PERSONALIZATION IN INTERACTIVE SYSTEMS - The Generation of Compliance?

Stephen Sobol

Abstract

This paper examines applications of personalization in interactive systems and seeks to map success in this area into a general theory of database and narrative. It is argued that conventions of human communication established well before the digital age play a large part in determining user responses to personalization. The analysis offers a logic to help determine when to apply personalization. The results of an experiment to detect personalization effects are reported which provide evidence of the value of personalization.

References

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Paper Citation


in Harvard Style

Sobol S. (2006). PERSONALIZATION IN INTERACTIVE SYSTEMS - The Generation of Compliance? . In Proceedings of the Eighth International Conference on Enterprise Information Systems - Volume 5: ICEIS, ISBN 978-972-8865-45-0, pages 139-142. DOI: 10.5220/0002497301390142


in Bibtex Style

@conference{iceis06,
author={Stephen Sobol},
title={PERSONALIZATION IN INTERACTIVE SYSTEMS - The Generation of Compliance?},
booktitle={Proceedings of the Eighth International Conference on Enterprise Information Systems - Volume 5: ICEIS,},
year={2006},
pages={139-142},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002497301390142},
isbn={978-972-8865-45-0},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Eighth International Conference on Enterprise Information Systems - Volume 5: ICEIS,
TI - PERSONALIZATION IN INTERACTIVE SYSTEMS - The Generation of Compliance?
SN - 978-972-8865-45-0
AU - Sobol S.
PY - 2006
SP - 139
EP - 142
DO - 10.5220/0002497301390142