Determinants of Consumer Behavior Towards Purchase Intention of Halal Cosmetic Product Using Structural Equation Modelling Approach

Alfiatus Syifa, Iwan Vanany

2023

Abstract

This study aims to determine consumer characteristics in purchasing intention for halal cosmetic products and to analyse the influence of religiosity, halal awareness and Theory of Planned Behavior (TPB). The type of research used is quantitative research, collecting data by distributing questionnaires to 242 Muslm consumers of halal cosmetic products in Jabodetabek. Data collection is using Google Form through social media and instant messengers. Research finding there are correlation between religiosity, halal awareness, attitude, subjective norm, and perceived behavioral control toward purchase intention. Managerial implications can be applied by cosmetic companies to increase consumer buying interest in halal cosmetic products. In future studies, researchers can apply other theories to study purchase intention, such as the theory of consumption value or the theory of innovation diffusion.

Paper Citation

in Harvard Style

Syifa A. and Vanany I. (2023). Determinants of Consumer Behavior Towards Purchase Intention of Halal Cosmetic Product Using Structural Equation Modelling Approach. In Proceedings of the 4th International Conference on Advanced Engineering and Technology - Volume 1: ICATECH; ISBN 978-989-758-663-7, SciTePress, pages 354-359. DOI: 10.5220/0012111100003680

in Bibtex Style

@conference{icatech23,
author={Alfiatus Syifa and Iwan Vanany},
title={Determinants of Consumer Behavior Towards Purchase Intention of Halal Cosmetic Product Using Structural Equation Modelling Approach},
booktitle={Proceedings of the 4th International Conference on Advanced Engineering and Technology - Volume 1: ICATECH},
year={2023},
pages={354-359},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012111100003680},
isbn={978-989-758-663-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Advanced Engineering and Technology - Volume 1: ICATECH
TI - Determinants of Consumer Behavior Towards Purchase Intention of Halal Cosmetic Product Using Structural Equation Modelling Approach
SN - 978-989-758-663-7
AU - Syifa A.
AU - Vanany I.
PY - 2023
SP - 354
EP - 359
DO - 10.5220/0012111100003680
PB - SciTePress