Using Fuzzy Multiple Criteria Decision Analysis to Explore the
Decisive Factors of Charismatic Leadership
Chi-Hui Wu
1
, Jing Li
2
and Chao-Yu Chen
3
1
Department of Management and Information, National Open University, ZhongZheng Rd., New Taipei, Taiwan
2
College of Music and Film, Tianjin Normal University, Tianjin, China
3
Ph.D. Program in Management, Da-Yeh University, University Rd., Chunghua, Taiwan
Keywords: Charismatic Leadership, Fuzzy Delphi Method, Fuzzy DEMATEL.
Abstract: Charismatic leadership is a key factor that affects organizational effectiveness, team effectiveness, and the
behavior of subordinates. How to effectively lead an organization and motivate members through charismatic
leadership is an important issue for executives and managers. Given that charismatic leadership encompasses
a variety of characteristics and complex entanglements, and that executives have limited time and energy, the
most important and pressing issue is how to accurately identify the determinants of charismatic leadership
and provide executives with references for effective charismatic leadership. To this end, this study began with
a literature review of 22 scholars and experts who selected three key dimensions and 18 criteria for
constructing charismatic leadership. A further 20 experts were invited to assess the correlations between the
dimensions and the criteria, and a Fuzzy DEMATEL method was used to analyze the causal relationships
between the dimensions and the criteria to identify the charismatic leadership determinants. The results of the
study revealed that in terms of the dimensions, model shaping was the determining dimension for charismatic
leadership, which influenced the other two dimensions; in terms of the criteria, role models and behavioral
benchmarks, leadership behaviors of charisma, and emotionally intelligent were the determining criteria for
charismatic leadership. Therefore, business executives and organizational leaders must be the first to set a
good paradigm for their subordinates, be able to set an example and be selfless, be willing to take risks, be
self-sacrificing, think creatively and be sympathetic to the behavior of their subordinates, and also focus on
their self-image management, be willing to break out of the status quo and have good emotional management
skills to build a sense of belonging in the organizational team. They should also be willing to break through
problems and have good emotional management skills to build a sense of belonging to the organization.
1 INTRODUCTION
Leadership is an important issue in the field of
organizational management in the social sciences
(Day & Antonakis, 2012; Lin & Chung, 2020; Lin,
Lo & Chan, 2017). Leadership behavior affects
organizational effectiveness, team effectiveness, and
subordinate behavior (Liu, Hsieh, 2016; Tzeng, Su &
Hsieh, 2005), and leaders primarily influence
organizational strategies and decisions (Kaiser,
Hogan & Craig, 2008). In the mainstream of
leadership research, Charismatic Leadership is one of
the most explored topics, with a large body of
empirical data that supports it as the most effective
form of leadership (Chen, Yang, & Wang, 2017;
Knippenberg & Sitkin, 2013). Charismatic leadership
is a mainstream area of leadership theory (Zhao & Li,
2019). Furthermore, charismatic leadership
influences how supervisors lead, and for the
organization's members, it serves as a paradigm of the
example of leadership (Kao & Chuang, 2009; Lin &
Chung, 2020) to model shaping themselves, and it
also has significant implications for shaping the
perceptions and behaviors (Kao & Chuang, 2009; Lin
& Chung, 2020) to shape their subordinates. The
leader of the organization is a key factor in the
development of the organization's culture, and it
influences the values shared by the members to shape
the culture of the organization (Lin & Chung, 2020).
Leadership is a multi-conceptual hierarchical trait,
that cannot just analyze at a single level (Cheng, Lin,
Cheng, Chou, Jen & Farh, 2010), and it is a complex
and diverse research topic (Day & Antonakis, 2012;
Zhao & Li, 2019)
26
Wu, C., Wu, C., Li, J., Li, J., Chen, C. and Chen, C.
Using Fuzzy Multiple Criteria Decision Analysis to Explore the Decisive Factors of Charismatic Leadership.
DOI: 10.5220/0011858800003494
In Proceedings of the 5th International Conference on Finance, Economics, Management and IT Business (FEMIB 2023), pages 26-37
ISBN: 978-989-758-646-0; ISSN: 2184-5891
Copyright
c
2023 by SCITEPRESS Science and Technology Publications, Lda. Under CC license (CC BY-NC-ND 4.0)
As charismatic leadership scholars have studied
charismatic leadership from different perspectives,
and they have used different dimensions to measure it
in different contexts (Banks, Engemann, Williams,
Gooty, McCauley, & Medaugh, 2016). Moreover, in
the past, most scholars have studied charismatic
leadership from a single point of view or at a single
level, or have used a single case to explore a single
dimension of charismatic leadership, but fewer
scholars have explored charismatic leadership from
different points of view and multiple dimensions,
therefore, there is no consistent conclusion yet.
