Impact of Social Media on e-Commerce: A Conceptual Study

Dewani Om Prakashlal

2023

Abstract

The purpose of this research is to study how social media is affecting the workings of e-commerce, the advent of social media has changed the face of e-commerce and has made it more accessible. In the last decade social media has gained radical attention from people around the globe, with the increasing use of social media sites like Facebook, Twitter, Instagram, LinkedIn, YouTube almost everyone is using on or the other social media to communicate. To promote and advertise the products instead of using older sources like TV or radio or spreading the word in the community social media provides greater ease and convenience. Social media is now spreading its roots in every aspect of life, it has overtook our daily source of entertainment. Social media has so much hold on our life, With this increasing hold of social media on us has cajoled the major brands to understand the online customer behaviour and efficient ways to use social media for their advantage. Brands are aware about the customer interactions and transparency that comes with social media. This has changed the scenario of e-commerce completely. The brands are at an advantage to increase their customers with suitable marketing strategies, social media has helped maintaining transparency between brand and the customers, it has helped the brands to communicate with their customers and understand their needs better. Along with that social media has changed the way traditional e-commerce worked. This paper deals with closely studying the changes in e-commerce and workings of social media commerce

Paper Citation

in Harvard Style

Om Prakashlal D. (2023). Impact of Social Media on e-Commerce: A Conceptual Study. In Proceedings of the 1st Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR; ISBN 978-989-758-687-3, SciTePress, pages 797-801. DOI: 10.5220/0012503800003792

in Bibtex Style

@conference{pamir23,
author={Dewani Om Prakashlal},
title={Impact of Social Media on e-Commerce: A Conceptual Study},
booktitle={Proceedings of the 1st Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR},
year={2023},
pages={797-801},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012503800003792},
isbn={978-989-758-687-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR
TI - Impact of Social Media on e-Commerce: A Conceptual Study
SN - 978-989-758-687-3
AU - Om Prakashlal D.
PY - 2023
SP - 797
EP - 801
DO - 10.5220/0012503800003792
PB - SciTePress