RELATIONSHIP BETWEEN FRACTAL DIMENSION AND SENSITIVITY INDEX OF PRODUCT PACKAGING

Mayumi Oyama-Higa, Tiejun Miao

Abstract

Until now, the evaluation of product packaging has been performed subjectively since no other way existed. Previous research has also shown that people tend to prefer images with high fractal dimension. If so, then the fractal dimension of product package images should enable a determination of how preferable product packages would be, or function as an index to estimate whether product packages would attract attention. In this study, we calculated the fractal dimension for packages of 45 types of canned beer. We performed a comparative analysis using the standard deviation method to determine the degree to which the product packages influenced the potential customer’s impression of the product. The results showed that the fractal dimension is highly important to an objective evaluation.

References

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Paper Citation


in Harvard Style

Oyama-Higa M. and Miao T. (2008). RELATIONSHIP BETWEEN FRACTAL DIMENSION AND SENSITIVITY INDEX OF PRODUCT PACKAGING . In Proceedings of the Third International Conference on Software and Data Technologies - Volume 1: ICSOFT, ISBN 978-989-8111-51-7, pages 349-355. DOI: 10.5220/0001878803490355


in Bibtex Style

@conference{icsoft08,
author={Mayumi Oyama-Higa and Tiejun Miao},
title={RELATIONSHIP BETWEEN FRACTAL DIMENSION AND SENSITIVITY INDEX OF PRODUCT PACKAGING},
booktitle={Proceedings of the Third International Conference on Software and Data Technologies - Volume 1: ICSOFT,},
year={2008},
pages={349-355},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001878803490355},
isbn={978-989-8111-51-7},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Third International Conference on Software and Data Technologies - Volume 1: ICSOFT,
TI - RELATIONSHIP BETWEEN FRACTAL DIMENSION AND SENSITIVITY INDEX OF PRODUCT PACKAGING
SN - 978-989-8111-51-7
AU - Oyama-Higa M.
AU - Miao T.
PY - 2008
SP - 349
EP - 355
DO - 10.5220/0001878803490355