Because there are many different indicators of
charismatic leadership, it is difficult to assess them
from a single perspective or on a single dimension
scale. Banks, Engemann, Williams, Gooty,
McCauley and Medaugh (2016), Sackett and Larson
(1990), Schmidt and Hunter (2015) suggest that
integrating different perspectives and multiple
dimensions to measure charismatic leadership is a
more objective definition and measure of it. In recent
decades, charismatic leadership has received a great
deal of attention in the field of organizational
management, and there has been a proliferation of
research on charismatic leadership, and it is generally
accepted that charismatic leadership has a critical
impact and the ability to induce change. However,
scholars who have studied charismatic leadership still
lack consensus on what constitutes charismatic
leadership (Huang, Lin, Cheng & Liang, 2012). A
majority of charismatic leadership scholars have
explored charismatic leadership from a single
perspective, such as the model shaping dimension or
subordinate shaping dimension; or they have studied
it from a single point of view, such as the charismatic
trait theory or the charismatic attribution theory, but
without integrating the concept to explore charismatic
leadership. It is therefore necessary to construct a
theoretical model of the determinants of charismatic
leadership.
In the literature on charismatic leadership,
different scholars have adopted different perspectives
on charismatic leadership, resulting in different
findings and theoretical frameworks. Therefore, this
study will integrate the different perspectives on
charismatic leadership, including the social charisma
paradigm, which is based on a sociological approach,
to explore the social conditions for charismatic
leadership. The second one is the neo-charismatic
leadership paradigm, which is based on psychological
approaches. The study was developed by
organizational behavior scholars on the
characteristics and behaviors of charismatic leaders,
and the effects and methods of influence on their
subordinates (Huang, Lin, Cheng & Liang (2012). As
many criterion factors influence charismatic
leadership, and they interact with each other and have
complex relationships, charismatic leadership is a
multi-criteria analysis problem (Banks, Engemann,
Williams, Gooty, McCauley & Medaugh, 2016;
Sackett & Larson, 1990; Schmidt & Hunter, 2015).
Therefore, this study uses the fuzzy Delphi method,
in which key assessment criteria and charismatic
leadership frameworks are screened. In addition, the
fuzzy theory has the property of capturing the
fuzziness of problems and solving subjective
problems (Wu, Lin & Li, 2022), and the complex
interactions between dimensions and criteria must be
considered. By combining fuzzy set theory and the
Decision-making Trial and Evaluation Laboratory
(DEMATEL), we analyze the degree of association
and causality between the dimensions of charismatic
leadership and the criteria and obtain further
information on the direction and degree of influence
between the dimensions and the criteria.
2 THEORETICAL
BACKGROUND
Leader is a key influence on organizational strategy
and decision-making (Kaiser, Hogan, & Craig, 2008).
In the field of management, leadership research has
become one of the most important issues (Lin &
Chung, 2020, Lin, Lo, & Chan, 2017), and
charismatic leadership research is one of the most
frequently explored topics in the mainstream of
leadership research, and it is the most effective form
leadership with extensive empirical data supporting
(Chen, Yang, & Wang, 2017; Knippenberg & Sitkin,
2013). Charismatic leadership is a mainstream area of
leadership theory (Zhao & Li, 2019).
The concept of charismatic leadership was
introduced by Weber (1947) as a theory of leadership
in which the leader at the top encourages followers
and applies his or her charisma to get them to make
beneficial changes in the organization. (Bass, 1997),
House's (1976) point out that the characterization of
charismatic leadership in the organizational context,
its behavioral dimensions, and hypotheses, has
initiated subsequent scholarly research into
charismatic leadership. Charismatic leadership has
been gaining attention since the 1980s and has
attracted a great deal of interest from researchers and
educational practitioners (Hoy & Miskel, 2005).
Scholars of charismatic leadership have used
different terms to describe charismatic leadership,
Using Fuzzy Multiple Criteria Decision Analysis to Explore the Decisive Factors of Charismatic Leadership
27
such as charismatic (House, 1976), transformational
(Bass, 1985; Burns, 1978), visionary (Bennis &
Nanus, 1985; Sashkin, 1988), value-based leadership
(House, Delbecq, & Taris, 1998).
Charismatic leadership is a new paradigm theory
in the field of organizational leadership (Day &
Antonakis, 2012). The theory associated with
charismatic leadership emphasizes the leader's ability
to change the subordinates' needs, values, self-
concept, and motivation, which leads to many
emotional and cognitive responses from the staff. In
short, the core concept of charismatic leadership is to
induce internal change in the subordinates, thereby
achieving an impact on them and the organization
(Huang, Lin, Cheng & Liang, 2012). Because
Charismatic Leadership positively influences the
effectiveness of the subordinates and the
organization, the effects of Charismatic Leadership
are more pronounced than other types of leadership
(Fio, Harris, & House, 1999).
As scholars of charismatic leadership have come
up with different perspectives including charismatic
leadership behavior theory (Conger & Kanungo,
1987; Behling & McFillen, 1996; Zhao, Tian, Wen &
Gao, 2021), social exchange theory (Blau, 1964;
Sparrowe & Liden, 1997), social identity theory
(Bandura, 1977; Hogg & Van Knippenberg, 2003;
Zhao, Tian, Wen & Gao, 2021), trait theory (House,
1976; Banks, Engemann, Williams, Gooty,
McCauley, & Medaugh, 2016), cognitive ability
theory (Banks, Engemann, Williams, Gooty,
McCauley, & Medaugh, 2016), social learning theory
(Karaca, Özgül, & Zehir, 2021), and other
perspectives.
