Unlocking the Wheel: Insights into Shared Micromobility Perceptions
and Adoption on Campus
Maryna Pobudzei
a
, Ilona Wichmann
b
and Silja Hoffmann
c
Professorship for Intelligent, Multimodal Transportation Systems, University of the Bundeswehr Munich,
Werner-Heisenberg-Weg 39, 85577 Neubiberg, Germany
Keywords: Shared Micromobility, Campus Sharing, Bike Sharing, E-Bike Sharing, E-Cargo Bike Sharing, E-Scooter
Sharing, E-Moped Sharing, E-Cabin Scooter Sharing, Micromobility Sharing System, Acceptance, Intention
to Use Shared Micromobility.
Abstract: Prior to implementing a shared micromobility system, it is crucial to carefully consider its design and features.
Through consulting with stakeholders, system designers must determine the types of vehicles to be included
in the shared fleet, which should align with local usage patterns. Additionally, shared micromobility planners
must develop an operational concept that reflects local application scenarios. This study examines attitudes
and opinions towards shared micromobility, as well as usage intentions and purposes for different types of
shared micromobility vehicles such as pedal bikes, e-bikes, e-cargo bikes, e-scooters, e-mopeds, and e-cabin
scooters. Additionally, we investigate preferences for free-floating and station-based shared mobility systems.
This research links these findings to demographic characteristics, attitudes, and travel behavior. The analysis
contributes to the field by understanding perceptions towards shared micromobility, characterizing potential
users and non-users, and identifying preferences for certain operational concepts and types of shared vehicles.
These insights can be used to design and implement a customized and user-centered shared micromobility
system.
1 INTRODUCTION
Shared micromobility (SM) plays an increasingly
important role in urban environments, with their
usage accelerating rapidly since the COVID-19
pandemic (Li et al., 2022; Pobudzei, Sellaouti, et al.,
2022; VEO, 2022; Zhang & Song, 2022). They offer
access to “vehicles with a mass of no more than 350
kg and a design speed no higher than 45 km/h”
(International Transport Forum, 2020). SM providers
distribute their fleets at multiple locations, giving
users the benefit of increased accessibility and more
options to satisfy mobility needs. The offers range
from station-based to free-floating bikes, scooters,
mopeds, and cargo bikes with or without electric
engines (Pobudzei, Wegner, et al., 2022).
There are several reasons why SM might be an
appropriate transportation option in environments
such as university campuses. Firstly, universities are
often remote from the city centers, and public
a
https://orcid.org/0000-0002-3219-9144
b
https://orcid.org/0000-0003-4645-027X
c
https://orcid.org/0000-0002-0499-0342
transport rarely serves large-scale campus areas
(McLoughlin et al., 2012). Secondly, there are many
regular inside short-distance trips (Moosavi et al.,
2022; Noor et al., 2021), and most people drive
private cars, even for short distances (Moosavi et al.,
2022; Nobis & Kuhnimhof, 2019; Noor et al., 2021).
Furthermore, many large university campuses are
notorious for parking problems (McLoughlin et al.,
2012; Noor et al., 2021). In these conditions, SM
could create opportunities for trips not previously
possible (Ma et al., 2020), fill transportation gaps (Li
et al., 2022), improve accessibility and connectivity
(D’Acierno et al., 2022) inside and outside the
campus facilities, and reduce the reliance on private
cars (May, 2022).
However, perceptions of shared micromobility
may vary depending on the individual. For example,
some students and staff may see SM as a convenient,
accessible, and fun way to get around, while others
may have concerns about safety and cost. Therefore,
410
Pobudzei, M., Wichmann, I. and Hoffmann, S.
Unlocking the Wheel: Insights into Shared Micromobility Perceptions and Adoption on Campus.
DOI: 10.5220/0012010300003479
In Proceedings of the 9th International Conference on Vehicle Technology and Intelligent Transport Systems (VEHITS 2023), pages 410-419
ISBN: 978-989-758-652-1; ISSN: 2184-495X
Copyright
c
2023 by SCITEPRESS Science and Technology Publications, Lda. Under CC license (CC BY-NC-ND 4.0)
to increase the adoption of SM, factors such as
availability, the cost of using the service, and safety
measures need to be considered (Pobudzei, Wegner,
et al., 2022). It is also helpful to provide information
and education about the benefits of SM, such as their
environmental impact and potential to reduce parking
demand on campus.
