Research on the Influencing Factors of the New Generation of

Migrant Workers Returning to Their Hometowns to Start Businesses

in Jiangxi Province under the Background of Rural Revitalization:

Based on Binary Logistic Regression Analysis

Junhua Hou

1 a

, Chenxin Wang

2,* b

and Zhen Peng

2 c

College of Economics and Management, East China University of Technology, Fuzhou, Jiangxi, China

College of Economics and Management, East China University of Technology, Nanchang Jiangxi, China

Keywords: The New Generation of Migrant Workers, Returning Home to Start a Business, Rural Revitalization, Binary

Logistic Regression.

Abstract: Implementing the rural revitalization program has brought an opportunity for the new generation of migrant

workers to return home and start their businesses. Based on the survey data of 311 new-generation migrant

workers in Jiangxi Province, this paper established a model with the help of SPSS26.0 statistical software,

binary Logistic regression method, and conducted an empirical study on the driving factors of the willingness

to return home to start a business. The results showed that nine variables, including gender, entrepreneurial

risk preference, family support, and initial investment capital for returning home, had significant impacts on

the willingness of the new generation of migrant workers to return home to start a business. Based on the

empirical results, relevant suggestions were put forward.

1 INTRODUCTION

The 19th national congress of the communist party of

China took the rural revitalization strategy as a signif-

icant policy decision and plan, as the overall focus of

the work related to agriculture, rural areas, and farm-

ers in the new era, and encouraged the new generation

of migrant workers to find jobs and start their busi-

nesses. This paper, based on the new generation of mi-

grant workers returning home venture in Jiangxi prov-

ince on the questionnaire survey, uses a logistic re-

gression model to carry on the empirical analysis from

the individual characteristics, social networking, en-

trepreneurship, the government's policy four dimen-

sions analysis of the new generation of migrant work-

ers return home entrepreneurship driving factors, in

order to further enhance the level of new generation

migrant workers return home entrepreneurship in-

tend, it provides a basis for the government to make

more precise supporting policies.

https://orcid.org/0000-0002-1429-0577

https://orcid.org/0000-0001-6075-2245

2 RESEARCH DESIGN

2.1 Data Sources

The data used in this paper are from a questionnaire

survey on the entrepreneurship situation of the new

generation of migrant workers returning to their

hometowns in Jiangxi province from January to

march 2022. The questionnaire was distributed

online. The survey areas include 11 prefecture-level

cities in Jiangxi province, and the survey objects in-

clude entrepreneurs who have started businesses or

plan to start businesses in their hometown. A total of

350 questionnaires were distributed, 311 of which

were valid, with an effective rate of 88.9%.

2.2 Variable Description

In this paper, "The willingness of the new generation

of migrant workers in Jiangxi province to start busi-

nesses back home" Was set as the dependent variable,

https://orcid.org/0000-0002-6956-7094

Hou, J., Wang, C. and Peng, Z.

Research on the Inﬂuencing Factors of the New Generation of Migrant Workers Returning to Their Hometowns to Start Businesses in Jiangxi Province under the Background of Rural

Revitalization: Based on Binary Logistic Regression Analysis.

DOI: 10.5220/0012027100003620

In Proceedings of the 4th International Conference on Economic Management and Model Engineer ing (ICEMME 2022), pages 149-154

ISBN: 978-989-758-636-1

 2023 by SCITEPRESS – Science and Technology Publications, Lda. Under CC license (CC BY-NC-ND 4.0)

149

and "Individual characteristics," "Social network,"

"Entrepreneurial environment," and "Government

policy" Were set as the independent variables. "Gen-

der," "Age," "Education background," "Marital sta-

tus," "Average monthly income of migrant workers,"

"Total time of migrant workers," "Vocational skill

level," "The current number of children," "Whether to

start an enterprise," "Entrepreneurial risk appetite,"

"Family for your home business attitude," The Num-

ber of friends often contact," The entrepreneurial in-

itial investment funds," The entrepreneurial atmos-

phere," "Policy satisfaction," "Number of govern-

ment entrepreneurship training sessions,"16 varia-

bles set as secondary indexes. Specific variables are

shown in table 1.

