WEBSITE CREDIBILITY - A Proposal on an Evaluation Method for e-Commerce

Katsuya Watanabe, Masaya Ando, Noboru Sonehara

Abstract

This paper introduces a research for clarifying the structure of the website credibility. The users with low information literacy cannot have difficulty making use of e-Commerce services because they cannot judge the credibility of websites appropriately. Conventional approaches to evaluate the credibility of a website have been based on aspects like the design of the website or the usage of information security technologies. However, it is not sufficient for users with low information literacy to distinguish ill-intentioned sites based on the site design and security technologies alone. In this paper we examine a more comprehensive analysis and evaluation method which is based not only on evidence internal to the site, but also on third-party information about the site provider.

References

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Paper Citation


in Harvard Style

Watanabe K., Ando M. and Sonehara N. (2008). WEBSITE CREDIBILITY - A Proposal on an Evaluation Method for e-Commerce . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2008) ISBN 978-989-8111-58-6, pages 484-487. DOI: 10.5220/0001913104840487


in Bibtex Style

@conference{ice-b08,
author={Katsuya Watanabe and Masaya Ando and Noboru Sonehara},
title={WEBSITE CREDIBILITY - A Proposal on an Evaluation Method for e-Commerce},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2008)},
year={2008},
pages={484-487},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001913104840487},
isbn={978-989-8111-58-6},
}


in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2008)
TI - WEBSITE CREDIBILITY - A Proposal on an Evaluation Method for e-Commerce
SN - 978-989-8111-58-6
AU - Watanabe K.
AU - Ando M.
AU - Sonehara N.
PY - 2008
SP - 484
EP - 487
DO - 10.5220/0001913104840487