Before deploying SM, it is necessary to deliberate
its design and features. By consulting the
stakeholders, the system architects need to consider
the kind of vehicles to use in the shared fleet, which
should reflect the local application scenarios.
Furthermore, the SM planners must formulate the
operation concept (free-floating or station-based) and
the service geography, as the vehicles must be easily
approachable and visible to many people (Karbaumer
& Metz, 2021; SWM, 2022). This research addresses
these questions by focusing on perceptions and
adoption intentions of the university campus
population toward a micromobility sharing system. It
explores a) the current use of shared micromobility
and attitudes and opinions toward it, b) the usage
intention and purposes of shared micromobility
modes such as pedal bikes, e-bikes, e-cargo bikes, e-
scooters, e-mopeds, and e-cabin scooters, c) the
preferences toward free-floating and station-based
operation approaches. This study links these
questions with the survey respondents' demographic
characteristics, attitudes, and travel behavior. This
analysis contributes to research by explaining views
towards SM, characterizing its potential users and
non-users, and describing the preferences for certain
operation concepts and shared vehicles. The results of
this research will help inform decision-making
regarding the implementation and operation of local
micromobility sharing systems.
2 LITERATURE REVIEW
SM is typical for densely populated urban
environments (Shaheen et al., 2022; Tießler et al.,
2023). Rural areas and smaller towns with fewer
populations are usually excluded from the operation
zones (Friedel, 2021). Users of bike, scooter, or
moped sharing tend to be younger adults, who are
well-educated, have middle and upper income, have
no children, have a lower car ownership rate, and
travel multimodally (Großmüller et al., 2021; Krier et
al., 2019; Pirra & Diana, 2020; Pobudzei, Wegner, et
al., 2022; Reck et al., 2022; Winter et al., 2020).
Regarding micromobility trip purposes, leisure
activities and private errands are the most frequently
mentioned for pedal bikes, e-bikes, e-scooters, and e-
mopeds (Aguilera-García et al., 2021; Großmüller et
al., 2021; Krauss et al., 2020; Nobis & Kuhnimhof,
2019). People use pedal bicycles for recreation and
exercise (Ling et al., 2017). On the other hand, e-
bikers tend to ride longer distances and take more
trips during workdays (Ling et al., 2017). Groceries
shopping and transporting larger loads are the most
mentioned trips for cargo bikes (Becker & Rudolf,
2018; Behrensen & Sumer, 2020). In contrast to car
sharing, commonly used in a targeted and planned
manner, shared micromobility modes are rented more
spontaneously and impulsively out of curiosity or for
transport needs (SWM, 2022).
Primary beneficiaries of SM are public transport
users covering the first and (or) last part of their trip
and pedestrians replacing part or all of their journey
(D’Acierno et al., 2022; Tießler et al., 2023). On the
other hand, the ownership of private vehicles might
prevent the use of sharing services (Dorner & Berger,
2019). For example, private car or bicycle owners
continue to confirm their mobility choices, and the
presence of micromobility sharing solutions does not
influence their mobility preferences (D’Acierno et al.,
2022; Großmüller et al., 2021).
Regarding the factors behind the adoption of
electric micromobility, environmental concerns
(Eccarius & Lu, 2020), innovativeness, and belonging
could influence individuals, travel costs, and time
savings (Bretones & Marquet, 2022). Furthermore,
people might use shared mobility if they perceive it
as socially beneficial, contributing to improved
livability, equity of access, improved health, and
diversity of choice (Bretones & Marquet, 2022; Ling
et al., 2017). On the other hand, a perceived lack of
safety and reliability negatively affects micromobility
usage (Bretones & Marquet, 2022; Eccarius & Lu,
2020; Großmüller et al., 2021; Pobudzei, Wegner, et
al., 2022). Additional obstacles are uncertainty about
where to ride and park (Bridge, 2023; SWM, 2022)
and mandatory ownership of a smartphone with
internet access and a credit card (Curl & Fitt, 2019;
SWM, 2022). Furthermore, Großmüller and
colleagues (2021) showed that especially older
persons would not imagine using shared
micromobility even if various criteria improve in the
future.
