PEER-TO-PEER CONTENT DISTRIBUTION - An Analysis of the Internal and External Potentials and Obstacles

Jorn De Boever

Abstract

The popularity of (illegal) peer-to-peer file sharing has a disruptive impact on the internet traffic and the business models of content providers. In addition, several studies have found an increasing demand for bandwidth consuming content. It is widely recognised that illegal file sharing applications demonstrated the potential of peer-to-peer systems to distribute popular content in a scalable and inexpensive way. However, there has been relatively little economic analysis of the potentials and obstacles of peer-to-peer systems as a legal and commercial content distribution model. Many content providers encounter uncertainties regarding the adoption or rejection of peer-to-peer networks to spread content via the internet. The recent launch of several commercial, legal peer-to-peer content distribution platforms, which are still mainly beta versions, increases the importance of an integrated analysis of the internal strengths / weaknesses and the external opportunities / threats. This paper explores these internal and external aspects by means of an integrated SWOT analysis.

References

  1. Adar, E. & Huberman, B.A. (2000). Free Riding on Gnutella. First Monday, 5(10), Retrieved March 8, 2006, from http://www.firstmonday.dk/issues/ issue5_10/adar/.
  2. Androutsellis-Theotokis, S. & Spinellis, D. (2004). A Survey of Peer-to-Peer Content Distribution Technologies. ACM Computing Surveys, 36(4), 335- 371.
  3. Bhagwan, R., Savage, S. & Voelker, G.M. (2003). Understanding Availability. Paper presented at the 2nd International Workshop on Peer-to-Peer Systems, Berkeley, USA.
  4. CacheLogic (2004). The True Picture of Peer-to-Peer Filesharing. CacheLogic, Retrieved November 23, 2006, from http://www.cachelogic.com/home/ pages/research/p2p2004.php.
  5. Chu, J., Labonte, K. & Levine, B.N. (2002). Availability and Locality Measurements of Peer-to-Peer File Systems. Paper presented at the Conference on Scalability and Traffic Control in IP Networks, Boston, USA.
  6. De Boever, J. (2007). Peer-to-Peer Networks as a Distribution and Publishing Model. Proceedings of the 11th International Conference on Electronic Publishing, Vienna, Austria, 175-188.
  7. Del Conte, N.T. (28.06.2006). BitTorrent pays for direct delivery. PC Magazine, Retrieved September 26, 2007, from http://www.pcmag.com/article2/ 0,1895,1983053,00.asp.
  8. Ding, C.H., Nutanong, S. & Buyya, R. (2005). Peer-toPeer Networks for Content Sharing. In R. Subramanian & B.D. Goodman (Eds.). Peer-to-Peer Computing: the Evolution of a Disruptive Technology (pp. 28-65). London: Idea Group Publishing.
  9. Divac-Krnic, L. & Ackerman, R. (2005). Security-Related Issues in Peer-to-Peer Networks. In R. Steinmetz & K. Wehrle (Eds.). Peer-to-Peer Systems and Applications (pp. 529-545). Berlin Heidelberg: Springer-Verlag.
  10. Dogan, S.L. (2005). Peer-to-Peer Technology and the Copyright Crossroads. In R. Subramanian & B.D. Goodman (Eds.). Peer-to-Peer Computing: the Evolution of a Disruptive Technology (pp. 166-193). London: Idea Group Publishing.
  11. Good, N.S. & Krekelberg, A. (2005). Usability and privacy: a study of KaZaA P2P file-sharing. In L.F. Cranor & S. Garfinkel (Eds.). Security and Usability: Designing Secure Systems That People Can Use (pp 651-668). Cambridge: O'Reilly.
  12. Haßlinger, G. (2005). ISP Platforms Under a Heavy Peerto-Peer Workload. In R. Steinmetz & K. Wehrle (Eds.). Peer-to-Peer Systems and Applications (pp. 369-381). Berlin Heidelberg: Springer-Verlag.
  13. Hughes, D., Coulson, G. & Walkerdine, J. (2005). Free Riding on Gnutella. IEEE Distributed Systems Online, 6(6).
  14. Hughes, J., Lang, K.R. & Vragov, R. (2005). Electronic Market Design Principles in the Context of Peer-toPeer Filesharing Systems. Paper presented at the Pacific Asia Conference on Information Systems, Bangkok, Thailand.
  15. Hummel, T., Muhle, S. & Schoder, D. (2005). Business Applications and Revenue Models. In R. Steinmetz & K. Wehrle (Eds.). Peer-to-Peer Systems and Applications (pp. 473-489). Berlin Heidelberg: Springer-Verlag.
  16. Hummel, T., Strømme, Ø. & La Salle, R.M. (2003). Earning a Living among Peers - the Quest for Viable P2P Revenue Models. Paper presented at the 36th Hawaii International Conference on System Sciences, Island of Hawaii (Big Island), Hawaii.
