A RESEARCH MODEL OF CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS FOR MOBILE DEVICES - Description of a Research Model about Customer Relationship Management Projects

Rebecca Bulander

Abstract

In literature we can find evidence about a high number of failed CRM projects. However concerning CRM projects in combination with the implementation of mobile devices for field staff in sales and services there aren’t many results published. So there are missing information about the success of such projects, the success factors and the objectives. This paper presents a research model about such CRM projects. A CRM project in this paper is defined as an implementation of a CRM system together with mobile devices. The research model will give further insight into the success factors of such projects and the achieved objectives.

References

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Paper Citation


in Harvard Style

Bulander R. (2008). A RESEARCH MODEL OF CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS FOR MOBILE DEVICES - Description of a Research Model about Customer Relationship Management Projects . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2008) ISBN 978-989-8111-58-6, pages 413-418. DOI: 10.5220/0001913604130418


in Bibtex Style

@conference{ice-b08,
author={Rebecca Bulander},
title={A RESEARCH MODEL OF CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS FOR MOBILE DEVICES - Description of a Research Model about Customer Relationship Management Projects},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2008)},
year={2008},
pages={413-418},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001913604130418},
isbn={978-989-8111-58-6},
}


in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2008)
TI - A RESEARCH MODEL OF CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS FOR MOBILE DEVICES - Description of a Research Model about Customer Relationship Management Projects
SN - 978-989-8111-58-6
AU - Bulander R.
PY - 2008
SP - 413
EP - 418
DO - 10.5220/0001913604130418