Some SM projects have already been
implemented at university campuses (Aliari et al.,
2020; Bicicleta Livre, 2021; Block, 2020; Eifling,
2020; Integra UFRJ, 2022; Kuhn et al., 2021;
NABSA, 2022; Quinones et al., 2019; Thornton,
2021; Woodman & Shepherd, 2022). Their entitled
members are the university’s students, academic
staff, and employees. Providers such as Bird, Spin,
Unlocking the Wheel: Insights into Shared Micromobility Perceptions and Adoption on Campus
411
and Capital Bikeshare report that campus programs
are integral to their business (NABSA, 2022). They
created university-specific teams focused on unique
operating needs and currently operate on multiple
university campuses in the U.S, reporting minimal
marketing needed for their services to be adopted
(NABSA, 2022). In a survey among student riders
(VEO, 2022), 35% of students would have used a car
for their most recent SM trip, and 7% would not have
taken the trip if SM was not available. Comparing the
demand between city sharing programs and campus
use, Aliari and colleagues (2020) showed on-campus
usage proximate to the transit hubs, supporting the
complementary relationship between SM and transit.
Furthermore, institution-internal sharing systems are
more popular and accepted than public SM offers
(Kuhn et al., 2021).
To the best authors’ knowledge, no campus SM
comprises different micromobility modes but offers a
single vehicle type. However, offering various
options can provide greater flexibility and
convenience and attract a broader range of users, as
different micromobility vehicles may be more
suitable for different trips or terrain. On the other
hand, managing a system with multiple vehicle types
may be more expensive and technically complex.
Furthermore, users may need help understanding and
comparing the different options. Ultimately, the
decision to offer multiple SM options will depend on
various factors, including the needs and preferences
of the target user group and the resources available to
manage the system (Pobudzei, Wegner, et al., 2022).
Regarding the operation concept, the preferences
towards station-based or free-floating SM might vary
depending on the context and goals of the program,
the availability and accessibility of the vehicles, and
the overall user experience. Some research suggests
that people prefer free-floating systems for
convenience and flexibility (Kou & Cai, 2021; Liao
& Correia, 2020; Mooney et al., 2019). However,
some studies indicate that people may prefer station-
based systems for reliability (Stellar Market
Research, 2020). Overall, it is essential to consider
the specific context and goals of the program when
deciding whether to implement a station-based or
free-floating SM. This research investigates potential
shared mobility users and their preferences towards
SM vehicle types and operation concepts to inform
the design process for the shared micromobility
system.
3 METHODOLOGY
The University of the Bundeswehr in Munich is on a
140-hectare site in the municipality of Neubiberg, in
the immediate neighborhood of Munich. This is one
of the largest campus universities in Germany.
Approximately 5,300 persons are university
members: 72% are students, 16% are academic staff,
8% are non-academic personnel, and 4% are
professors (UniBw, 2022). The students are military
officers and non-military persons from diverse
German and foreign regions. Most students are
between 20 and 30, live on campus premises, and
have a solid middle income. Other persons working
at the university are paid according to their field of
activity.
A voluntary and anonymous survey in July 2022
targeted the attitudes and previous experiences with
shared mobility. The respondents were asked whether
and how they would use SM if available on campus.
In addition, attitudes (openness to technology, an
affinity for environmental protection), commuting
behavior, structural and personal boundary
conditions, and socio-demographics were considered.
The survey invitation was sent via e-mail to the
university members in Munich. 259 persons filled out
the questionnaire. This population consists of
academic (36.4%) and non-academic (40.6%) staff,
students (12.7%), and professors (10.3%).
Respondents who answered less than 50% of the
questions were excluded from the analysis. In
addition, the categories “I prefer not to answer” or
“Not applicable” were treated as missing values,
affecting the number of valid cases for a particular
indicator.
The collected data is representative of the Munich
city population to some extent (Table 1). 43.6% of the
survey participants were female, which differs only
slightly from Munich. The majority were between 20
and 49 years old. Those under 20 and over 65 were
strongly underrepresented. Most respondents have a
monthly net income of 2,000 to 3,000 euros. Only
27.2% of the Munich population had this income
level. The majority have completed a university
degree. In the urban group, this proportion is 17.3%
lower. On the other hand, the number of households
with minor-aged children and the household size is
similarly distributed in the Munich city population. In
summary, the socio-demographic background of the
survey participants is representative of an urban
population only regarding gender, household size,
and the number of households with minors. Age,
income, and educational attainment differ from the
urban population.
