MOBILE APPLICATIONS IN THE GERMAN HEALTH INSURANCE SYSTEM TO IMPROVE THE MARKET POSITION

Michael Malik, Dirk Frosch-Wilke, Sebastian Beck, Christian Hartmann, Timo Sturm, Thomas Wieben

Abstract

Mobile end devices and applications play a growing role in business processes, especially in industry, commerce and service. But even in different branches, which are significant for their high intensity in competition – for example the German health insurance system –first preparations are taken to create an interface for the customer and thus advantages in competition. In many cases these projects are not included in the context of corporate strategy. This “paper” shows on the basis of a specific project with the health insurer IKK-Direkt, how mobile applications in the health sector can be introduced, so that technical restrictions are regarded and additional benefits to the customer are offered, consequently achieving a higher competitive position for the company.

References

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Paper Citation


in Harvard Style

Malik M., Frosch-Wilke D., Beck S., Hartmann C., Sturm T. and Wieben T. (2009). MOBILE APPLICATIONS IN THE GERMAN HEALTH INSURANCE SYSTEM TO IMPROVE THE MARKET POSITION . In Proceedings of the International Conference on Health Informatics - Volume 1: HEALTHINF, (BIOSTEC 2009) ISBN 978-989-8111-63-0, pages 117-122. DOI: 10.5220/0001378901170122


in Bibtex Style

@conference{healthinf09,
author={Michael Malik and Dirk Frosch-Wilke and Sebastian Beck and Christian Hartmann and Timo Sturm and Thomas Wieben},
title={MOBILE APPLICATIONS IN THE GERMAN HEALTH INSURANCE SYSTEM TO IMPROVE THE MARKET POSITION},
booktitle={Proceedings of the International Conference on Health Informatics - Volume 1: HEALTHINF, (BIOSTEC 2009)},
year={2009},
pages={117-122},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001378901170122},
isbn={978-989-8111-63-0},
}


in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on Health Informatics - Volume 1: HEALTHINF, (BIOSTEC 2009)
TI - MOBILE APPLICATIONS IN THE GERMAN HEALTH INSURANCE SYSTEM TO IMPROVE THE MARKET POSITION
SN - 978-989-8111-63-0
AU - Malik M.
AU - Frosch-Wilke D.
AU - Beck S.
AU - Hartmann C.
AU - Sturm T.
AU - Wieben T.
PY - 2009
SP - 117
EP - 122
DO - 10.5220/0001378901170122