AN INVESTIGATION INTO DYNAMIC CUSTOMER REQUIREMENT USING COMPUTATIONAL INTELLIGENCE

Yih Tng Chong, Chun-Hsien Chen

Abstract

The twenty-first century is marked by fast evolution of customer tastes and needs. Research has shown that customer requirements could vary in the temporal space between product conceptualisation and market introduction. In markets characterized by fast changing consumer needs, products generated might often not fit the consumer needs as the companies have originally expected. This paper advocates the proactive management and analysis of the dynamic customer requirements in bid to lower the risk inherent in developing products for fast shifting markets. A customer requirements analysis and forecast (CRAF) system that can address the issue is introduced in this paper. Computational intelligence methodologies, viz. artificial immune system and artificial neural network, are found to be potential techniques in handling and analysing dynamic customer requirements. The investigation aims to support product development functions in the pursuit of generating products for near future markets.

References

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Paper Citation


in Harvard Style

Chong Y. and Chen C. (2009). AN INVESTIGATION INTO DYNAMIC CUSTOMER REQUIREMENT USING COMPUTATIONAL INTELLIGENCE . In Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 2: ICEIS, ISBN 978-989-8111-85-2, pages 113-117. DOI: 10.5220/0001960801130117


in Bibtex Style

@conference{iceis09,
author={Yih Tng Chong and Chun-Hsien Chen},
title={AN INVESTIGATION INTO DYNAMIC CUSTOMER REQUIREMENT USING COMPUTATIONAL INTELLIGENCE},
booktitle={Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 2: ICEIS,},
year={2009},
pages={113-117},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001960801130117},
isbn={978-989-8111-85-2},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 2: ICEIS,
TI - AN INVESTIGATION INTO DYNAMIC CUSTOMER REQUIREMENT USING COMPUTATIONAL INTELLIGENCE
SN - 978-989-8111-85-2
AU - Chong Y.
AU - Chen C.
PY - 2009
SP - 113
EP - 117
DO - 10.5220/0001960801130117