VEHITS 2023 - 9th International Conference on Vehicle Technology and Intelligent Transport Systems
412
Table 1: Sample demographics compared to the Munich
population.
Survey Munich Difference
%
Female
1)
43.6 50.6 -7.0
Age
1)
< 20
20-34
35-49
50-64
65 <
0.0
43.6
32.7
21.2
1.8
17.1
24.7
22.1
19.0
17.1
-17.1
+18.9
+10.6
+2.2
-15.3
Monthly net
income
2)
, €
< 1k
1k – 2k
2k – 3k
> 3k
2.1
9.8
53.1
35.0
5.9
24.6
27.2
43.3
-3.8
-14.8
+25.9
-8.3
University
degree
2)
73.3 56.0 +17.3
Household
size
2)
1
2
3
4
> 4
24.3
38.2
15.3
18.8
2.8
26.0
43.0
15.0
12.0
4.0
-1.7
-4.8
+0.3
+6.8
-1.2
Households
with
underage
children
2)
28.6 24.0 +4.6
1) Landeshauptstadt München, 2022;
2) Landeshauptstadt München, 2021.
To explore the relationship between attitudes and
personal characteristics, the actual use of SM,
preferences towards specific micromobility vehicles
in a sharing system, and views on the SM operation
concept, we computed the strength and direction of
the association using bivariate correlations. We used
Spearman’s rank-order correlation (r
S
) for pairs of
ordinal variables and the point-biserial correlation
(r
pb
) for categorical and ordinal variables. For data
exploration, we chose a significance level of alpha
less or equal to 5 %.
4 RESULTS AND DISCUSSION
4.1 Actual Use of SM
Understanding how shared micromobility (SM) is
used helps planners determine the actual demand,
needs, preferences, and degree of experience among
the population. 46% of the survey respondents have
shared mobility apps on their devices. Among them,
37% are registered users of car sharing (Figure 1).
The (e-)bike is the most popular SM option, with 32%
registered users. In addition, 22% have e-scooter, and
Figure 1: Shared mobility registered users among survey
respondents.
9% have e-moped sharing applications. However, just
because an app is installed on a mobile device does
not necessarily mean the service is used frequently.
For example, only 19% use shared mobility at their
residence, and 31% use it while traveling. In addition,
56% of respondents prefer owning a vehicle instead
of using it on an as-needed basis. On the other hand,
the other 44% do not necessarily want to own a
personal vehicle but need access to mobility. This
suggests that there is a potential market for SM. By
providing convenient, cost-effective, and reliable
options, SM operators can meet the needs of this
segment of the population and potentially reduce the
overall number of personal vehicles on the road.
Table 2 depicts the relationship between attitudes
and personal characteristics and the use of shared
micromobility services. Older people are not prone to
using SM. A moderate negative correlation between
frequent car commuters and those who prefer owning
a vehicle instead of only being able to use it implies
that these groups are not currently using SM
programs. The study found that there is a statistically
significant difference in the usage of shared
micromobility (SM) between males and females, with
males being more likely to use SM than females.
Additionally, individuals who regularly commute via
public transportation, use car sharing and are
considered tech-savvy are more likely to be current
adopters of SM. This suggests that individuals with
prior experience and comfort with public or shared
transportation and technology may have a greater
inclination towards using SM, and may possess the
necessary knowledge to access and utilize SM
options. These findings imply that targeting
marketing and education efforts towards these
demographic groups may increase the likelihood of
successful adoption of SM among these populations.
4.2 Opinions About SM
The opinions about shared micromobility (SM)
identify potential barriers to use and areas for
improvement. For example, if the target population
generally supports SM, this can build momentum and
37%
32%
9%
22%
0%
20%
40%
Car
Sharing
(E-)Bike
Sharing
E-Moped
Sharing
E-Scooter
Sharing
Unlocking the Wheel: Insights into Shared Micromobility Perceptions and Adoption on Campus
413
support for the program. On the other hand, if the
population is reluctant to use these services, this may
indicate that more work is needed to address concerns
and build an acceptance foundation. For example, SM
can be perceived as prestigious, modern, tech-savvy,
and environmentally friendly transport. If friend
circle use SM services, a person may feel social
pressure to do the same to fit in or be seen as part of
the same social group. In our population, 46% think
their friends already use SM options. 50% consider
SM a prestigious way to move around. 69% see it as
an environmentally friendly transport mode.
