CRITICAL SUCCESS FACTORS OF INTERNET SHOPPING IN JAPAN: CUSTOMER-CENTRIC AND WEBSITE-CENTRIC PERSPECTIVES

Kanokwan Atchariyachanvanich, Hitoshi Okada, Noboru Sonehara

Abstract

The results from a study conducted on the effect of factors on the customers’ attitude toward using Internet shopping in Japan are presented in this paper. The research model was an extended version of the consumers’ acceptance of virtual stores model with the addition of a new factor, need specificity, grouping critical success factors based on their customer-centric and website-centric perspectives sources, and examining how the differences in customer characteristics affect the actual use of Internet shopping. The results of an online questionnaire filled out by 1,215 Japanese online customers pointed out that gender, education level, innovativeness, net-orientation, and need specificity, factors of customer-centric perspective, have positive impacts on the actual use of Internet shopping. The implication also shows that Japanese online customers do not consider the service quality of Internet shopping, a factor of the website-centric perspective, as significantly as offline customers do.

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Paper Citation


in Harvard Style

Atchariyachanvanich K., Okada H. and Sonehara N. (2007). CRITICAL SUCCESS FACTORS OF INTERNET SHOPPING IN JAPAN: CUSTOMER-CENTRIC AND WEBSITE-CENTRIC PERSPECTIVES . In Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007) ISBN 978-989-8111-11-1, pages 261-268. DOI: 10.5220/0002111202610268


in Bibtex Style

@conference{ice-b07,
author={Kanokwan Atchariyachanvanich and Hitoshi Okada and Noboru Sonehara},
title={CRITICAL SUCCESS FACTORS OF INTERNET SHOPPING IN JAPAN: CUSTOMER-CENTRIC AND WEBSITE-CENTRIC PERSPECTIVES},
booktitle={Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007)},
year={2007},
pages={261-268},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002111202610268},
isbn={978-989-8111-11-1},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007)
TI - CRITICAL SUCCESS FACTORS OF INTERNET SHOPPING IN JAPAN: CUSTOMER-CENTRIC AND WEBSITE-CENTRIC PERSPECTIVES
SN - 978-989-8111-11-1
AU - Atchariyachanvanich K.
AU - Okada H.
AU - Sonehara N.
PY - 2007
SP - 261
EP - 268
DO - 10.5220/0002111202610268