INCENTIVE-BASED AND PEER-ORIENTED DESIGN OF UBIQUITOUS COMMERCE

Kyoung Jun Lee, Jeong-In Ju

Abstract

Seamlessness is the keyword of U-Commerce which may be defined as the commercial interaction among providers, consumers, products, and services, enabled and supported especially by the real-world seamless communication of each entity and object's digital information. However, the possibility of the seamless transactions increases the privacy risk of the entities involved. Therefore, the core issue of U-Commerce is how to promote seamless transactions while protecting the privacy. For the seamlessness, the role of incentive-emphasized business model is important since the seamlessness makes clear which economic entities contribute to a commercial transaction. Economic entities will reject the seamless transactions unless the sufficient incentives are given to them. In order to consider the privacy issue, we suggest an alternative U-Commerce architecture based on Hybrid P2P Model and Personal Information Base.

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Paper Citation


in Harvard Style

Jun Lee K. and Ju J. (2007). INCENTIVE-BASED AND PEER-ORIENTED DESIGN OF UBIQUITOUS COMMERCE . In Proceedings of the Ninth International Conference on Enterprise Information Systems - Volume 3: ICEIS, ISBN 978-972-8865-90-0, pages 624-631. DOI: 10.5220/0002396806240631


in Bibtex Style

@conference{iceis07,
author={Kyoung Jun Lee and Jeong-In Ju},
title={INCENTIVE-BASED AND PEER-ORIENTED DESIGN OF UBIQUITOUS COMMERCE},
booktitle={Proceedings of the Ninth International Conference on Enterprise Information Systems - Volume 3: ICEIS,},
year={2007},
pages={624-631},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002396806240631},
isbn={978-972-8865-90-0},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Ninth International Conference on Enterprise Information Systems - Volume 3: ICEIS,
TI - INCENTIVE-BASED AND PEER-ORIENTED DESIGN OF UBIQUITOUS COMMERCE
SN - 978-972-8865-90-0
AU - Jun Lee K.
AU - Ju J.
PY - 2007
SP - 624
EP - 631
DO - 10.5220/0002396806240631