Riding SM can be fun, especially with dedicated
bike lanes or micromobility-friendly streets. People
might like to grab a vehicle at a starting point, ride it,
and then leave it at the destination for the next person
to use. This can be a convenient and enjoyable
alternative to driving or public transportation. 56%
stated they consider SM fun. Most of the respondents
(62%) think it is uncomplicated to rent a shared
vehicle. A substantial portion of respondents (85%)
consider SM would allow them to reach destinations
that public transport does not reach. 43% think they
would find SM in their neighborhood if needed.
In many cases, SM services are less expensive
than a car or taxi, especially for short trips. Also, it
can be a faster way to get around, especially in
congested urban areas with heavy traffic. In our
population, only 37% think SM is cost-effective for
frequent use. On the other hand, more than half of the
respondents (55%) think SM would save them time,
and 47% could imagine using it under time pressure.
While SM can be a convenient and popular
transportation option, there might be concerns
regarding visual clutter on the streets, with bikes and
scooters scattered throughout the city. There may also
be safety concerns, as people riding bikes or scooters
may not always follow traffic laws or may not be
visible to other road users. Among our respondents,
the majority (87%) do not think SM disrupts the street
landscape.
Overall, the opinions regarding SM vary, with
some people supporting these services and actively
using them and others somewhat reluctant. Therefore,
it is essential to address issues and concerns that
prevent people from using shared micromobility. This
could include overcoming concerns by keeping the
vehicles well-maintained and reliable and promoting
the environmental benefits of using SM. Another
critical factor is ensuring that the vehicles are
accessible and convenient for all users. This could
involve expanding the service area, increasing the
availability of vehicles, and offering flexible payment
options. It will likely take a combination of
addressing the issues and promoting the benefits of
SM to build a positive image and encourage more
people to use these sharing services.
4.3 Intention to Use SM
We proposed that respondents select which vehicles
they would use in the context of a campus SM. They
could select multiple options among pedal bikes, e-
bikes, e-cargo bikes, e-scooters, e-mopeds, or e-cabin
scooters. 84% picked at least one option. 27% said
they would use shared pedal bikes. E-bikes and e-
cargo-bikes were both selected in 19% of the cases.
E-scooters (17%), e-mopeds (11%), and e-cabin
scooters (8%) followed the chosen options. Travel
purposes for the SM on campus varied (Figure 2).
Shared pedal bikes and e-bikes were mainly selected
for work-related errands, reaching a public transport
stop, and leisure. Some respondents also considered
traveling to work or studies, settling private errands,
or accompanying other persons by shared (e-)bikes.
Work-related, private errands, and shopping were the
use cases for e-cargo bikes, e-mopeds, and e-cabin
scooters. E-scooters were mostly chosen for leisure
and work-related errands.
A closer look into the correlation of the potential
users for micromobility (Table 2) showed that
younger individuals might use shared pedal bikes.
Furthermore, those who do not carry heavy items on
the way to the campus, commute by public transport,
and use bike sharing, would prefer using shared pedal
bikes. There might be several reasons why pedal
bikes were more popular than other micromobility
modes. For example, pedaling a bike can provide a
low-impact cardiovascular workout, which may
appeal to some people. Furthermore, pedal bikes do
not require a driver’s license or any special training
to operate, making them accessible to a broader range
of people.
Potential e-bike usage (Table 2) was associated
with individuals bringing children to daycare or
carrying heavy items on the way to the campus,
suggesting that the extra carrying capacity of e-bikes
may be a factor in their appeal. E-bikes might be an
alternative mode of transportation for short distances
and may be seen as a more convenient option for
some car commuters. Furthermore, current e-scooter
sharing users and frequent e-commerce users are
potential shared e-bike users. This implies that people
already comfortable with shared electric vehicles and
new e-commerce technologies may be more likely to
try shared e-bikes.
The potential utilization of e-cargo bikes (Table
2) was associated with current e-moped sharing
VEHITS 2023 - 9th International Conference on Vehicle Technology and Intelligent Transport Systems
414
Figure 2: Stated travel purpose for shared micromobility (SM).
