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Authors: Tim Wambach and Katharina Bräunlich

Affiliation: University Koblenz-Landau, Germany

ISBN: 978-989-758-167-0

Keyword(s): Web Tracking, Tracker, Privacy, Data Leakage, Data Protection, Web Archive, Security, Retrospective Analysis, History of Web Tracking.

Related Ontology Subjects/Areas/Topics: Information and Systems Security ; Information Assurance ; Information Hiding ; Privacy Enhancing Technologies

Abstract: Web tracking has seen a remarkable usage increase during the last years. Unfortunately, an overview of how web tracking evolved within the last ˜15 years is missing. In this paper we present a retrospective analysis using archived data to quantify the usage and distribution of web tracking and how it changed throughout the last decade. We identify a more than five fold increase in external requests between 2005 and 2014. About half of the analyzed websites have a web tracking based inclusion today (2015). As web tracking is often associated with a risk of privacy loss, we also outline the security implications of monopolized ubiquitous tracking.

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Paper citation in several formats:
Wambach T. and Bräunlich K. (2016). Retrospective Study of Third-party Web Tracking.In Proceedings of the 2nd International Conference on Information Systems Security and Privacy - Volume 1: ICISSP, ISBN 978-989-758-167-0, pages 138-145. DOI: 10.5220/0005741301380145

@conference{icissp16,
author={Tim Wambach and Katharina Bräunlich},
title={Retrospective Study of Third-party Web Tracking},
booktitle={Proceedings of the 2nd International Conference on Information Systems Security and Privacy - Volume 1: ICISSP,},
year={2016},
pages={138-145},
doi={10.5220/0005741301380145},
isbn={978-989-758-167-0},
}

TY - CONF

JO - Proceedings of the 2nd International Conference on Information Systems Security and Privacy - Volume 1: ICISSP,
TI - Retrospective Study of Third-party Web Tracking
SN - 978-989-758-167-0
AU - Wambach T.
AU - Bräunlich K.
PY - 2016
SP - 138
EP - 145
DO - 10.5220/0005741301380145

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