ONLINE SHOPPING AGENTS: AN EXPLORATORY STUDY OF USERS’ PERCEPTIONS OF SERVICE QUALITY

Călin Gurău

2008

Abstract

The use of online shopping agents has increased dramatically in the last 10 years, as a result of e-commerce development. Despite the importance of these online applications, very few studies attempted to identify and analyse the main factors that influence the users’ perception regarding the service quality of online shopping agents, and consequently, the elements that determine the users’ choice of online shopping agents. The present study attempts to fill this literature gap, identifying on the basis of primary data analysis, the various circumstantial or personal factors that can determine the choice of a specific searching strategy and shopping agent.

References

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Paper Citation


in Harvard Style

Gurău C. (2008). ONLINE SHOPPING AGENTS: AN EXPLORATORY STUDY OF USERS’ PERCEPTIONS OF SERVICE QUALITY . In Proceedings of the Tenth International Conference on Enterprise Information Systems - Volume 4: ICEIS, ISBN 978-989-8111-39-5, pages 207-210. DOI: 10.5220/0001681402070210


in Bibtex Style

@conference{iceis08,
author={Călin Gurău},
title={ONLINE SHOPPING AGENTS: AN EXPLORATORY STUDY OF USERS’ PERCEPTIONS OF SERVICE QUALITY},
booktitle={Proceedings of the Tenth International Conference on Enterprise Information Systems - Volume 4: ICEIS,},
year={2008},
pages={207-210},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001681402070210},
isbn={978-989-8111-39-5},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Tenth International Conference on Enterprise Information Systems - Volume 4: ICEIS,
TI - ONLINE SHOPPING AGENTS: AN EXPLORATORY STUDY OF USERS’ PERCEPTIONS OF SERVICE QUALITY
SN - 978-989-8111-39-5
AU - Gurău C.
PY - 2008
SP - 207
EP - 210
DO - 10.5220/0001681402070210