A STRATEGIC ANALYTICS METHODOLOGY

Marcel van Rooyen, Simeon J. Simoff

2008

Abstract

Businesses are experiencing difficulties with integrating data-mining analytics with decision-making and action. At present, two data-mining methodologies play a central role in enabling data-mining as a process. However, the results of reflecting on the application of these methodologies in real-world business cases against specific criteria indicate that both methodologies provide limited integration with business decision-making and action. In this paper we demonstrate the impact of these limitations on a Telco customer retention management project for a global mobile phone company. We also introduce a data-mining and analytics project methodology with improved business integration – the Strategic Analytics Methodology (SAM). The advantage of the methodology is demonstrated through its application in the same project, and comparison of the results.

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Paper Citation


in Harvard Style

van Rooyen M. and J. Simoff S. (2008). A STRATEGIC ANALYTICS METHODOLOGY . In Proceedings of the Third International Conference on Software and Data Technologies - Volume 3: ICSOFT, ISBN 978-989-8111-53-1, pages 20-28. DOI: 10.5220/0001873300200028


in Bibtex Style

@conference{icsoft08,
author={Marcel van Rooyen and Simeon J. Simoff},
title={A STRATEGIC ANALYTICS METHODOLOGY},
booktitle={Proceedings of the Third International Conference on Software and Data Technologies - Volume 3: ICSOFT,},
year={2008},
pages={20-28},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001873300200028},
isbn={978-989-8111-53-1},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Third International Conference on Software and Data Technologies - Volume 3: ICSOFT,
TI - A STRATEGIC ANALYTICS METHODOLOGY
SN - 978-989-8111-53-1
AU - van Rooyen M.
AU - J. Simoff S.
PY - 2008
SP - 20
EP - 28
DO - 10.5220/0001873300200028