SPONTANEOUS AND PERSONALIZED ADVERTISING THROUGH MPEG-7 MARKUP AND SEMANTIC REASONING - Exploring New Ways for Publicity and Marketing over Interactive Digital TV

Martín López-Nores, José J. Pazos-Arias, Jorge García-Duque, Yolanda Blanco-Fernández, Marta Rey-López, Esther Casquero-Villacorta

Abstract

Publicity is one of the sustaining pillars of the television industry. In an increasingly competitive market, the involved agents are striving to exploit all the possibilities to get revenues from advertising, but their techniques lack targeting and are usually at odds with the comfort of the TV viewers. In response to those problems, this paper introduces a new advertising model that aims at harnessing the interactive capabilities of the modern TV receivers (either domestic or mobile ones). The approach is based on automatically identifying products which are semantically related to the things on screen that catch the viewer’s attention, and then assembling interactive services that provide him/her with personalized commercial functionalities.

References

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Paper Citation


in Harvard Style

López-Nores M., J. Pazos-Arias J., García-Duque J., Blanco-Fernández Y., Rey-López M. and Casquero-Villacorta E. (2007). SPONTANEOUS AND PERSONALIZED ADVERTISING THROUGH MPEG-7 MARKUP AND SEMANTIC REASONING - Exploring New Ways for Publicity and Marketing over Interactive Digital TV . In Proceedings of the Second International Conference on Signal Processing and Multimedia Applications - Volume 1: SIGMAP, (ICETE 2007) ISBN 978-989-8111-13-5, pages 213-217. DOI: 10.5220/0002131402130217


in Bibtex Style

@conference{sigmap07,
author={Martín López-Nores and José J. Pazos-Arias and Jorge García-Duque and Yolanda Blanco-Fernández and Marta Rey-López and Esther Casquero-Villacorta},
title={SPONTANEOUS AND PERSONALIZED ADVERTISING THROUGH MPEG-7 MARKUP AND SEMANTIC REASONING - Exploring New Ways for Publicity and Marketing over Interactive Digital TV},
booktitle={Proceedings of the Second International Conference on Signal Processing and Multimedia Applications - Volume 1: SIGMAP, (ICETE 2007)},
year={2007},
pages={213-217},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002131402130217},
isbn={978-989-8111-13-5},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Second International Conference on Signal Processing and Multimedia Applications - Volume 1: SIGMAP, (ICETE 2007)
TI - SPONTANEOUS AND PERSONALIZED ADVERTISING THROUGH MPEG-7 MARKUP AND SEMANTIC REASONING - Exploring New Ways for Publicity and Marketing over Interactive Digital TV
SN - 978-989-8111-13-5
AU - López-Nores M.
AU - J. Pazos-Arias J.
AU - García-Duque J.
AU - Blanco-Fernández Y.
AU - Rey-López M.
AU - Casquero-Villacorta E.
PY - 2007
SP - 213
EP - 217
DO - 10.5220/0002131402130217