PROVIDING FREE MUSIC OVER THE INTERNET - Making Profits Out of an Ad-based Business Model

Dimitrios Margounakis, Dionysios Politis, Christina Boutsouki

Abstract

The digital revolution and the new way of thinking in the 21st century (as a result of the rapid evolution of technology) inevitably affect the music industry. Innovative kinds of e-business, which are virtual and evolve dynamically in a digital environment, tend to prevail the traditional retail stores. The traditional models should be revised, and new business models should be created, in order the electronic business to succeed. Information technologies (IT) would have the main role in the new business models, while new features will reconstruct the processes and the relations that constitute the music industry value chain. The new face of music e-commerce requires new strategies and new B2C and B2B models. Such a model is the advertisement model (ad-based model). Advertisements could be used as an alternative way of making profits, instead of selling music, since Internet users are yet quite familiar with free music downloading. The core idea of the proposed model of the paper is the distribution of free music with embedded sound advertisement spots of sponsors over the Internet. Certain improvements on the model design can lead to an integrated combination of the two most promising models: the ad-based and the subscription model.

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Paper Citation


in Harvard Style

Margounakis D., Politis D. and Boutsouki C. (2006). PROVIDING FREE MUSIC OVER THE INTERNET - Making Profits Out of an Ad-based Business Model . In Proceedings of WEBIST 2006 - Second International Conference on Web Information Systems and Technologies - Volume 2: WEBIST, ISBN 978-972-8865-47-4, pages 93-99. DOI: 10.5220/0001250800930099


in Bibtex Style

@conference{webist06,
author={Dimitrios Margounakis and Dionysios Politis and Christina Boutsouki},
title={PROVIDING FREE MUSIC OVER THE INTERNET - Making Profits Out of an Ad-based Business Model},
booktitle={Proceedings of WEBIST 2006 - Second International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,},
year={2006},
pages={93-99},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001250800930099},
isbn={978-972-8865-47-4},
}


in EndNote Style

TY - CONF
JO - Proceedings of WEBIST 2006 - Second International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,
TI - PROVIDING FREE MUSIC OVER THE INTERNET - Making Profits Out of an Ad-based Business Model
SN - 978-972-8865-47-4
AU - Margounakis D.
AU - Politis D.
AU - Boutsouki C.
PY - 2006
SP - 93
EP - 99
DO - 10.5220/0001250800930099