Charismatic leadership influences supervisors’
leadership styles, and it also serves as a role model for
members within the organization to lead by example
(Kao & Chuang, 2009; Lin & Chung, 2020), it will be
self-modeling and has significant implications for
shaping the perceptions and behaviors of its members
(Kao & Chuang, 2009; Lin & Chung, 2020) to shape
the subordinates. The leader of the organization is a
key factor in the development of the organization’s
culture and influences the values shared by the
members of the organization to shape the
organization’s culture (Lin & Chung, 2020).
Leadership is a multi-conceptual hierarchy, not only
analyzed at a single level (Cheng, Lin, Cheng, Chou,
Jen & Farh, 2010) but also a complex and diverse
research topic (Day & Antonakis, 2012; Zhao & Li,
2019). Therefore, this study will explore and analyze
the determinants of charismatic leadership by
integrating different perspectives at multiple levels,
including model shaping, subordinate shaping, and
culture shaping dimension.
In terms of the three dimensions of charismatic
leadership: model shaping, subordinate shaping, and
culture shaping. The first is the leader's own
attributes, behaviors, and abilities; the second is the
leader's influence on his or her subordinates; and the
third is the leader's influence on the organization’s
culture. Therefore, this study integrates the
charismatic leadership theory which includes model
shaping, subordinate shaping, and culture shaping, as
the charismatic leadership framework. Model shaping
is the ability of a charismatic leader to lead by
example, convince others by virtue, and accept
different opinions and criticisms with an open mind
(Huang and Kao, 2014; Brown, Trevino & Harrison,
2005). Subordinate shaping is when charismatic
leaders communicate their values to their
subordinates during direct contact and interaction
with them, and charismatic leaders demonstrate their
values and goals through personal example, thus
exerting influence on their subordinates (Huang &
Kao, 2014; Huang, Lin, Cheng & Liang, 2012).
Culture shaping is a way for charismatic leaders to
communicate their ideas and visions to all members
of the organization through symbolic behaviors that
emphasize important cultural values and establish
shared values for the group, which in turn exerts
influence on the group (Huang & Kao, 2014; Huang,
Lin, Cheng & Liang, 2012).
Different scholars have had different views on the
model shaping dimension. For instance, Bass (1985)
and Bryman (1992) identify the physical traits of
charisma as one of the charismatic leadership
attributes; Bass (1985), House (1976), Hoy and
Miskel (2005), and Yukl (1989) point out that
psychological traits of charisma as an important
factor for charismatic leaders; In the research by
House and Howell (1992), Banks, Engemann,
Williams, Gooty, McCauley, and Medaugh (2016)
argue that personality traits of charisma as an
antecedent factor for charismatic leadership; Huang,
Lin, Cheng & Liang (2012) conclude that leadership
behavior of charisma, and emotionally intelligent as
the main factors of charismatic leadership. Therefore,
the five criteria for the model shaping dimension in
this study are physical traits of charisma,
psychological traits of charisma, personality traits of
charisma, leadership behaviors of charisma, and
emotionally intelligent.
Scholars are arguing about the factor of
subordinate shaping. For instance, Huang, Lin, Cheng
& Liang (2012) state that inspirational motivation,
sociability, supportive behaviors, and successful
FEMIB 2023 - 5th International Conference on Finance, Economics, Management and IT Business
28
experiences are the factors of subordinate shaping,
while Neufeld, Dong, and Higgins (2007) consider
that inspirational motivation and idealized influence
are the main factors, and charismatic leadership
affects subordinates' performance and effort, and
social influence; Yeh and Lin (2013), Shamir, Zakay
and Popper (1998) note that role models and
behavioral benchmarks as important factors; Saleh
and Hosek (1976), Wu and Chung (2011) mention
that work engagement is one of the factors of
subordinate shaping that constitute charismatic
leaders; Wu, Lu, Ku & Chang (2010), Huang, Lin
Cheng & Liang (2012) recognize that inspirational
intelligence of subordinate is a major factor of
subordinate shaping; In the research by Yukl (1994),
Wu and Hong (2005) identify fairness and justice.
Therefore, there are seven criteria for subordinate
shaping in this study, namely role models and
behavioral benchmarks, work engagement,
inspirational motivation, sociability, supportive
behavior and successful experiences, inspirational
intelligence of subordinates, and fairness and justice.