Table 1: Sample basic information

Variable set Variable name Symbol Variable declaration

Individual characteristics

Willingness to return

home to start a business

Y Unwillingness = 0; willingness= 1

Gender X

Man= 0; woman = 1

Age X

18-25 years old=1; 25-30 years old=2; 30-35

years old=3; 35-42 years old=4, 42 years old

and above=5

Education background X

Primary school and below= 1; junior high

school= 2; technical secondary school and

high school= 3; junior college=4; bachelor

degree or above= 5

Marital status X

Unmarried=0; married=1

Vocational skill level X

No=1; primary=2; intermediate=3; high-

grade=4

Monthly average income

of migrant workers

2500 yuan of the following=1; 2501-4500

yuan=2; 4501-6500yuan=3; 6501-

8500yuan=4; more than 8500 yuan=5

Total time of migrant

workers

Less than 6 months =1; 6 months-2 years =2;

2-4 years = 3; 4-6 years = 4. 6 years and

above =5

Number of current

children

0=1; 1=2; 2=3; three or more=4

Have you ever started a

usiness

No=0; yes=1

Venture capital prefe-

rence

Radical type=1; middle type=2; stable

type=3

Social network

The number of friends

you contact

Three or less=1; four-six=2; seven-fifteen=3;

more than fifteen=4

Family support X

Completely disagree=1; disagree=2; uncer-

tainty=3; agree=4; completely agree=5

Entrepreneurial

environment

The surrounding entre-

reneurial atmosphere

Very bad=1; bad=2; commonly =3; good=4;

very good =5

Initial venture capital in-

vestment funds

Less than 100,000 yuan =1; 110,000-500,000

yuan = 2; 510,000 yuan -1 00,0000 yuan =3;

101,0000-500,0000 yuan =4; more than

500,0000 yuan =5

Government Policy

Policy satisfaction X

Very dissatisfied =1; dissatisfied =2; com-

monly=3; satisfied =4; very satisfied =5

Number of government

entrepreneur-ship train-

ing sessions

Very few =1; few =2; commonly = 3; more

=4; very much = 5

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3 THE EMPIRICAL ANALYSIS

3.1 Reliability and Validity Analysis

In order to ensure that the empirical analysis results

can truly and reliably reflect the willingness of the

new generation of migrant workers in Jiangxi Prov-

ince to return home to start businesses, this paper

conducts reliability and validity analysis on the ques-

tionnaire data (Jia, 2021).The details are shown in

Table 2 and Table 3: the critical value of the reliabil-

ity coefficient of α is 0.707, which is greater than 0.7,

indicating that the measurement results of this ques-

tionnaire are relatively stable and have essential cred-

ibility. The KMO value was 0.771, more significant

than 0.7, and sig. was 0, indicating that the question-

naire data had good validity.

Table 2: Reliability analysis.

Cronbach alpha coefficient number of terms

.707 13

Table 3: KMO and Bartlett test.

Kaiser-Meyer-Olkin

.771

Bartlett's test of sphericity

Approximate

chi square

1781.890

df 120

sig. .000

3.2 Model Establishment

In order to test the impact of the selected variables on

the willingness of the new generation of migrant

workers to return home to start businesses, this paper

selects a binary logistic regression model for empiri-

cal analysis. The willingness of the new generation of

migrant workers to start businesses back home was

taken as the explanatory variable, represented by y,

y=1 means "Willing," and y=0 means "Not will-

ing"(Peng,2019). The formula for the model is Y=

















, and, θ



∑







i, i=1, 2, ...,n.

3.3 Model Fitting

In this paper, binary Logistic regression analysiswas

carried out on the sample data. The results show that

the -2Likelihood value is 80.674, Cox &Snell R2

value is 0.596, and the Nagelker R2 value is 0.866,

indicating that the overall fitting degree of the model

is good. The fitting results are shown in Table 4.The

binary Logistic regression model of the willingness of

the new generation of migrant workers to return home

to start businesses in Jiangxi Province is Y=

















,θ





=-12.822+2.156x

+1.137x

1.737x

+1.531x

+1.230x

+1.960x

1.986x

+1.039x

+1.375x

16.

Table 4: Model fitting results.

