Persona Modeling Process - From Microdata-based Templates to Specific Web Ontologies

Stefan Negru, Sabin Buraga

2012

Abstract

The use of Personas method for communicating user requirements in Human-Computer Interaction is well established and widely used. However, little research has been conducted regarding linking personas data with other pieces of data concerning the product development and design process or even creating a personas model. We consider that using semantic web technologies such as microdata and RDFa to annotate personas data is and adequate step towards solving these issues. This paper aims to provide a conceptual model (a HTML5 microdata schema and an OWL specification) that includes concepts and properties used to model personas. In order to exemplify our model and extract data, we made use of a semantically annotated persona template.

References

  1. Baader, F., Calvanese, D., McGuinness, D., Nardi, D., and Patel-Schneider, P. (2007). The Description Logic Handbook: Theory, Implementation, and Applications. Cambridge University Press.
  2. Bizer, C., Heath, T., and Berners-Lee, T. (2009). Linked data-the story so far. International Journal on Semantic Web and Information Systems, 5(3):122.
  3. Blomquist, A. and Arvola, M. (2002). Personas in action: ethnography in an interaction design team. In Proceedings of the second Nordic conference on Humancomputer interaction, NordiCHI 7802, pages 197-200. ACM.
  4. Browne, J. (2011). Personas require regular updates. http:// bit.ly/ItrQxr.
  5. Caddick, R. and Cable, S. (2011). Communicating the User Experience: A Practical Guide for Creating Useful UX Documentation. John Wiley & Sons.
  6. Cena, F., Likavec, S., and Osborne, F. (2011). Propagating user interests in ontology-based user model. In Proceedings of the 12th international conference on Artificial intelligence around man and beyond, AI*IA'11, pages 299-311. Springer.
  7. Chapman, C. N. and Milham, R. P. (2006). The persona's new clothes: methodological and practical arguments against a popular method. In Proceedings of the Human Factors and Ergonomics Society 50th Annual Meeting, pages 634-636. Sage Pub.
  8. Cheng, D.-Y., Chao, K.-M., Lo, C.-C., and Tsai, C.-F. (2011). A user centric service-oriented modeling approach. World Wide Web, 14:431-459.
  9. Cooper, A. (1999). The Inmates Are Running the Asylum. Macmillan Publishing.
  10. Cooper, A., Reimann, R., and Cronin, D. (2007). About Face 3: The Essentials of Interaction Design. John Wiley & Sons.
  11. Drego, Vidya, L. and Dorsey, M. (2010). The ROI Of Personas. http://bit.ly/IkXI45.
  12. Drego, Vidya, L., Dorsey, M., and Zinser, R. (2010). Persona best practices of interactive agencies. http://bit.ly/HFO1xX.
  13. Felden, C. and Linden, M. (2007). Ontology-based user profiling. In Proceedings of the 10th international conference on Business information systems, BIS'07, pages 314-327. Springer.
  14. Fischer, G. (2001). User Modeling in HumanComputer Interaction. User Modeling and User-Adapted Interaction, 11:65-86.
  15. Golemati, M., Katifori, A., Vassilakis, C., Lepouras, G., and Halatsis, C. (2007). Creating an ontology for the user profile: Method and applications. In In Proceedings of the First International Conference on Research Challenges in Information Science (RCIS). IEEE.
  16. Goodwin, K. (2005). Perfecting your personas. http:// bit.ly/2Syg7m.
  17. Long, L. (2009). 'Real or Imaginary; the effectiveness of using personas in product design. In Proceedings of the Irish Ergonomics Society Annual Conference.
  18. Myers, I. B., McCaulley, M. H., Quenk, N., and Hammer, A. (1998). MBTI Manual: A Guide to the Development and Use of the Myers-Briggs Type Indicator. Consulting Psychologists Press.
  19. Negru, S. (2010). A conceptual architecture of an arduinobased social-emotional interactive system. In Proceedings of the Proceedings of the 2010 IEEE 6th International Conference on Intelligent Computer Communication and Processing, ICCP 7810, pages 93-98. IEEE.
  20. Pruitt, J. and Adlin, T. (2010). The Essential Persona Lifecycle: Your Guide to Building and Using Personas. Elsevier.
  21. Razmerita, L. (2007). Ontology-based user modeling. In Ontologies, volume 14 of Integrated Series in Information Systems, pages 635-664. Springer.
  22. Razmerita, L., Angehrn, A., and Maedche, A. (2003). Ontology-based user modeling for knowledge management systems. In User Modeling 2003, volume 2702 of Lecture Notes in Computer Science, pages 148-148. Springer.
  23. Vestlandsforsking (2012). Semantic markup - report. http:// www.vestforsk.no/en/news/semantic-markup-report.
  24. W3C, Interest Group (2012). HTML data guide. http:// www.w3.org/TR/html-data-guide/.
Download


Paper Citation


in Harvard Style

Negru S. and Buraga S. (2012). Persona Modeling Process - From Microdata-based Templates to Specific Web Ontologies . In Proceedings of the International Conference on Knowledge Engineering and Ontology Development - Volume 1: KEOD, (IC3K 2012) ISBN 978-989-8565-30-3, pages 34-42. DOI: 10.5220/0004127000340042


in Bibtex Style

@conference{keod12,
author={Stefan Negru and Sabin Buraga},
title={Persona Modeling Process - From Microdata-based Templates to Specific Web Ontologies},
booktitle={Proceedings of the International Conference on Knowledge Engineering and Ontology Development - Volume 1: KEOD, (IC3K 2012)},
year={2012},
pages={34-42},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004127000340042},
isbn={978-989-8565-30-3},
}


in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on Knowledge Engineering and Ontology Development - Volume 1: KEOD, (IC3K 2012)
TI - Persona Modeling Process - From Microdata-based Templates to Specific Web Ontologies
SN - 978-989-8565-30-3
AU - Negru S.
AU - Buraga S.
PY - 2012
SP - 34
EP - 42
DO - 10.5220/0004127000340042