The Introduction of Value-added Services in Jamaica

Paul Golding, Opal Donaldson

Abstract

Since the liberalization of the Jamaican telecommunications sector in 1999 the mobile market has become extremely competitive. The level of competition in the market coupled with a high level of handset saturation has created a ripened environment ideal for implementing mobile commerce services. However based on reviewed literature the introduction of mobile commerce services must be done from a consumer perspective. Telecommunication providers are becoming increasingly aware of the importance of understanding consumer attitude towards wide scale adoption of mobile services. The approach of introducing applications to market without consumer input could result in the loss of time and financial investments. In order to develop best practices for launching mobile commerce products within the market, researchers have taken the approach to study consumer interest in mobile commerce and to evaluate the characteristics of the products that are found most desirable. Consequently this research seeks to understand the interest of consumers within the Jamaican telecommunication market and to determine what are the value-added characteristics/ properties of services that are most desired by consumers.

References

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Paper Citation


in Harvard Style

Golding P. and Donaldson O. (2007). The Introduction of Value-added Services in Jamaica . In Proceedings of the 1st International Joint Workshop on Wireless Ubiquitous Computing - Volume 1: WUC, (ICEIS 2007) ISBN 978-972-8865-94-8, pages 54-60. DOI: 10.5220/0002433600540060


in Bibtex Style

@conference{wuc07,
author={Paul Golding and Opal Donaldson},
title={The Introduction of Value-added Services in Jamaica},
booktitle={Proceedings of the 1st International Joint Workshop on Wireless Ubiquitous Computing - Volume 1: WUC, (ICEIS 2007)},
year={2007},
pages={54-60},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002433600540060},
isbn={978-972-8865-94-8},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 1st International Joint Workshop on Wireless Ubiquitous Computing - Volume 1: WUC, (ICEIS 2007)
TI - The Introduction of Value-added Services in Jamaica
SN - 978-972-8865-94-8
AU - Golding P.
AU - Donaldson O.
PY - 2007
SP - 54
EP - 60
DO - 10.5220/0002433600540060