Table 2: Correlation of SM actual use, intention to use SM, and SM operation concept.
Actual Intention to use SM Operation
Category
Variable
Correlation
SM
user
Pedal
bike
E-bike
E-cargo
bike
E-scooter
E-moped
E-cabin
scooter
Station-
based
SD
Age. r
S
-0.3*** -0.2*** 0.07 -0.08 -0.16** 0.06 0.09 0.07
Male. r
pb
0.22*** -0.01 -0.01 0.05 0.07 -0.03 -0.04 0.02
Campus
Accommodates on campus. r
pb
0 0.07 0.03 -0.08 -0.05 0.04 -0.08 0.13*
Brings children to care/ school. r
S
-0.02 -0.02 0.2** 0.08 0.07 -0.04 0.09* 0.05
Carries heavy or oversized items
(e.g., purchases).
r
S
-0.12 -0.16** 0.13* -0.03 0.1 0.1 0.03 -0.01
Commuting
By car. r
S
-0.18** 0.01 0.15* -0.16** 0.22*** -0.06 -0.01 0.15*
By public transport. r
S
0.31*** 0.3*** 0.07 -0.13 0.05 0.06 -0.08 -0.12
By bike. r
S
0.07 -0.04 -0.2*** 0.16** -0.3*** -0.15** 0 0
On foot. r
S
0.1 0.01 0.03 0.11 -0.02 0.17** 0.03 -0.12
Signed up for
Car sharing. r
pb
0.4*** 0.09 0.01 0.1 0.01 0.14** 0.2*** -0.09
(E-)bike sharing. r
pb
- 0.23*** 0.09 0.01 0.06 0.07 0.05 -0.1
E-moped sharing. r
pb
- 0.06 0.04 0.11* 0.11* 0.26*** 0.01 -0.08
E-scooter sharing. r
pb
- 0.1 0.13* 0.06 0.21*** 0.13* 0.01 -0.13*
Mobility
Is annoyed to wear a helmet. r
pb
0.03 0.08 -0.05 -0.05 0.18** -0.05 0.03 -0.15**
Prefers owning a vehicle instead
of just being able to use it.
r
pb
-0.2*** -0.17** 0.06 -0.01 0.01 0.03 0.09 -0.05
Tries to reduce one's carbon
emissions.
r
pb
-0.08 -0.11 -0.06 0.2*** -0.07 -0.11 -0.11 0.04
Personal
Laws should be strictly enforced. r
pb
0.04 -0.07 0.05 0.08 0.02 -0.03 0.05 0.17**
Likes to draw attention to
oneself.
r
pb
0.06 -0.08 0.07 0.02 -0.03 0.15** 0.04 -0.05
Prefers a change to routine. r
pb
0.05 0.07 0.02 -0.14* 0.05 0.15** 0.07 0.05
Technology
Enjoys learning new computer
programs and technologies.
r
pb
0.15** 0.02 0.02 -0.01 0.1 0.04 -0.02 0.05
Orders goods online rather than
goes to the store.
r
pb
0.02 0.05 0.24*** -0.09 0.12* -0.04 -0.06 0.03
Pays with a smartphone or
smartwatch.
r
pb
0.32*** 0.04 0.13* 0.08 0.1 0.04 0.02 -0.07
* p ≤ 0.05; ** p ≤ 0.01; *** p ≤ 0.001
Unlocking the Wheel: Insights into Shared Micromobility Perceptions and Adoption on Campus
415
usage, suggesting that this group may be open to
trying new modes of transportation. Selecting shared
e-cargo bikes was related to bike commuters and
environmentally-concerned individuals. This implies
that the environmental benefits of e-cargo bikes may
be appealing to these groups. The potential use of e-
cargo bikes is also connected to individuals who
prefer stable routines over change. This suggests that
these modes may be seen as more reliable and
predictable than other shared e-vehicles. No
significant correlations were found between the
intention to use e-cargo bikes and individuals
transporting children to daycare or carrying heavy
items to the campus, which was the expected usage
scenario.
