EMBRACING E-COMMERCE: A GLIMPSE INTO THE FUTURE OF ON-LINE SHOPPING IN SAUDI ARABIA

Khalid Al-Diri, Dave Hobbs, Rami Qahwaji

Abstract

The growing use of the Internet in Saudi Arabia provides a developing prospect for E-shopping. Despite the overwhelming potential of online shopping in this country, there remains a lack of knowledge and potential impact on consumers regarding this matter. This paper, part of a larger study of 144 Saudi Internet Users aims to establish a preliminary evaluation and understanding of the characteristics of online shopping. It explores their information seeking patterns as well as their motivations and concerns for this rapidly evolving technology. Consumers still lack a trust in the vendor’s websites through concerns related to security, privacy when dealing with online vendors, the Saudi Internet Network and the dominant English language as a medium of interaction. Whilst motivating factors for the Saudi public to utilise online shopping have shown to be convenience, unavailability of offline products/services and price, we present and discuss a range of findings and recommend changes that will represent a paradigm shift that is required to achieve a broader acceptance and diffusion of online shopping in Saudi Arabia.

References

  1. Alreck, P.L., Settle, R.B., (2002). “The hurried consumer: time-saving perceptions of Internet and catalogue shopping”. Journal of Database Marketing 10 (1), 25- 35.
  2. Bhatnagar, A., Misra, S., Rao, H.R., (2000). “On risk, convenience and internet shopping behavior”. Communications of the Association for Computing Machinery 43 (11), 98-105.
  3. (CNNIC, 2001). Semi-annual Survey Report on the Development of China's Internet (06/2001), retrieved from http://www.cnnic.net.cn/develst.
  4. Gefen, D. (2000). "E-commerce: the role of familiarity and trust." Omega: The International Journal of Management Science 28(6): 725-737.
  5. Gefen, D. and D. W. Straub (2004). "Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services." Omega.Oxford 32(6): 407.
  6. Gefen, D. (2000). E-commerce: the role of familiarity and trust. Omega: The International Journal of Management Science, 28(6), 725-737.
  7. Gefen, D., & Straub, W. D. (2004). Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services. Omega.Oxford, 32(6), 407.
  8. Grabner-Krauter, S., & Kaluscha, E. (2003). Empirical research in on-line trust: a review and critical assessment. International journal of human-computer studies, 58(6), 783-812.
  9. Li, N. (2005). Dynamic nature of trust in e-commerce. Paper presented at the Proceedings of the 7th international conference on Electronic commerce, Xi'an, China.
  10. Serva, M. A., Benamati, J., & Fuller, M. A. (2005). Trustworthiness in B2C E-Commerce: An Examination of Alternative Models. Database for Advances in Information Systems, 36(3), 89.
  11. Grabner-Kraeuter, S. (2002), “The role of consumers' trust in online-shopping”, Journal of Business Ethics, August, pp. 43-51.
  12. Grunert, K.G. and Ramus, K. (2005) 'Consumers' willingness to buy food through the internet: a review of literature and a model for future for future research', British Food Journal, Vol. 107, No. 6, pp.381-403.
  13. Hanson, W. (1999). “Principles of Internet Marketing”. Ohio: South-Western College Publishing.
  14. Haubl, G. and Trifts, V. (2000), “Consumer decision making in online shopping environments: the effects of interactive decision aids”, Marketing Science, Vol. 19 No. 1, pp. 4-21.
  15. Lorek, L.A. (2003), "Buyers catch on to online shopping", San Antonio Express-News, available at: http://web.lexis-nexis.com/universe/document.
  16. Magee, M. (2003), "Boom or bust for e-shopping", The Sunday Tribune, available at: http://web.lexisnexis.com/universe/document.
  17. Maloy, T.K. (2003), "Net is here to stay for retailers", available at: http://web.lexis-nexis.com/universe/ documen.
  18. Parsons, A.G. (2002). “Non-functional motives for online shoppers: Why we click,” Journal of Consumer Marketing, 19(5): 25-39.
  19. Rohm, A. J., & Swaminathan, V. (2004). A typology of online shoppers based on shopping motivations. Journal of Business Research, 57(7), 748-757.
  20. Rowley, J. 2000. “Product Search in E-shopping: A Review and Research Propositions,” Journal of Consumer Marketing, 17(1): 124-135.
  21. Starkov, M., & Price, J. (2003). Online travelers prefer booking directly on the hotel website (online). WiredHotelier.Com. Available http:// www.wiredhotelier.com/news/4015607.html (April 15, 2003).
  22. Swinyard, W.R. and S.M. Smith,(2003) “Why People (Don't) Shop Online: A Lifestyle Study of the Internet Consumer,” Psychology and Marketing, Vol. 20: 567- 597, June 2003.
  23. Wee, K.N.L., Ramachandra, R. (2000), "Cyberbuying in China, Hong Kong and Singapore: tracking the who, where, why and what of online buying", International Journal of Retail & Distribution Management, Vol. 28 No.7, pp.307-16.
  24. Wang, Z., , Zhang, Z. and Zhang, Y. (2006) Frontiers Of www Research and Development - Apweb 2006, Proceedings, 3841, 331-342.
Download


Paper Citation


in Harvard Style

Al-Diri K., Hobbs D. and Qahwaji R. (2007). EMBRACING E-COMMERCE: A GLIMPSE INTO THE FUTURE OF ON-LINE SHOPPING IN SAUDI ARABIA . In Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007) ISBN 978-989-8111-11-1, pages 307-314. DOI: 10.5220/0002108503070314


in Bibtex Style

@conference{ice-b07,
author={Khalid Al-Diri and Dave Hobbs and Rami Qahwaji},
title={EMBRACING E-COMMERCE: A GLIMPSE INTO THE FUTURE OF ON-LINE SHOPPING IN SAUDI ARABIA},
booktitle={Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007)},
year={2007},
pages={307-314},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002108503070314},
isbn={978-989-8111-11-1},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007)
TI - EMBRACING E-COMMERCE: A GLIMPSE INTO THE FUTURE OF ON-LINE SHOPPING IN SAUDI ARABIA
SN - 978-989-8111-11-1
AU - Al-Diri K.
AU - Hobbs D.
AU - Qahwaji R.
PY - 2007
SP - 307
EP - 314
DO - 10.5220/0002108503070314