Optimizing B2B Relationships with Post-Covid Sales and Marketing Automation Through ERP Implementation: A Value-Driven Approach in Bangladesh

Sayeda Akthar, Mohammad Khan, Farzana Sadia, Mahady Hasan

2023

Abstract

Enterprise Resource Planning (ERP) is a powerful software program created to combine and streamline several company processes. Companies in developed countries frequently use it to increase their general effectiveness. ERP enables companies to meet the specific demands, interests, and behaviours of their customers, who are increasingly seeking individualized experiences. Even with the help of an implementation partner, deploying ERP properly necessitates a solid understanding of the involved process. During the implementation stage, effective communication and responsibility sharing can be challenging. The main goal of this paper is to create a thorough guidebook that offers insightful advice to businesses and their clients throughout the whole ERP deployment process. Six interviews were done to obtain information and address any implementation-related worries in order to accomplish this. These talks led to the creation of an implementation handbook that addressed important challenges and offered useful solutions. A methodology model diagram is also suggested to act as a visual roadmap for an organized and fruitful ERP installation. The objective is to equip businesses and their clients with the information and resources they need to successfully complete the deployment process and get the most out of their ERP system.

Paper Citation

in Harvard Style

Akthar S., Khan M., Sadia F. and Hasan M. (2023). Optimizing B2B Relationships with Post-Covid Sales and Marketing Automation Through ERP Implementation: A Value-Driven Approach in Bangladesh. In Proceedings of the 20th International Conference on Smart Business Technologies - Volume 1: ICSBT; ISBN 978-989-758-667-5, SciTePress, pages 209-215. DOI: 10.5220/0012132800003552

in Bibtex Style

@conference{icsbt23,
author={Sayeda Akthar and Mohammad Khan and Farzana Sadia and Mahady Hasan},
title={Optimizing B2B Relationships with Post-Covid Sales and Marketing Automation Through ERP Implementation: A Value-Driven Approach in Bangladesh},
booktitle={Proceedings of the 20th International Conference on Smart Business Technologies - Volume 1: ICSBT},
year={2023},
pages={209-215},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012132800003552},
isbn={978-989-758-667-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 20th International Conference on Smart Business Technologies - Volume 1: ICSBT
TI - Optimizing B2B Relationships with Post-Covid Sales and Marketing Automation Through ERP Implementation: A Value-Driven Approach in Bangladesh
SN - 978-989-758-667-5
AU - Akthar S.
AU - Khan M.
AU - Sadia F.
AU - Hasan M.
PY - 2023
SP - 209
EP - 215
DO - 10.5220/0012132800003552
PB - SciTePress