A Study on Credit System of Cross-Border E-Commerce from the Perspective of the Game Theory

Ying Li, Fang Xing

2016

Abstract

To improve the uncertainty of transaction in cross-border E-commerce, this paper analyses the practices of all the parties concerned cross-border E-commerce from the perspective of the game theory, and analyses the sources of fraud by seller by creating infinitely repeated game modal for cross-border Ecommerce, proposing that some measures should be taken to solve the problem of credit in cross-border Ecommerce, such as cultivating credit consciousness, establishing long-term cooperative business relation, reinforcing supervision from the third party and increasing the cost of fraud.

References

  1. Wang, L., Yang, JZ., 2014. The empirical study on the influence factors of cross-border e-commerce rules demand. Contemporary economic management. 36(9):18-22.
  2. Meuter, M. L., Ostrom, A, L., 2000. Roundtree R I, et al. Selfservice technologies: understanding customer satisfaction with technology-based service encounter. Journal of Marketing. 64(3):50-64.
  3. Jarvenpaa, S, L,, Tractinsky. N., Vitale, M., 2001. Consumer trust in an Internet store. Information Technology and Management .12:45-71.
  4. Yang, DQ., 2013. Some thinking of E-commerce credit mechanism based on fuzzy game. Foreign economic and trade. 2:133-134.
  5. Xu, LM., 2010. The research on C2C e-commerce credit mechanism of China based on game perspective. Journal of Nanjing University.1:27-34.
  6. Ding, R,, Song, GX., 2007. The game analysis about C2C e-commerce credit management. Shanghai Management Science.5:18-20.
Download


Paper Citation


in Harvard Style

Li Y. and Xing F. (2016). A Study on Credit System of Cross-Border E-Commerce from the Perspective of the Game Theory . In ISME 2016 - Information Science and Management Engineering IV - Volume 1: ISME, ISBN 978-989-758-208-0, pages 268-273. DOI: 10.5220/0006448802680273


in Bibtex Style

@conference{isme16,
author={Ying Li and Fang Xing},
title={A Study on Credit System of Cross-Border E-Commerce from the Perspective of the Game Theory},
booktitle={ISME 2016 - Information Science and Management Engineering IV - Volume 1: ISME,},
year={2016},
pages={268-273},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006448802680273},
isbn={978-989-758-208-0},
}


in EndNote Style

TY - CONF
JO - ISME 2016 - Information Science and Management Engineering IV - Volume 1: ISME,
TI - A Study on Credit System of Cross-Border E-Commerce from the Perspective of the Game Theory
SN - 978-989-758-208-0
AU - Li Y.
AU - Xing F.
PY - 2016
SP - 268
EP - 273
DO - 10.5220/0006448802680273