Saira Ashir Zeeshan, Yen Cheung, Helana Scheepers


In the last few years mobile-commerce (m-commerce) has evolved providing its users set of applications that provide greater communication and flexibility. As these m-commerce applications become popular, organizations are adopting them to provide these services to their customers. This paper explores the influencing factors involved in the adoption of m-commerce applications by organizations. The research question that is addressed in this paper is: What factors affect an organization’s decision to adopt m-commerce? In order to answer the research question a research model adapted from the framework presented by Wang and Cheung (2004) is proposed. The research model examines the influencing factors under three levels: organizational, environmental and managerial. A multiple case study approach is employed as a research method to validate the research model. Findings from this research enhance research in m-commerce as well as assist businesses to better plan their adoption of m-commerce applications.


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Paper Citation

in Harvard Style

Ashir Zeeshan S., Cheung Y. and Scheepers H. (2009). INFLUENCING FACTORS FOR THE ADOPTION OF m-COMMERCE APPLICATIONS - A Multiple Case Study . In Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 4: ICEIS, ISBN 978-989-8111-87-6, pages 53-60. DOI: 10.5220/0001864300530060

in Bibtex Style

author={Saira Ashir Zeeshan and Yen Cheung and Helana Scheepers},
booktitle={Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 4: ICEIS,},

in EndNote Style

JO - Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 4: ICEIS,
SN - 978-989-8111-87-6
AU - Ashir Zeeshan S.
AU - Cheung Y.
AU - Scheepers H.
PY - 2009
SP - 53
EP - 60
DO - 10.5220/0001864300530060