  17. IDC (2007). The Expanding Digital Universe: A Forecast of Worldwide Information Growth Through 2010. EMC. Retrieved April 4, 2007, from http://www.emc.com/about/destination/digital_univers e/pdf/Expanding_Digital_Universe_Executive_Summ ary_022507.pdf.
  18. Kwok, S.H., Lang, R.L. & Tam, K.Y. (2002). Peer-to-Peer Technology Business and Service Models: Risks and Opportunities. Electronic Markets, 12(3), 175-183.
  19. Lechner, U. & Hummel, J. (2002). Business Models and System Architectures of Virtual Communities: From a Sociological Phenomenon to Peer-to-Peer Architectures. International Journal of Electronic Commerce, 6(3), 41-53.
  20. MacInnes, I. & Hwang, J. (2003). Business Models for Peer to Peer Initiatives. Paper presented at the 16th Bled Electronic Commerce Conference, Bled, Slovenia.
  21. Morris, I. (2007). Crave Talk: Five things that are wrong with BBC iPlayer. CNET. Retrieved July 31, 2007, from http://crave.cnet.co.uk/software/ 0,39029471,49291924,00.htm.
  22. Norton, W.B. (2007). Video Internet: The Next Wave of Massive Disruption to the U.S. Peering Ecosystem. Paper presented at the Stanford Networking Seminar, Stanford, USA.
  23. Pallis, G. & Vakali, A. (2006). Insight and Perspectives for Content Delivery Networks. Communications of the ACM, 49(1), 101-106.
  24. Parameswaran, M., Susarla, A. & Whinston, A.B. (2001). P2P Networking: An Information-Sharing Alternative. IEEE Distributed Systems Online, 34(7), 1-8.
  25. Ripeanu, M., Iamnitchi, A. & Foster, I. (2002). Mapping the Gnutella Network. IEEE Internet Computing, 6(1), 50-57.
  26. Rodriguez, P., Tan, S.-M. & Gkantsidis, C. (2006). On the Feasability of Commercial, Legal P2P Content Distribution. ACM SIGCOMM Computer Communication Review, 36(1), 75-78.
  27. Rogers, E.M. (2003). Diffusion of Innovations. New York: Free Press.
  28. Rupp, P. & Estier, T. (2003). A Model for a Better Understanding of the Digital Distribution of Music in a Peer-to-Peer Environment. Paper presented at the 36th Hawaii International Conference on System Sciences, Island of Hawaii, (Big Island), Hawaii.
  29. Sabbaghi, A. & Vaidyanathan, G. (2004). SWOT Analysis and Theory of Constraint in Information Technology Projects. Information Systems Education Journal, 2(23), 3-19.
  30. Shirky, C. (2001). Listening to Napster. In A. Oram (Ed.), Peer-to-Peer: Harnessing the Power of Disruptive Technologies (pp. 21-37). United States of America: O'Reilly & Associates, Inc.
  31. Sigurdsson, H. M., Halldorsson, U.R. & Hasslinger, G. (2005). Potentials and Challenges of Peer-to-Peer Based Content Distribution. Paper presented at the 2nd International CICT Conference: Next Generation Broadband - Content and User Perspectives, Lyngby, Denmark.
  32. Smith, H.A., Clippinger, J. & Konsynski, B. (2003). Riding the Wave: Discovering the Value of P2P Technologies. Communications of the Association for Information Systems, 11(4), 94-107.
  33. Taylor, I.J. (2004). From P2P to Web Services and Grids: Peers in a Client/Server World. London: Springer.
  34. Vermeylen, S. (2004). Werken met SWOT-analyse. Brussel: Uitgeverij Politeia.
  35. Warner Music Group (09.04.2007). Warner Music Group and Joost announce agreement to offer WMG video content on new internet television platform. WMG. [26.09.2007, WMG: http://www.wmg.com/news/ article/?id=8a0af81211b8cea50111d683c13e0f66].
  36. Werkers, E. & Gilio, F. (2006). De complexe verhouding tussen peer-to-peer netwerken en de exceptie van de privékopie: kan de driestappentest een evenwicht tot stand brengen? Computerrecht, 166, pp. 283-292.
Download


Paper Citation


in Harvard Style

De Boever J. (2008). PEER-TO-PEER CONTENT DISTRIBUTION - An Analysis of the Internal and External Potentials and Obstacles . In Proceedings of the Fourth International Conference on Web Information Systems and Technologies - Volume 2: WEBIST, ISBN 978-989-8111-27-2, pages 367-377. DOI: 10.5220/0001517103670377


in Bibtex Style

@conference{webist08,
author={Jorn De Boever},
title={PEER-TO-PEER CONTENT DISTRIBUTION - An Analysis of the Internal and External Potentials and Obstacles},
booktitle={Proceedings of the Fourth International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,},
year={2008},
pages={367-377},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001517103670377},
isbn={978-989-8111-27-2},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Fourth International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,
TI - PEER-TO-PEER CONTENT DISTRIBUTION - An Analysis of the Internal and External Potentials and Obstacles
SN - 978-989-8111-27-2
AU - De Boever J.
PY - 2008
SP - 367
EP - 377
DO - 10.5220/0001517103670377