APLYING COLORS BASED ON CULTURE KNOWLEDGE TO MOTIVATE COLLABORATION ON THE WEB

Ana Luiza Dias, Junia C. Anacleto, Luciana M. Silveira, Rosângela Ap. D. Penteado, Laís A. S. Meuchi

Abstract

Collaborative and Participatory work via Web tends to increase due to teams of professionals’ needs in accomplishing tasks separated by distance and time, which demands more effort and stronger commitment from each person. In this context, it must be considered cultural differences, which interfere with the performance of each individual and either promote or deny the communication intended for the group. This paper aims to discuss a multidisciplinary analysis about colors and stimuli in computing environment using Common Sense knowledge, considering the cultural association people make between colors and actions, emotions and objects, showing how it can motivate users to access and participate in collaborative tasks through stimuli using color symbolically built in the culture.

References

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Paper Citation


in Harvard Style

Luiza Dias A., C. Anacleto J., M. Silveira L., Ap. D. Penteado R. and A. S. Meuchi L. (2009). APLYING COLORS BASED ON CULTURE KNOWLEDGE TO MOTIVATE COLLABORATION ON THE WEB . In Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 5: ICEIS, ISBN 978-989-8111-88-3, pages 27-33. DOI: 10.5220/0001862600270033


in Bibtex Style

@conference{iceis09,
author={Ana Luiza Dias and Junia C. Anacleto and Luciana M. Silveira and Rosângela Ap. D. Penteado and Laís A. S. Meuchi},
title={APLYING COLORS BASED ON CULTURE KNOWLEDGE TO MOTIVATE COLLABORATION ON THE WEB},
booktitle={Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 5: ICEIS,},
year={2009},
pages={27-33},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001862600270033},
isbn={978-989-8111-88-3},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 5: ICEIS,
TI - APLYING COLORS BASED ON CULTURE KNOWLEDGE TO MOTIVATE COLLABORATION ON THE WEB
SN - 978-989-8111-88-3
AU - Luiza Dias A.
AU - C. Anacleto J.
AU - M. Silveira L.
AU - Ap. D. Penteado R.
AU - A. S. Meuchi L.
PY - 2009
SP - 27
EP - 33
DO - 10.5220/0001862600270033