MANAGING TIME IN BANK MARKETING

Johanna Ahola, Helena Ahola

Abstract

Time in marketing and economic studies is usually treated as a scarce resource. Therefore, theoretical perspectives from philosophy, sociology and psychology are used to build a preliminary framework for recognizing representations and categories of time in bank marketing. “Anytime” enabled by the Internet has inspired this conceptual paper based on work-in-process research approached from business anthropology. Further ethnographic research, especially time-reckoning method from anthropology, is suggested to explore the time representations of customers’ banking. The main managerial contribution of the study will be to create concepts and frameworks to better strategically manage time using CRM systems.

References

  1. Afuah, A. and Tucci, C.L. , 2001. Internet business models and strategies: text and cases, McCraw-Hill/ Irwin, New York..
  2. Bruhn, M. 2003. Relationship marketing. Management of customer relationships. Prentice Hall, London.
  3. Davies, G. 1994. What should time be? European Journal of Marketing, Vol. 28, No. 8, pp. 100-113.
  4. Heinonen, K. 2004. Time and location as customer perceived value. Dissertation. Yliopistopaino, Helsinki.
  5. Kaufman, C.F. and Lane, P.M. 1996. Time and technology: the growing nexus. In (eds.), R.R. Dholakia, N. Mundorf and N. Dholakia, New Information Technologies in the Home: Demand-Side perspectives, Lawrence Erlbaum Associates, pp. 135- 156).
  6. Kaufman, C.F., Lane, P.M. and Lindquist, J.D. 1991. Exploring more than 24 hours a day: a preliminary investigation of polychronic time use. Journal of Consumer Research, Vol. 18, No. 3, pp. 392-401.
  7. Kern. S. 1983. The culture of time and space, 1880-1918. Harvard University Press, Cambridge, Massachusetts.
  8. Lumpkin, G.T. et al. 2002. E-commerce strategies: Achieving sustainable competitive advantage and avoiding pitfalls. Organizational Dynamics, Vol. 30, No. 4, pp. 325-340.
  9. Lähteenmäki, I. 2006. The development of the Finnish banking industry from a partnership perspective. Dissertation. Acta Universitas, Oulu.
  10. Malinowski, B. 1926. Lunar and seasonal calendar in the Trobriands. Journal of the Anthropological Institute of Great Britain and Ireland, Vol. 56-57, No. 7, pp. 77-104.
  11. Munn, N.D., 1992. The cultural anthropology of time: a critical essay. Annual Review of Anthropology, Vol. 21, pp. 93-123.
  12. Payne, A. 2006. Handbook of CRM. Achieving excellence in customer management. Elsevier, London.
Download


Paper Citation


in Harvard Style

Ahola J. and Ahola H. (2007). MANAGING TIME IN BANK MARKETING . In Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007) ISBN 978-989-8111-11-1, pages 335-338. DOI: 10.5220/0002111303350338


in Bibtex Style

@conference{ice-b07,
author={Johanna Ahola and Helena Ahola},
title={MANAGING TIME IN BANK MARKETING},
booktitle={Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007)},
year={2007},
pages={335-338},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002111303350338},
isbn={978-989-8111-11-1},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007)
TI - MANAGING TIME IN BANK MARKETING
SN - 978-989-8111-11-1
AU - Ahola J.
AU - Ahola H.
PY - 2007
SP - 335
EP - 338
DO - 10.5220/0002111303350338