Variable Coefficient Significance Exp(b)

Gender x

2.156 .005 8.632

Vocational skill level x

1.137 .017 3.116

Venture capital preference x

-1.737 .005 .176

Research on the Inﬂuencing Factors of the New Generation of Migrant Workers Returning to Their Hometowns to Start Businesses in

Jiangxi Province under the Background of Rural Revitalization: Based on Binary Logistic Regression Analysis

151

The number of friends you contact x

1.531 .007 4.624

Family support x

1.230 .022 3.420

The surrounding entrepreneurial atmosphere x

1.960 .000 7.101

Initial investment capital for returning home to

start a business x

-1.986 .000 .137

Policy satisfaction x

1.039 .042 2.827

Number of government entrepreneurship train-

ing sessions x

1.375 000 3.955

Constant -12.822 .000 .000

3.4 Model Checking

Model checking can show that the model has a good

fit (Chou,2018). The prediction results of the model

show that the predicted proportion of "unwilling to re-

turn home to start a business" is 86.9%, the predicted

proportion of "willing to return home to start a busi-

ness" is as high as 96.0%, and the overall forecast per-

centage is 93.6%. In addition, the Hosmer-Lemeshow

test carried out the goodness-fit test, and the results

showed that the p-value was 0. 830, which was much

higher than the significance level of 0. Therefore, it

can be said that the binary Logistic regression model

of the willingness of the new generation of migrant

workers to return home to start businesses in Jiangxi

Province has an excellent fitting effect.

3.5 Binary Logistic Regression Analysis

The experimental data are analyzed using the SPSS

software by binary logistic regression analysis. The

results are as follows.

3.5.1 Individual Characteristics

First, the willingness of women to start businesses is

more vital than men's, which is 8.632 times higher

than men's, and the influencing factor is the most sig-

nificant. The reasons are as follows: First, women

have a wide range of entrepreneurship industries,

ranging from clothing, cosmetics, and other fields fa-

vored by women to children, leisure, and entertain-

ment industries. The entrepreneurship field is very

flexible and has ample space to choose entrepreneur-

ship. Secondly, with the rise of the Internet economy,

more and more women join the Internet era, and their

consumption power and market influence are con-

stantly increasing. The development of e-commerce

also increases the opportunities for women to start

their businesses and reduces their start-up costs.

Second, the higher the level of vocational skills, the

stronger the willingness of the new generation of mi-

grant workers to return home to start businesses. The

reasons are as follows: the more vocational skills you

have, the more choices you have, the less likely you

are to take the risk of unemployment, and the

stronger you will be able to start a business. Third,

the new generation of migrant workers with more sta-

ble entrepreneurial risk preferences is more willing

to return home to start businesses. The reasons are as

follows: the more stable the risk preference, the more

rational the risk assessment, and the more out of con-

sideration for the family will be more willing to re-

turn home.

3.5.2 Social Network Level

First, the greater the family support, the stronger the

willingness of the new generation of migrant workers

to start businesses. The reasons are as follows: First,

the support of their families can provide them with

funds, contacts, and more entrepreneurial infor-

mation, which helps them seize entrepreneurial op-

portunities; Secondly, family support can also en-

courage their confidence in starting a business from

the inside and increase their determination to start a

business back home. Second, the more friends you

contact, the more willing you are to return home to

start a business. The reasons are as follows: Social

ability is one of the necessary conditions for the suc-

cess of a business. The more friends can contact reg-

ularly, the more likely they are to start a business to-

gether and the stronger their ability to share venture

risks.

3.5.3 Entrepreneurial Environment

First, the better the surrounding entrepreneurial at-

mosphere, the stronger the willingness to return

home to start a business. The reasons are as follows:

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on the one hand, the surrounding entrepreneurial at-

mosphere can influence the idea of driving migrant

workers to start their businesses; On the other hand,

the success of people around them can set an example

for migrant workers to start their businesses, and also

point out the direction of entrepreneurship for them.

Second, the greater the initial venture capital, the

stronger the willingness to return home to start a busi-

ness. The reasons are as follows: having a certain

amount of capital is a prerequisite for starting a busi-

ness. The more capital you have, the more inclined

you are to invest, and the better you know how to use

the capital you have, the more money you will make

to promote the willingness to start a business back

home.

3.5.4 Government Policy Level

First, the better the policy satisfaction, the stronger the

willingness of the new generation of migrant workers

to return home to start businesses. The reasons are as

follows: policy support can enhance the entrepreneur-

ial enthusiasm of entrepreneurs. Second, the more

they attend government entrepreneurship training, the

stronger their willingness to return home to start busi-

nesses. The reasons are as follows: Entrepreneurship

training can cultivate the entrepreneurial ideas of mi-

grant workers and more accurately grasp the market

trends.