In the context of culture shaping, scholars who
study charismatic leadership also have different
views on the criteria. According to Huang, Lin,
Cheng & Liang (2012), culture shaping includes a
developmental vision and goal setting, team building,
and mastery of external environmental opportunities;
Hu and Dutta (2022), Yan, Wu & Lin (2018) also
point out that visionary as a core factor of culture
shaping; However, Banks, Engemann, Williams,
Gooty, McCauley, and Medaugh (2016) suggest that
work performance is a pre-requisite for culture
shaping of charismatic leaders; Hsu (2003), Cheng
(2004), Banks, Engemann, Williams, Gooty,
McCauley & Medaugh (2016), Imani-Hassanloui,
Maraki, Taghimalek and Tagimalek (2022) cite that
organizational citizenship behavior as one of the
criteria of culture shaping; Ashforth & Mael (1989),
Huang (2020), Huang, Lin, Cheng & Liang (2012)
consider that organizational identity; Paulsen,
Maldonado, Callan, and Ayoko (2009) state that team
identity. The criteria of culture shaping in this study
are work performance, organizational citizenship
behavior, developmental vision and goal setting, team
building, and organizational identity and mastery of
external environmental opportunities.
Moreover, charismatic leadership is a powerful
and trainable skill (Antonakis, Fenley & Liechti,
2011; Ernst, Banks, Loignon, Frear, Williams,
Arciniega, Gupta, Kodydek & Subramanian, 2021).
Most of the aforementioned literature on charismatic
leadership has been based on a single theoretical
perspective and a single level of analysis of
charismatic leadership but has not explored in depth
the key factors that influence charismatic leadership.
Therefore, it is necessary to explore charismatic
leadership from different theoretical perspectives and
multiple levels and to construct a charismatic
leadership framework in order to provide a wide
range of academic perspectives to explore
charismatic leadership in depth and to provide
organizational leaders with the skills to develop
charismatic leadership.
3 RESEARCH METHODOLOGY
AND DESIGN
Based on the literature, this study summarizes the key
factors influencing charismatic leadership, with a
total of 18 criteria in three major dimensions. The
main targets of this study were scholars and experts
in the field of charismatic leadership in northern and
central Taiwan, as well as mid- and senior-level
executives and leaders in the high-tech industry.
Firstly, the Fuzzy Delphi method was used to screen
out the criteria items with higher relative importance.
The next step was to use Fuzzy DEMATEL to explore
the relationship between the dimensions and the
criteria. And then, the matrix of relationships between
dimensions and criteria is constructed, causal
relationships are mapped and causal pathways of
influence are analyzed to explore the determinants of
charismatic leadership.
This study uses the fuzzy Delphi method to screen
out relatively important items in the charismatic
leadership profile criteria. The Fuzzy Delphi Method
(Liang, Lee, & Huang, 2010) is a four-step process.
Step 1: Gather the views of the decision-making
community, step 2: Create a triangular fuzzy number,
step 3: Defuzzification, and step 4: Selection of
evaluation criteria. The retention dimensions and
criteria questionnaire were distributed to 27
academics and practical experts, using their
knowledge and experience to determine whether to
retain the criteria. 5 academics with less than 10 years
of experience or who are not experts in technology
industry leadership and research leaders have been
screened out. The threshold used in this study is 70%,
meaning that a criterion will be retained if more than
70% of academics and experts agree to retain it. For
the three dimensions and 18 criteria identified in this
study, all criteria have been retained because more
than 70% of experts and academics agree to retain
them.
Using Fuzzy Multiple Criteria Decision Analysis to Explore the Decisive Factors of Charismatic Leadership
29
Table 1: Fuzzy Delphi Method Questionnaire Item
Statistics.
No
.
Charismatic
Leadership Criteria
Threshold
values
Retain/
Delete
1
Physical traits of
charisma
0.736 Retain
2
Psychological traits of
charisma
0.874 Retain
3
Personality traits of
charisma
0.791 Retain
4
Leadership behaviors
of charisma
0.797 Retain
5
Emotionally
intelligent
0.748 Retain
6
Role models and
behavioral
b
enchmarks
0.773 Retain
7 Work engagement 0.827 Retain
8
Inspirational
motivation
0.797 Retain
9 Sociability 0.784 Retain
10
Supportive behavior
and successful
ex
p
eriences
0.820 Retain
11
Inspirational
intelligence of
subordinates
0.748 Retain
12 Fairness and justice 0.761 Retain
13 Work performance 0.827 Retain
14
Organizational
citizenship behavior
0.724 Retain
15
Developmental vision
and goal setting
0.779 Retain
16 Team building 0.851 Retain
17
Organizational
identity
0.808 Retain
18
Mastery of external
environmental
opportunities
0.736 Retain
The Fuzzy DEMATEL is a method that combines
fuzzy semantic variables and DEMATEL. The
formula and calculation steps (Hsu, Chen & Tzeng,
2007; Wu, Liao, Tseng & Chiu, 2015; Yeh & Huang,
2014) as followed, has seven steps. Step 1: Define the
evaluation criteria and design a fuzzy semantic scale,
step 2: Create a direct association matrix, step 3:
Build and analyze the structural model, step 4: Total
association matrix, step 5: Defuzzification, step 6:
Centrality and Causality, and step 7: Result Analysis.
4 ANALYSIS AND DISCUSSION
OF THE FINDINGS
In this phase, 20 scholars with more than 5 years of
experience in research and charismatic leadership or
technology industry executives were invited to take
the survey. The questionnaires were then distributed
on-spot to these researchers/technology executives
for completion. After three months of the survey,
there were 20 valid questionnaires, including 4 for
researchers and 16 for technology executives. The
results of the various components and criteria were
then analyzed.
