A PROCESS FOR IMPLEMENTING ONLINE AND PHYSICAL BUSINESS BASED ON A STRATEGY INTEGRATION ASPECT

Ing-Long Wu, Chu-Ying Fu, Chin-Wei Lee

Abstract

The growth of e-business has been experiencing a tremendous change in recent years. The initial prosperity in e-business has now been replaced by the recent trend in a series of bankruptcies and acquisitions. Business managers begin to consider new business models in terms of the integration of virtual and physical operations to support more and different services to customers. The key to success in e-business lies in how you carry out the integration between online and offline business. However, past research just literally discussed the important relevant issues of clicks-and-bricks strategy and channel management. There was lack of a complete and solid process to effectively guide the implementation of the integration. Therefore, this study proposed a three-step process based on a strategic perspective: (1) strategy integration (2) channel coordination, and (3) synergy realization. The results indicate that the right strategy integration significantly influences synergies realization through the significant channel coordinations.

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Paper Citation


in Harvard Style

Wu I., Fu C. and Lee C. (2009). A PROCESS FOR IMPLEMENTING ONLINE AND PHYSICAL BUSINESS BASED ON A STRATEGY INTEGRATION ASPECT . In Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 4: ICEIS, ISBN 978-989-8111-87-6, pages 5-11. DOI: 10.5220/0001835200050011


in Bibtex Style

@conference{iceis09,
author={Ing-Long Wu and Chu-Ying Fu and Chin-Wei Lee},
title={A PROCESS FOR IMPLEMENTING ONLINE AND PHYSICAL BUSINESS BASED ON A STRATEGY INTEGRATION ASPECT},
booktitle={Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 4: ICEIS,},
year={2009},
pages={5-11},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001835200050011},
isbn={978-989-8111-87-6},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 4: ICEIS,
TI - A PROCESS FOR IMPLEMENTING ONLINE AND PHYSICAL BUSINESS BASED ON A STRATEGY INTEGRATION ASPECT
SN - 978-989-8111-87-6
AU - Wu I.
AU - Fu C.
AU - Lee C.
PY - 2009
SP - 5
EP - 11
DO - 10.5220/0001835200050011