Younger adults, car commuters, current e-scooter,
e-moped sharing, and e-commerce users were opting
for e-scooters (Table 2) to be an integral part of an
SM system. Interestingly, the rejection of wearing a
helmet correlated with the choice of e-scooters. The
relationship suggests that e-mopeds (Table 2) are a
good alternative for those who walk to campus, as
they might save time and energy, especially for longer
distances. Individuals already comfortable with
shared transportation may be more likely to try shared
e-mopeds. Furthermore, those who prefer change
over routine and like attention were choosing shared
e-mopeds. That implies that e-mopeds appeal to
people looking for something new, exciting, and
different from their usual routine. This could be
particularly true for areas where e-mopeds are not
commonly used. E-cabin scooters (Table 2) were
popular among current car sharing users and those
who need to bring kids to school or daycare. These
vehicles may be an alternative to cars, as they provide
the same comfort and protection as cars but with the
added benefit of being more environmentally
friendly, less expensive, and more maneuverable.
Regarding the operation concept, 60% of the
survey respondents preferred a free-floating over
station-based sharing model. A medium-strong
correlation suggests that individuals residing on
campus prefer the station-based concept (Table 2).
One reason could be that it may be more convenient
for campus residents to access and return vehicles to
designated locations. Another contributing factor
could be the concern for vehicular clutter among
those residing on campus. Furthermore, car
commuters were opting for station-based SM
operation as it could be more reliable and predictable
than the free-floating concept. This could be
particularly true in areas where parking is limited and
finding a parking spot is challenging. The correlation
implies that those who strongly believe in the
importance of laws and regulations may feel more
comfortable with the predictability and structure of a
station-based operation. On the other hand, the free-
floating operation may be preferred by individuals
who already have experience with shared
micromobility as they may see it as a continuation of
the same kind of service and may be more
comfortable with the flexibility it offers.
5 CONCLUSIONS
Introducing a new transportation mode can be
challenging, as it requires changing user behavior.
Understanding the needs and habits of the community
and addressing any concerns or resistance to the new
system is crucial to its success. Collecting and
analyzing data on potential usage patterns and
behavior is essential to optimize the system and adapt
it to the community's needs. This data can be used to
make informed decisions about designing and
improving the system. User intentions are based on
the community characteristics and the adopted
technology. Some people may be more resistant to
change than others, and it may take time to adjust to
the new system. However, with proper marketing and
education campaigns, the changes can be positive and
beneficial to the community.
This study explored the perceptions of shared
micromobility and intention to use modes such as
pedal bikes, e-bikes, e-cargo bikes, e-scooters, e-
mopeds, and e-cabin scooters. It also investigated the
preferences regarding the shared micromobility
operation concept. Assessing the perception and
stance towards shared mobility can give an
understanding of the potential success of a new
system's implementation. Furthermore, it can help
identify potential challenges and opportunities for the
system, which could make it more cost-effective. On
the other hand, if the community has a positive view
of the concept, the chances of a successful
deployment may be increased.
Knowing the preferences for the various forms of
shared micromobility can aid in customizing the
system to suit the community's needs. For example, if
the targeted public is inclined to use specific
micromobility modes, it would be wise to focus on
providing those vehicles. Understanding the
characteristics of both potential users and non-users
also helps identify and address any specific needs,
such as accessibility requirements or safety concerns.
On the other hand, as users become more familiar
with shared micromobility and vehicles not
previously available, they may use it more frequently
VEHITS 2023 - 9th International Conference on Vehicle Technology and Intelligent Transport Systems
416
and for a broader range of trips. Furthermore, as users
get to know the different types of vehicles and their
capabilities, they may start choosing various shared
modes for different types of trips and explore
destinations they previously may not have been aware
of.
This study concentrated on theoretical use, but
comparing it to actual usage data would give a more
precise understanding of how the system is
functioning in reality. This can assist in identifying
any disparities between the projected and actual usage
and make necessary adjustments to enhance the
system's performance. Furthermore, contrasting
theoretical use with actual usage data can assist in
identifying any obstacles to adoption, such as lack of
knowledge or difficulty using the system, and direct
efforts to tackle these issues. To sum up, comparing
the study's theoretical use with actual usage data can
give a more comprehensive understanding of how the
system is being used and guide efforts to improve it.
ACKNOWLEDGEMENTS
This research is part of the project MORE Munich
Mobility Research Campus (MORE, 2023). The
project is funded by dtec.bw – Digitalization and
Technology Research Center of the Bundeswehr.
dtec.bw is funded by the European Union
NextGenerationEU.
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