SURVEY OF CONSUMERS’ DECISION MAKING PROCESS FOR ONLINE MUSIC SERVICE

Ayako Hiramatsu, Takahiro Yamasaki, Kazuo Nose

Abstract

This paper describes a survey of consumer behavior for online shopping, especially online music services, because they are the most popular online shopping service in Japan. Based on Howard's consumer decision model, questionnaires about decision making for online music services were given to 282 students. The questionnaire results show that almost 90% of these students have downloaded from online music services, and high school students use such services slightly more than university students.

References

  1. White paper, (2007). Information and Communications in Japan http://www.johotsusintokei.soumu.go.jp/whitepaper/ja /h19/index.html
  2. Internet Association Japan, (2006). Internet white paper 2006, Impress.
  3. Internet Association Japan, (2005). Internet white paper 2005, Impress.
  4. Chin-Lung Hsu and His-Peng Lu, (2004). “Why do people play on-line games? An extended TAM with social influences and flow experience,” Information & Management, 41, pp.853-868.
  5. Hung-Pin Shih, (2004). ”An empirical study on predicting user acceptance of e-shopping on the Web,” Information & Management, 41, pp.351-368.
  6. Chuanlan Liu, (2007). Modeling Consumer Adoption of The Internet as a Shopping Medium, Cambria Press.
  7. Sendy Farag, Tim Schwanen, Martin Dijst, and Jan Faber (2007). “Shopping online and/or in-store? A structural equation model of the relationships between eshopping and in-store shopping,” Transportation Research Part A, 41, pp.125-141.
  8. Kazuo Watanabe and Kunihiko Iwasaki, (2007). “Factors Affecting Consumer Decisions about Purchases at Online Shops and Stores,” Proceedings of IEEE CEC/EEE 2007, pp80-87.
  9. Martin Evans, Ahmad Jamal, and Gordon Foxall, (2006) Consumer Behavior, John Wiley & Sons.
  10. John A. Howard, (1989). Buyer Behavior in Marketing Strategy, Prentice Hall.
  11. - Trial A101: Do you think a trial service in delivery sites is important? A102: Even if you know the song, do you listen to a trial of it?
  12. - Sound quality A201: Do you pay attention to sound quality? A202: Do you think such alternative versions as live recordings and outtakes are important? A203: Are you satisfied with the sound quality by which you can judge the song?
  13. - Accounting system A301: Do you think price is important? A302: Do you think a monthly fee is a better accounting system? A303: Do you prefer payment per song as an accounting system?
  14. - Data size A401: Do you consider the data size of songs?
  15. - Service I101: Do you think the possibility of re-download is important? I102: Do you think the payment method is important?
  16. - Money I201: When you have extra money, do you want to download a song soon? I202: On payday, do you want to download a song soon?
  17. - Motivation I301: Do you want to download seasonable songs? I302: Do you want to download new releases? I303: Do you want to download hit songs? I304: Do you want to download award-winning songs?
  18. - Campaign I401: If you can get one free song by purchasing of ten as part of a special campaign, do you want to download? I402: If you can get unlimited songs much for 300 yen (about $2.7) for a limited time, do you want to download?
Download


Paper Citation


in Harvard Style

Hiramatsu A., Yamasaki T. and Nose K. (2008). SURVEY OF CONSUMERS’ DECISION MAKING PROCESS FOR ONLINE MUSIC SERVICE . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2008) ISBN 978-989-8111-58-6, pages 229-234. DOI: 10.5220/0001908302290234


in Bibtex Style

@conference{ice-b08,
author={Ayako Hiramatsu and Takahiro Yamasaki and Kazuo Nose},
title={SURVEY OF CONSUMERS’ DECISION MAKING PROCESS FOR ONLINE MUSIC SERVICE},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2008)},
year={2008},
pages={229-234},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001908302290234},
isbn={978-989-8111-58-6},
}


in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2008)
TI - SURVEY OF CONSUMERS’ DECISION MAKING PROCESS FOR ONLINE MUSIC SERVICE
SN - 978-989-8111-58-6
AU - Hiramatsu A.
AU - Yamasaki T.
AU - Nose K.
PY - 2008
SP - 229
EP - 234
DO - 10.5220/0001908302290234