A STUDY OF THE INFLUENCE IN E-SHOPPING BY CUSTOMER SATISFACTION

C. F. (Connie) Hsu, Y. A. (Andreas) Hsu

Abstract

Online customer satisfaction is an influential key to reach the purpose. The development of E-commerce brings the new economic type; it is unable to increase more company value and higher customer satisfaction by the tradition customer relationship management. Hence, understanding what customers consider the most importance help establish a suitable e-business model, new to be systematic, the new method or the new mechanism which can intense also in the fast changing market subdues in e-competition. E-commerce management depends on the different strategy adopted by environments and enterprises overall transport business goal. This research aims at understanding how customer satisfaction influences B2C, interactions between customers and the medium; through customer data analysis to know the consumer behaviour pattern. By advantages of this draws up the role of customer satisfaction, it help B2C implementation, and promotes the customer cognition value, and then increase the enterprise profit.

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Paper Citation


in Harvard Style

F. (Connie) Hsu C. and A. (Andreas) Hsu Y. (2007). A STUDY OF THE INFLUENCE IN E-SHOPPING BY CUSTOMER SATISFACTION . In Proceedings of the Third International Conference on Web Information Systems and Technologies - Volume 3: WEBIST, ISBN 978-972-8865-79-5, pages 214-220. DOI: 10.5220/0001266302140220


in Bibtex Style

@conference{webist07,
author={C. F. (Connie) Hsu and Y. A. (Andreas) Hsu},
title={A STUDY OF THE INFLUENCE IN E-SHOPPING BY CUSTOMER SATISFACTION},
booktitle={Proceedings of the Third International Conference on Web Information Systems and Technologies - Volume 3: WEBIST,},
year={2007},
pages={214-220},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001266302140220},
isbn={978-972-8865-79-5},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Third International Conference on Web Information Systems and Technologies - Volume 3: WEBIST,
TI - A STUDY OF THE INFLUENCE IN E-SHOPPING BY CUSTOMER SATISFACTION
SN - 978-972-8865-79-5
AU - F. (Connie) Hsu C.
AU - A. (Andreas) Hsu Y.
PY - 2007
SP - 214
EP - 220
DO - 10.5220/0001266302140220