4.1 Results of the Analysis of the
Various Dimensions
The evaluation of the dimensions is the model
shaping dimension (M), the subordinate shaping
dimension (S), and the culture shaping dimension(C).
After defining the evaluation dimensions and
designing the fuzzy semantic scales, establishing the
direct association matrix, building and analyzing the
structural model, the total association matrix and
defuzzification, the formulae and calculations, the
defuzzification matrix for each dimension is shown in
Table 2. After the calculation of the centrality and
causality, the column and row values of each
dimension are shown in Table 3. After obtaining the
value of d+r (centrality) and d-r (causality), the cause-
effect diagram can be plotted by each value as shown
in Figure 1. The value of d+r (centrality) represents
the strength of the influence between the dimensions,
and the higher the value, the stronger the influence.
When the value of d-r is positive and the value is
higher, it represents the "cause" of the influence of
other dimensions, and when d-r is negative and the
value is lower, it represents the "effect" of the
influence of other dimensions.
FEMIB 2023 - 5th International Conference on Finance, Economics, Management and IT Business
30
Table 2: Matrix of defuzzied total correlations of the
dimensions.
Dimension
Model
shaping (M)
Subordinate
shaping (S)
Culture
shaping (C)
Model
shaping (M)
0.80 1.574* 1.401*
Subordinate
shaping (S)
0.833 0.913 1.071*
Culture
shaping (C)
0.764 1.186* 0.779
Note: * Indicates above the threshold value of 1.036.
Table 3: Collation of column and row values of dimension.
Dimension
d r d+r d-r Quadrant
Causal
relationship
M 3.775 2.397 6.173 1.378 2
nd
Affect others
S 2.817 3.672 6.489 -0.856 4
th
Affected
dimension
C 2.728 3.251 5.979 -0.522 3
rd
Independence
dimension
Average 6.214 0
Note: Model shaping (M), Subordinate shaping (S), Culture
shaping (C)
Figure 1: Causality correlation diagram of various
dimensions.
In the causality (d-r) section, the three dimensions
of charismatic leadership in the technology industry
are classified into cause and effect clusters based on
the d-r (causality) value. Those dimensions with
positive d-r (causality) values are classified as cause
groups, and those with a positive "model shaping
(M)" value directly influence the other dimensions.
Therefore, leaders and supervisors should consider
this dimension as an important target for the
development of charismatic leadership and
strengthen the model shaping dimension of the cause
group to enhance the charismatic leadership criteria
of the other dimensions. So, the "model shaping (M)"
is the most influential of the other dimensions and
should be treated as the most important dimension in
the development of charismatic leadership for
technology executives. The other dimensions with
negative d-r (causality) values were categorized as
effect clusters, namely 'subordinate shaping (S)' and
'culture shaping (C)', representing the influence of
other dimensions. The extent to which these two
dimensions are affected more than their own
influence, so leaders and supervisors can see them as
issues to be addressed in the long-term development
of charismatic leadership. The highest positive value
of d-r is the 'model shaping (M)', which represents the
‘cause’ of the most influence on the other dimensions,
while the 'subordinate shaping (S)' and 'culture
shaping (C)' are the 'effect' of the most influence from
the other dimensions. As such, the model shaping
dimension is the foundation of the charismatic
leadership factor for technology executives.
In terms of overall consideration, if technology
executives want to enhance their charismatic
leadership, they should choose the most influential
dimension, namely, "model shaping dimension (M)",
which directly affects the other two dimensions of
charismatic leadership, namely, subordinate shaping
(S) and culture shaping (C).
The arithmetic means of centrality (d+r) was
6.214, which was set as the threshold value. The
charismatic leadership dimensions of the technology
executives fall in each quadrant, as shown in the
quadrant positions on the cause-effect diagram in
Figure 1. No dimension of charismatic leadership is
located in quadrant 1, which is a high centrality and
causality quadrant and occupies a relatively important
position with the other quadrants. The charismatic
leadership dimension in quadrant 2 is the 'model
shaping dimension (M)', which is low in centrality but
high in causality, and this dimension influences the
dimensions in quadrant 4, so we should make it an
important dimension of charismatic leadership. The
charismatic leadership dimension in quadrant 3 is the
'culture shaping (C)' dimension, which is a low-
centrality and low-causality dimension. As the
dimension in this quadrant does not affect any of the
dimensions of charismatic leadership, they are
classified as the least important dimension of
charismatic leadership. The charismatic leadership
dimension in quadrant 4 is the 'subordinate shaping
(S)' dimension, which is a dimension with a high
degree of centrality but a low degree of causality, and
which can be strengthened by the enhancement of the
dimensions in quadrants 1 and 2.
