USER BEHAVIOR UNDER THE MICROSCOPE - Can the Behavior Indicate a Web User’s Task?

Anne Gutschmidt, Clemens H. Cap

Abstract

The automatic recognition of a user’s current task by the surfing behavior requires detailed knowledge of the relationship between task and behavior. An exploratory study was conducted where 20 participants performed exercises on a given Web site. These exercises corresponded to the predefined user tasks Fact Finding, Information Gathering and Just Browsing following present research on user activities. The resulting behavior was recorded in detailed event log files which contain every action performed in the browser, such as mouse moves and clicks, scrolling, the use of the back button etc. The analysis of variance indicates that the three tasks can be differentiated with a combination of selected behavioral attributes.

References

  1. Broder, A. (2002). A taxonomy of web search. SIGIR Forum, 36(2):3-10.
  2. Byrne, M. D., John, B. E., Wehrle, N. S., and Crow, D. C. (1999). The tangled web we wove: a taskonomy of www use. In CHI 7899: Proceedings of the SIGCHI conference on Human factors in computing systems, pages 544-551, New York, NY, USA. ACM Press.
  3. Chen, M. C., Anderson, J. R., and Sohn, M. H. (2001). What can a mouse cursor tell us more?: correlation of eye/mouse movements on web browsing. In CHI 7801: CHI 7801 extended abstracts on Human factors in computing systems, pages 281-282, New York, NY, USA. ACM Press.
  4. Choo, C. W., Detlor, B., and Turnbull, D. (2000). Information seeking on the web: An integrated model of browsing and searching. First Monday, 5(2).
  5. Das, A., Datar, M., and Garg, A. (2007). Google news personalization: Scalable online collaborative filtering. In Proceedings of the 16th international conference on World Wide Web, pages 271-280. ACM Press.
  6. Géry, M. and Haddad, H. (2003). Evaluation of web usage mining approaches for user's next request prediction. In WIDM 7803: Proceedings of the 5th ACM international workshop on Web information and data management, pages 74-81, New York, NY, USA. ACM Press.
  7. Kellar, M. and Watters, C. (2006). Using web browser interactions to predict task. In WWW 7806: Proceedings of the 15th international conference on World Wide Web, pages 843-844, New York, NY, USA. ACM Press.
  8. Kellar, M., Watters, C., and Shepherd (2006). The impact of task on the usage of web browser navigation mechanisms. In Proceedings of Graphics Interface (GI 2006), pages 235-242, Quebec City, Canada. Canadian Information Processing Society.
  9. Lee, U., Liu, Z., and Cho, J. (2005). Automatic identification of user goals in web search. In WWW 7805: Proceedings of the 14th international conference on World Wide Web, pages 391-400, New York, NY, USA. ACM Press.
  10. Linden, G., Smith, B., and York, J. (2003). Amazon.com recommendations - item-to-item collaborative filtering. Internet Computing, IEEE, 7(1):76-80.
  11. Morrison, J. B., Pirolli, P., and Card, S. K. (2001). A taxonomic analysis of what world wide web activities significantly impact people's decisions and actions. In CHI 7801: CHI 7801 extended abstracts on Human factors in computing systems, pages 163-164, New York, NY, USA. ACM Press.
  12. Rose, D. E. and Levinson, D. (2004). Understanding user goals in web search. In WWW 7804: Proceedings of the 13th international conference on World Wide Web, pages 13-19, New York, NY, USA. ACM Press.
  13. Sellen, A. J., Murphy, R., and Shaw, K. L. (2002). How knowledge workers use the web. In CHI 7802: Proceedings of the SIGCHI conference on Human factors in computing systems, pages 227-234, New York, NY, USA. ACM Press.
Download


Paper Citation


in Harvard Style

Gutschmidt A. and H. Cap C. (2008). USER BEHAVIOR UNDER THE MICROSCOPE - Can the Behavior Indicate a Web User’s Task? . In Proceedings of the Fourth International Conference on Web Information Systems and Technologies - Volume 2: WEBIST, ISBN 978-989-8111-27-2, pages 215-222. DOI: 10.5220/0001526202150222


in Bibtex Style

@conference{webist08,
author={Anne Gutschmidt and Clemens H. Cap},
title={USER BEHAVIOR UNDER THE MICROSCOPE - Can the Behavior Indicate a Web User’s Task?},
booktitle={Proceedings of the Fourth International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,},
year={2008},
pages={215-222},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001526202150222},
isbn={978-989-8111-27-2},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Fourth International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,
TI - USER BEHAVIOR UNDER THE MICROSCOPE - Can the Behavior Indicate a Web User’s Task?
SN - 978-989-8111-27-2
AU - Gutschmidt A.
AU - H. Cap C.
PY - 2008
SP - 215
EP - 222
DO - 10.5220/0001526202150222