BUILDING COMPETITIVE ADVANTAGE VIA CRM BASED ON DATA WAREHOUSE AND DATA MINING

Jiejun Huang, Wei Cui, Yanbin Yuan

Abstract

Customer Relationship Management (CRM) is providing a novel approach for managing the relationships between a corporation and its customers towards maximal profitability and sustainability. Data mining and data warehouse are the useful information technologies, which provide powerful means for extracting and utilizing the business information from historical data resources and runtime data flows. This paper reviews the objectives, functionalities, and development trends of CRM, discusses the architecture, data model and development methodologies of CRM systems based on data warehouse and data mining, then outlines the applications of integrated CRM systems in decision making, including business administration, marketing, customer service, customer management, and credit evaluation. Eventually, it describes some problems and challenges for further research.

References

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Paper Citation


in Harvard Style

Huang J., Cui W. and Yuan Y. (2006). BUILDING COMPETITIVE ADVANTAGE VIA CRM BASED ON DATA WAREHOUSE AND DATA MINING . In Proceedings of the Eighth International Conference on Enterprise Information Systems - Volume 2: ICEIS, ISBN 978-972-8865-42-9, pages 287-290. DOI: 10.5220/0002439402870290


in Bibtex Style

@conference{iceis06,
author={Jiejun Huang and Wei Cui and Yanbin Yuan},
title={BUILDING COMPETITIVE ADVANTAGE VIA CRM BASED ON DATA WAREHOUSE AND DATA MINING},
booktitle={Proceedings of the Eighth International Conference on Enterprise Information Systems - Volume 2: ICEIS,},
year={2006},
pages={287-290},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002439402870290},
isbn={978-972-8865-42-9},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Eighth International Conference on Enterprise Information Systems - Volume 2: ICEIS,
TI - BUILDING COMPETITIVE ADVANTAGE VIA CRM BASED ON DATA WAREHOUSE AND DATA MINING
SN - 978-972-8865-42-9
AU - Huang J.
AU - Cui W.
AU - Yuan Y.
PY - 2006
SP - 287
EP - 290
DO - 10.5220/0002439402870290