DOMINANT PATTERN OF VISUAL DESIGN IN ONLINE CLOTHING WEBSITES

M. L. Anitawati, M. N. Nor Laila, M. Nagamachi

Abstract

Visual web design covers website content and layout. In the context of content, the use of trendy technologies is suggested as a method to deliver a better look and feel of clothing products in the online environment. However, it has been recognized by the study and in the literature that the use of these technologies is less popular and there seems to be a paradigm shift towards instilling positive consumer experience in online shopping via emotional usability engineering. This shift is seen in previous studies that linked consumer’s decision making with emotion. Correspondingly, the research investigates the detail design elements and presents the result in the form of dominant pattern of visual design in online clothing websites. 163 online clothing websites were selected based on their visible differences in both content and layout context. Analysis was conducted based on predefined rules and controls. A descriptive model of the dimension of a visual web design is derived and a model of visual technology on online clothing website is presented. This study of detail website design elements is the know-how technique in investigating associations with consumer’s emotional responses, towards incorporating emotional appeal into web design, as an alternative for online shopping experience.

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Paper Citation


in Harvard Style

L. Anitawati M., N. Nor Laila M. and Nagamachi M. (2007). DOMINANT PATTERN OF VISUAL DESIGN IN ONLINE CLOTHING WEBSITES . In Proceedings of the Third International Conference on Web Information Systems and Technologies - Volume 2: WEBIST, ISBN 978-972-8865-78-8, pages 386-390. DOI: 10.5220/0001270403860390


in Bibtex Style

@conference{webist07,
author={M. L. Anitawati and M. N. Nor Laila and M. Nagamachi},
title={DOMINANT PATTERN OF VISUAL DESIGN IN ONLINE CLOTHING WEBSITES},
booktitle={Proceedings of the Third International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,},
year={2007},
pages={386-390},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001270403860390},
isbn={978-972-8865-78-8},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Third International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,
TI - DOMINANT PATTERN OF VISUAL DESIGN IN ONLINE CLOTHING WEBSITES
SN - 978-972-8865-78-8
AU - L. Anitawati M.
AU - N. Nor Laila M.
AU - Nagamachi M.
PY - 2007
SP - 386
EP - 390
DO - 10.5220/0001270403860390