Using Fuzzy Multiple Criteria Decision Analysis to Explore the Decisive Factors of Charismatic Leadership
31
From Figure 1, we can see that the three
dimensions are correlated with each other and it is
clear that the direction of the arrows of the "model
shaping (M)" dimension are all directed towards the
other dimensions and are strong, while they are less
influenced by the other dimensions. As a result,
technology executives have been able to model
themselves by developing the personality, behavioral
and emotional intelligence of charismatic leaders, to
set a good example for their staff and shape the
organization’s competitive culture. However, the
strong relationship between the 'subordinate shaping
(S)' and is an influential dimension, highlighting it as
a problematic area that affects charismatic leadership.
If the two dimensions of model shaping (M) and
culture shaping (C) can be improved, then
subordinate shaping (S) will also be improved, this
will lead to the enhancement of charismatic
leadership in the technology industry. It can be seen
that 'model shaping (M)' is the defining dimension of
charismatic leadership for technology executives,
with the other two dimensions of influence being
'subordinate shaping' and 'culture shaping'. Therefore,
a technology executive with the charismatic
leadership of a role model and the culture of the
organization can develop a good role model for his or
her subordinates and lead to the achievement of the
organization’s vision and goals.
4.2 Results of the Analysis of the
Criteria
The assessment criteria are physical traits of charisma
(M1), psychological traits of charisma (M2),
personality traits of charisma (M3), leadership
behaviors of charisma (M4), emotionally intelligent
(M5), role models and behavioral benchmarks (S1),
work engagement (S2), inspirational motivation (S3),
sociability (S4), supportive behavior and successful
experiences (S5), inspirational intelligence of
subordinates (S6), and fairness and justice (S7), work
performance (C1), organizational citizenship
behavior (C2), developmental vision and goal setting
(C3), team building (C4), and organizational identity
(C5), and mastery of external environmental
opportunities (C6). After defining the criteria and
designing the fuzzy semantic scale, establishing a
direct association matrix, building and analyzing the
structural model, total association matrix, and
defuzzification, the defuzzified total association
matrix among the criteria is shown in Table 4.
Table 4: Collation of column values by criterion.
Criteria d r d+r d-r Quadrant
Causal
relationship
M1 1.949 1.937 3.886 0.012 2
nd
Affect
othe
r
s
M2 3.350 2.800 6.150 0.550 1
st
Core criteria
M3 3.319 2.777 6.097 0.542 1
st
Core criteria
M4 3.291 2.842 6.133 0.449 1
st
Core criteria
M5 3.167 2.670 5.838 0.497 1
st
Core criteria
S1 3.162 2.989 6.151 0.174 1
st
Core criteria
S2 2.852 2.892 5.744 -0.040 4
th
Affected
criteria
S3 2.945 3.191 6.136 -0.245 4
th
Affected
criteria
S4 2.217 2.514 4.731 -0.297 3
rd
Independenc
e criteria
S5 2.709 2.965 5.675 -0.256 3
rd
Independenc
e criteria
S6 2.501 2.665 5.166 -0.164 3
rd
Independenc
e criteria
S7 2.479 2.697 5.176 -0.217 3
rd
Independenc
e criteria
C1 2.604 2.928 5.533 -0.324 3
rd
Independenc
e criteria
C2 2.562 2.772 5.334 -0.209 3
rd
Independenc
e criteria
C3 2.845 2.956 5.801 -0.111 4
th
Affected
criteria
C4 2.913 3.114 6.027 -0.201 4
th
Affected
criteria
C5 2.736 2.827 5.563 -0.092 4
th
Affected
criteria
C6 2.443 2.511 4.955 -0.068 3
rd
Independenc
e criteria
Average 5.561 0.000
Note: physical traits of charisma (M1), psychological traits
of charisma (M2), personality traits of charisma (M3),
leadership behaviors of charisma (M4), emotionally
intelligent (M5), role models and behavioral benchmarks
(S1), work engagement (S2), inspirational motivation (S3),
sociability (S4), supportive behavior and successful
experiences (S5), inspirational intelligence of subordinates
(S6), and fairness and justice (S7), work performance (C1),
organizational citizenship behavior (C2), developmental
vision and goal setting (C3), team building (C4), and
organizational identity (C5), and mastery of external
environmental opportunities (C6)
In terms of centrality (d+r), these three criteria
role models and behavioral benchmarks (S1),
psychological traits of charisma (M2), and
inspirational motivation (S3) are the most important.
In terms of the causality (d-r), the value of these six
criteria physical traits of charisma (M1),
psychological traits of charisma (M2), personality
traits of charisma (M3), leadership behaviors of
charisma (M4), emotionally intelligent (M5), role
models and behavioral benchmarks (S1) are positive
values, which means that these are the cause criteria.
FEMIB 2023 - 5th International Conference on Finance, Economics, Management and IT Business
32
Among them, the strongest are psychological traits of
charisma (M2), inspirational motivation (S3),
emotionally intelligent (M5).