4 CONCLUSION

In this paper, SPSS software is used for binary logistic

regression analysis. The results show that Gender, en-

trepreneurial risk preference, family support, initial

investment capital, satisfaction degree of rural revital-

ization policy, the number of government entrepre-

neurship training activities, vocational skill level, the

number of friends frequently contacted, and the sur-

rounding entrepreneurial atmosphere has a positive

impact on the willingness of the new generation of

migrant workers to return home to start businesses. In

order to better enhance the willingness of the new

generation of migrant workers in Jiangxi Province to

return home and start businesses, the following strat-

egies are proposed.

4.1 Build a Platform for

Entrepreneurship

When the new generation of migrant workers return

to their hometowns to start their businesses, the gov-

ernment should also increase support and guarantee

their entrepreneurial activities (Li, 2021). First, the

government will build entrepreneurship platforms,

expand the channels for urban and rural entrepreneur-

ship, carry out the action to cultivate leaders of suc-

cessful urban and rural entrepreneurs, implement en-

trepreneurship support policies to the end, build sev-

eral returnee entrepreneurship parks and business in-

cubation bases, and promote one-stop business ser-

vices. Second, the government should set up a plat-

form for entrepreneurship competitions, focusing on

supporting competitions for women. Jiangxi Prov-

ince should pay more attention to women's entrepre-

neurship as a province with a strong willingness of

women to start businesses. The establishment of the

platform can not only show the achievements of

women's "mass entrepreneurship and innovation,"

stimulate the vitality of women's "mass entrepreneur-

ship and innovation," but also improve the market

competitiveness of the participating projects.

4.2 Focus on Entrepreneurial Skills

Training

First, according to the local economic development

level, the government should set up targeted training

courses to provide business consulting, guidance, and

other services for people with entrepreneurial ideas.

The government can also communicate and cooper-

ate with well-developed local enterprises and use

them as training bases to conduct regular training for

returning entrepreneurs. Secondly, the training pro-

gram should combine the characteristics of local in-

dustries and the characteristics of returning entrepre-

neurs to expand the scale of local mainstream indus-

tries and improve the entrepreneurial ability of entre-

preneurs. Finally, experts and scholars in related

fields are regularly invited to hold entrepreneurship

exchanges for the new generation of migrant workers

to help them understand the trend of the market econ-

omy, national preferential policies, and enterprise

management experience.

4.3 Improving the Financing

Environment

First, use the Internet to broaden "two channels"

(Zhou, 2021) On the one hand, a shortcut channel for

loan approval has been opened. During the epidemic,

start-up project confirmation, loan application,

lender credit investigation, and other processes have

been completed online, reducing personnel contact.

On the other hand, the docking channel of renewal

loans should be opened to reduce the risk of capital

chain breakage of entrepreneurs to realize rapid

Research on the Inﬂuencing Factors of the New Generation of Migrant Workers Returning to Their Hometowns to Start Businesses in

Jiangxi Province under the Background of Rural Revitalization: Based on Binary Logistic Regression Analysis

153

renewal, and all loans should be made. Second, opti-

mize the "two services." On the one hand, the quali-

fied migrant workers returning to their hometowns

should be given a fixed amount of start-up capital sub-

sidy; the specific amount should be determined ac-

cording to the local economic development level. On

the other hand, the focus is on helping to develop the

rural economy, and the government will give targeted

financial support to entrepreneurial projects in differ-

ent industries.

4.4 Create a Good Atmosphere for

Entrepreneurship

First, the government should strengthen the publicity

of innovation and entrepreneurship and stimulate the

social wave of entrepreneurship through various

channels, such as online and offline. Secondly, the

government should encourage the development of lo-

cal entrepreneurial culture and support returning en-

trepreneurs to form their social circle to obtain more

entrepreneurial resources and opportunities. Finally,

the government should act as the leader to establish a

platform for entrepreneurship exchange, help entre-

preneurs to realize information sharing among indus-

tries, let them benefit and win in the competition, and

create a high-quality entrepreneurship atmosphere.

ACKNOWLEDGEMENTS

Thank to the "14th Five-Year Plan" Fund planning

Project of Jiangxi Province "Construction and Policy

Research on the entrepreneurial Ecosystem of the

New Generation of Migrant Workers Returning Home

under the Background of Rural Revitalization -- A

Case Study of Jiangxi Province" (project No.

22WT11) and the Humanities and Social Sciences Re-

search project of Ministry of Education "Driving,

Measuring and Performance Evaluation of the New

Generation of Migrant Workers' Returning Home En-

trepreneurial Behavior under the Rural Revitalization

Strategy: A Case Study of Jiangxi Province" (Project

No. 21YJAZH029).

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