Experimentation in Corporate Entrepreneurship: An Exploratory Multiple Case Study

Stefano D’Angelo, Antonio Ghezzi, Angelo Cavallo, Andrea Rangone, Salvatore Annunziata

2023

Abstract

Experimentation has become one the most influential approaches to entrepreneurship revolutionizing the way new businesses are launched and enabling entrepreneurs to test their business model through rigorous experiments. While there is a growing body of research investigating experimentation in a startup context, there is no corresponding literature exploring the role of experimentation in corporate entrepreneurship activities despite the increasing interest in experimentation among managers and the growing practitioner literature urging incumbent organizations to adopt experimentation. Recently, the ideas developed around experimentation have been taken up by incumbent organizations, with the promise that this approach can benefit corporate entrepreneurship activities by accelerating them, reducing resource expenditure, and increasing the chances of success. This is more relevant in the current context where companies have to face fast-changing customer needs and market trends, as well as the design of complex value propositions. Drawing on an exploratory multiple case study, this study explores how experimentation is conducted in incumbent organizations and used as a tool to support corporate entrepreneurship. Based on the findings of this study, we provide contributions to research and practice on experimentation in corporate entrepreneurship.

Paper Citation

in Harvard Style

D’Angelo S., Ghezzi A., Cavallo A., Rangone A. and Annunziata S. (2023). Experimentation in Corporate Entrepreneurship: An Exploratory Multiple Case Study. In Proceedings of the 25th International Conference on Enterprise Information Systems - Volume 2: ICEIS, ISBN 978-989-758-648-4, SciTePress, pages 498-505. DOI: 10.5220/0011827000003467

in Bibtex Style

@conference{iceis23,
author={Stefano D’Angelo and Antonio Ghezzi and Angelo Cavallo and Andrea Rangone and Salvatore Annunziata},
title={Experimentation in Corporate Entrepreneurship: An Exploratory Multiple Case Study},
booktitle={Proceedings of the 25th International Conference on Enterprise Information Systems - Volume 2: ICEIS,},
year={2023},
pages={498-505},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011827000003467},
isbn={978-989-758-648-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 25th International Conference on Enterprise Information Systems - Volume 2: ICEIS,
TI - Experimentation in Corporate Entrepreneurship: An Exploratory Multiple Case Study
SN - 978-989-758-648-4
AU - D’Angelo S.
AU - Ghezzi A.
AU - Cavallo A.
AU - Rangone A.
AU - Annunziata S.
PY - 2023
SP - 498
EP - 505
DO - 10.5220/0011827000003467
PB - SciTePress