Conversely, the value of these 12 criteria work
engagement (S2), inspirational motivation (S3),
sociability (S4), supportive behavior and successful
experiences (S5), inspirational intelligence of
subordinates (S6), and fairness and justice (S7), work
performance (C1), organizational citizenship
behavior (C2), developmental vision and goal setting
(C3), team building (C4), and organizational identity
(C5), and mastery of external environmental
opportunities (C6) are negative value, which means
these criteria are effect criteria. Among these criteria,
work performance (C1), sociability (S4), supportive
behavior and successful experiences (S5), and
inspirational motivation (S3) have the highest
negative values. According to the causal relationships
obtained from the combined centrality and causality
analyses, psychological traits of charisma (M2) is the
strongest influence, while the most influential
criterion was work performance (C1). Among the
charismatic leadership criteria for technology
executives, psychological traits of charisma (M2),
personality traits of charisma (M3), and emotionally
intelligent (M5) are the most influential criteria in
determining charismatic leadership and are the main
criteria for improving charismatic leadership.
In the causality (d-r) section, the 18 criteria that
influence the charismatic leadership of technology
executives can be grouped into cause-effect clusters
based on the d-r (causality) values. Criteria with
positive d-r (causality) values are categorized as
cause clusters, with a total of six criteria categorized.
Positive criteria have a direct impact on other criteria.
Therefore, supervisors and leaders should consider
these criteria as important targets for enhancing
charismatic leadership, and strengthen the ability of
the reason group criteria to enhance the other criteria
of charismatic leadership. The most influential
criteria are "psychological traits of charisma (M2),
personality traits of charisma (M3), and emotionally
intelligent (M5). These three criteria are the most
influential criteria and should be treated as the most
important criteria for charismatic leadership and the
most influential "cause" of the other criteria. The
higher the proportion of charismatic psychological
traits, charismatic personality traits, and emotional
intelligence, the stronger the influence of other
criteria on charismatic leadership. Therefore, the
psychological attributes, personality traits, and
emotional intelligence of technology executives are
the basis for charismatic leadership. The negative
value of d-r (causality) is classified as the effect
cluster. A total of 12 criteria were categorized as
effect clusters, representing the extent to which they
are influenced by other criteria. The extent of being
affected by these 12 criteria is more than their own
influence, so technology executives and leaders
should consider these 12 criteria as issues to be
addressed in the long-term development of
charismatic leadership.
The arithmetic mean of centrality (d+r) was 5.561,
and its value was set as the threshold value. The
charismatic leadership criteria fall in each quadrant,
as shown in Table 4. These five criteria psychological
traits of charisma (M2), personality traits of charisma
(M3), leadership behaviors of charisma (M4),
emotionally intelligent (M5), role models, and
behavioral benchmarks (S1) that influence
charismatic leadership are in quadrant 1. They are
high centrality and causality criteria. Criteria in this
quadrant are relatively important compared to those
in the other quadrants. There is only one criterion of
influencing charismatic leadership in quadrant 2,
namely, physical traits of charisma (M1), which is a
low-centrality, but high-causality criterion that
influences the criteria in quadrant 4 and is therefore
ranked as an important criterion influencing
charismatic leadership. The criteria for charismatic
leadership in quadrant 3 are sociability (S4),
supportive behavior, inspirational intelligence of
subordinates (S6), fairness and justice (S7), work
performance (C1), organizational citizenship
behavior (C2), and mastery of external environmental
opportunities (C6). These are the criteria with low
centrality and low causality. As the criteria in this
quadrant do not affect any of the charismatic
leadership criteria, they are classified as the least
important criteria for charismatic leadership. The six
criteria in quadrant 4 that influence charismatic
leadership are work engagement (S2), inspirational
motivation (S3), supportive behavior and successful
experiences (S5), developmental vision and goal
setting (C3), team building (C4), and organizational
identity (C5), which are high in centrality but low in
causality. These six criteria can be enhanced by the
enhancement of the criteria in quadrants 1 and 2 to
strengthen charismatic leadership skills. If the
influence of charismatic leadership criteria in
quadrant 1 is increased, it will improve the influence
of charismatic leadership criteria in quadrant 4, as the
criteria of model shaping will influence the criteria of
subordinate shaping, and culture shaping and they
have a complex entanglement relationship. Except for
model shaping, psychological traits of charisma
(M2), and personality traits of charisma (M3), should
be improved as the priority for enhancing charismatic
Using Fuzzy Multiple Criteria Decision Analysis to Explore the Decisive Factors of Charismatic Leadership
33
leadership. In addition to modeling charismatic
leadership, the criteria of charismatic psychological
attributes (M2) and charismatic personality attributes
(M3) should be improved as the priority for
enhancing charismatic leadership. In addition,
improving the charismatic leadership criteria in
quadrant 2 will also improve the charismatic
leadership criteria in quadrant 4, and is therefore
ranked as the second priority for improving
charismatic leadership. This means that in addition to
the criteria psychological traits of charisma (M2),
personality traits of charisma (M3), leadership
behaviors of charisma (M4) of Model shaping (M),
the criterion role models and behavioral benchmarks
(S1) of Subordinate shaping (S) is a decisive factor in
charismatic leadership. It influences 13 other criteria
that influence charismatic leadership, and there is a
correlation between Model shaping (M), Subordinate
shaping (S), and Culture shaping (C). As role models
and behavioral benchmarks (S1) is the key criterion
for Subordinate shaping (S), strengthening it is an
important target task for Subordinate shaping (S). In
addition, Model shaping (M) is an important factor in
charismatic leadership, so technology executives and
leaders should enhance the Model shaping (M) factor
to improve charismatic leadership.
