INFORMATION ADOPTION IN AN ONLINE DISCUSSION FORUM

Christy M. K. Cheung, Matthew K. O. Lee

Abstract

This paper introduces the research model of user intention to continue adopting information in an online discussion forum. The model is built upon the information adoption model and the IS continuance model. Since the focus of this study is on continuance intention, the model takes user evaluation process into account and includes some important constructs (satisfaction, information quality, source credibility, and information usefulness) to explain the continuance behavior. An online survey was conducted and a total of 315 completed questionnaires were collected. Among the 315 respondents, 144 respondents have adopted the information in an online discussion forum. The research model explains 60% of the variance. The results also provide strong support for the existing theoretical links, as well as for those newly hypothesized in this study.

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Paper Citation


in Harvard Style

M. K. Cheung C. and K. O. Lee M. (2007). INFORMATION ADOPTION IN AN ONLINE DISCUSSION FORUM . In Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007) ISBN 978-989-8111-11-1, pages 322-328. DOI: 10.5220/0002110703220328


in Bibtex Style

@conference{ice-b07,
author={Christy M. K. Cheung and Matthew K. O. Lee},
title={INFORMATION ADOPTION IN AN ONLINE DISCUSSION FORUM},
booktitle={Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007)},
year={2007},
pages={322-328},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002110703220328},
isbn={978-989-8111-11-1},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007)
TI - INFORMATION ADOPTION IN AN ONLINE DISCUSSION FORUM
SN - 978-989-8111-11-1
AU - M. K. Cheung C.
AU - K. O. Lee M.
PY - 2007
SP - 322
EP - 328
DO - 10.5220/0002110703220328