SELLING MOBILE APPLICATIONS: THE DIFFERENCE WHAT PEOPLE BUY AND WHAT PEOPLE TRY

Jazilah Jamaluddin, Reuben Edwards, Paul Coulton

Abstract

One of the few devices where people around the world always carry with them is mobile phone. Mobile phones are not only used to make phone calls but they are also increasingly used to send text messages and download ringtones, wallpapers, screensavers, video clips and games. Consumers are spending a lot of money to access different types of mobile content, enabling the mobile industry to gain high revenue every year. This development has raised the question of what types of content are consumers downloading and to what extend are they willing to pay for the content. Therefore, this paper analyses the current market of mobile content by looking at the range of mobile content being offered to consumers and the business aspects associated with each of them. Then, it evaluates the payment methods of mobile content before analyzing the survey results. Finally, it concludes by recommending the market to review and evaluate the current business models to provide a more flexible and better payment method to benefit everyone in the market.

References

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Paper Citation


in Harvard Style

Jamaluddin J., Edwards R. and Coulton P. (2006). SELLING MOBILE APPLICATIONS: THE DIFFERENCE WHAT PEOPLE BUY AND WHAT PEOPLE TRY . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2006) ISBN 978-972-8865-62-7, pages 319-322. DOI: 10.5220/0001428903190322


in Bibtex Style

@conference{ice-b06,
author={Jazilah Jamaluddin and Reuben Edwards and Paul Coulton},
title={SELLING MOBILE APPLICATIONS: THE DIFFERENCE WHAT PEOPLE BUY AND WHAT PEOPLE TRY},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2006)},
year={2006},
pages={319-322},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001428903190322},
isbn={978-972-8865-62-7},
}


in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2006)
TI - SELLING MOBILE APPLICATIONS: THE DIFFERENCE WHAT PEOPLE BUY AND WHAT PEOPLE TRY
SN - 978-972-8865-62-7
AU - Jamaluddin J.
AU - Edwards R.
AU - Coulton P.
PY - 2006
SP - 319
EP - 322
DO - 10.5220/0001428903190322