5 CONCLUSIONS
In terms of dimension, first of all, the model shaping
dimension is the main influence on other dimensions;
and in terms of dimension level, the model shaping is
the most influential cause of other dimensions, while
the subordinate shaping and the culture shaping are
the effects of the influence. In addition, the culture
shaping dimension is the high degree affected
dimension, so the charismatic leadership of leaders
can therefore be achieved through the construction of
a model shaping dimension. Hence, the high mutual
influence and importance of subordinate shaping on
culture shaping suggest that leaders also need to
strengthen the subordinate shaping dimension.
Secondly, the model shaping dimension is the main
decisive dimension of charismatic leadership. The
model shaping dimension has a direct impact on the
subordinate shaping and culture shaping dimension,
and it is a fundamental factor in enhancing the
charismatic leadership of leaders. Therefore, leaders
must first develop charismatic leadership traits and
charismatic leadership behaviors, as well as the
ability to be emotionally intelligent, in order to
establish a role model for employees within the
organization and to influence organizational
effectiveness and subordinate behavior, so model
shaping is the foundation for leaders to establish
charismatic leadership.
In terms of criteria, firstly, the psychological traits
of charisma, personality traits of charisma, leadership
behaviors of charisma, emotionally intelligent, and
role models and behavioral benchmarks are the main
influencing criteria for the other criteria. They mainly
influence other criteria, especially the psychological
trait of charisma, which is the strongest influence on
other criteria, except for the physical traits of
charisma, which is not influenced. In addition, role
models and behavioral benchmarks are the strongest
influencing criteria that affect other criteria. Leaders
can cultivate charismatic leadership skills over time
through the most influential role models and
behavioral benchmarks, as well as the most
influential psychological traits of charisma, in order
to shape themselves as confident, autonomous,
insightful, and highly motivated individuals who can
set an example in the organization and influence their
subordinates to follow the charismatic leader's
example and selfless behavior. In addition to the role
models and behavioral benchmarks, and
psychological traits of charisma, personality traits of
charisma, leadership behaviors of charisma, and
emotionally intelligent are also key criteria that
influence other criteria of charismatic leadership,
therefore, leaders should also develop charismatic
leadership traits of integrity, open-mindedness,
affinity and selflessness, and leaders should be
capable of charismatic leadership behaviors of risk-
taking, self-sacrifice, and innovative tendencies. In
other words, the leader must be able to manage his or
her emotions effectively and be willing to break away
from the status quo to develop charismatic leadership
skills. Secondly, psychological traits of charisma,
personality traits of charisma, leadership behaviors of
charisma, and emotionally intelligent are the main
determining factors of charismatic leadership. In
addition to being the main determinants of
charismatic leadership, they are also the main
influencers of other criteria. Therefore, to develop
charismatic leadership skills, business executives and
organizational leaders can first develop leaders with
charismatic leadership skills through psychological
attributes, personality traits, leadership behaviors,
and emotional intelligence.
As charismatic leadership is a large, complex, and
highly variable organizational and leadership issue,
however, most of the past studies have examined the
determinants of charismatic leadership from a single
theoretical perspective. Therefore, it is impossible to
integrate an integrated framework to influence
FEMIB 2023 - 5th International Conference on Finance, Economics, Management and IT Business
34
charismatic leadership. In order to understand this
issue, this study combines the Fuzzy Delphi method
and Fuzzy DEMATEL methodology to propose a
more comprehensive and holistic approach to the
determinants of charismatic leadership, which has not
yet been presented in any research paper and is
therefore of academic value.
The academic value of the findings of this study
is summarised as follows: 1. The study integrates
theoretical perspectives on charismatic leadership
and uses a wide range of perspectives to collect and
analyze relevant literature, filter out indicators that
influence charismatic leadership, and identify the
dimensions and criteria that influence charismatic
leadership by integrating the views of scholars and
experts in charismatic leadership. 2. By using the
Fuzzy DEMATEL methodology to assess the
dimensions and criteria that influence charismatic
leadership, the cause-effect diagram is computed and
analyzed to provide a clear and easy understanding of
the complex causal structure between the dimensions
and criteria of charismatic leadership and the strength
and extent of the influence of these factors.
In terms of practical implications, the findings of
this study reveal a number of important implications
for business executives and organizational leaders.
This will help them to select the most important and
critical indicators of charismatic leadership so that
they can select the appropriate key factors of
charismatic leadership to develop a model of
charismatic leadership over time, which will inspire
their subordinates and make them attracted to the
charismatic behavior of the leader. In addition, this
study provides a framework for the development of a
charismatic leadership model. Furthermore, this
study provides a visualization chart to identify the
relationships and determinants that influence
charismatic leadership factors.
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