A MEASURE FOR THE COMPETITIVE ADVANTAGE IN THE INTERNET ERA

Guendalina Capece

Abstract

The drive to introduce this new parameter arose when we asked ourselves two crucial questions about capabilities to obtain and maintain distinctivity in the Internet era. The first question is: “how can nowadays an e-business idea be inimitable, non-substitutable, non-transferable and innovative and different from the existing ones?”. While the second question is: “how this can be measured?”. In this paper we propose an answer to these questions by defining a metrics and a parameter, called e-distinctivity, that quantitatively measures the fundamental distinctivity aspects of an e-business idea. To evaluate the e-distinctivity of an e-business idea we used a reference user panel. The assessments and results on the parameter have been evaluated on a panel of eighteen e-business enterprises, taken as reference examples of successful implementation of e-business ideas. At the end of the paper we finally discuss the results and underline the advantages of this methodology.

References

  1. Capece, G., 2006. “Definition and utilization of a series of parameters to evaluate an e-business idea”, Proceedings of the 6th IBIMA Conference.
  2. Capece, G., 2006b. “E-distinctivity parameter to evaluate an e-business idea”, Proceedings of the 7th IBIMA Conference, Brescia, december 14-16, 2006.
  3. Davis, S. M., 1987. Future perfect. Reading, MA: Addison-Wesley.
  4. Duray, R., Milligan, G., 1999. Improving customer satisfaction through mass customization. Quality Progress, 32(8).
  5. Gould, G., 1995. Why it is customer loyalty that counts (and how to measure it), Managing Service Quality 5(1), pp. 15-19.
  6. Hart, C.W., Taylor, J.R., 1996.Value creation through mass customization. Achieving competitive advantage through mass customization,University of Michigan Business School seminar
  7. Kottler, P., 1988, “Marketing Management Analysis, Planning and Control”, 6th Edition, Prentice-Hall, Eglewood Cliffs, CA.
  8. Kottler, P. and Scott, W. G., 1991. “Marketing Management. Analysis Planning Implementation and Control”, Seventh Edition, Prentice Hall International.
  9. Morgan, R. M. and Hunt, S. D., 1994. The Commitmenttrust theory of relationship marketing, J. Marketing 58, pp. 20-38.
  10. Pine II, B.J. and Victor, B., Boynton, A.C. 1993b. Makingmass customization work. Harvard Business Review, 71(5), 108} 121.
  11. Pitt, L., Bertham, P. and Watson, R., 1999. Cyberserving: Taming service marketing problems with the world wide web. Business Horizons, 42(1), 11.
  12. Porter M., 1990. “The Competitive Advantage of Nations”, New York, NY: Free Press.
  13. F.F.Reichheld, 1993. “Loyalty-based Management”, Harvard Business Review 71, pp. 64-73.
  14. Teece D., 1981. The Market for Know-how and Efficient International Transfer of Technology, Annuals of the American Association Of Political and Social Sciences, pp. 81-86.
  15. Teece D., 1998. “Capturing Value from Knowledge Assets: The New Economy, Markets for Know-how, and Intangible Assetes”, California Management Review, Vol. 40 n.3, pp. 55-79.
Download


Paper Citation


in Harvard Style

Capece G. (2007). A MEASURE FOR THE COMPETITIVE ADVANTAGE IN THE INTERNET ERA . In Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007) ISBN 978-989-8111-11-1, pages 293-300. DOI: 10.5220/0002108202930300


in Bibtex Style

@conference{ice-b07,
author={Guendalina Capece},
title={A MEASURE FOR THE COMPETITIVE ADVANTAGE IN THE INTERNET ERA},
booktitle={Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007)},
year={2007},
pages={293-300},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002108202930300},
isbn={978-989-8111-11-1},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007)
TI - A MEASURE FOR THE COMPETITIVE ADVANTAGE IN THE INTERNET ERA
SN - 978-989-8111-11-1
AU - Capece G.
PY - 2007
SP - 293
EP - 300
DO - 10.5220/0002108202930300