RFID IN THE SUPPLY CHAIN: HOW TO OBTAIN A POSITIVE ROI - The Case of Gerry Weber

Christoph Goebel, Christoph Tribowski, Oliver Günther, Ralph Tröger, Roland Nickerl

Abstract

Although the use of Radio Frequency Identification (RFID) in supply chains still lags behind expectations, its appeal to practitioners and researchers alike is unbowed. Apart from technical challenges such as low read rates and efficient backend integration, a major reason for its slow adoption is the high transponder price. We deliver a case study that investigates the financial, technical and organizational challenges faced by an apparel company that is currently introducing item-level RFID to monitor their supply chain. The company has developed an implementation strategy based on cross-company closed-loop multi-functional use of RFID transponders. This strategy leads to a positive ROI in their case and could serve as an example for other companies considering the introduction of item-level RFID.

References

  1. Chappell, G., Durdan, D., Gilbert, G., Ginsburg, L., Smith, J., and Tobolski, J. (2003). Auto-ID in the Box: The Value of Auto-ID Technology in Retail Stores. Technical Report, Auto-ID Lab MIT.
  2. Chawathe, S. S., Krishnamurthy, V., Ramachandran, S., and Sarma, S. (2004). Managing RFID Data. In Proceedings of the Thirtieth International Conference on Very Large Data Bases, pages 1189-1195.
  3. Gaukler, G. M. and Seifert, R. W. (2007). Trends in Supply Chain Design and Management: Technologies and Methodologies, chapter Applications of RFID in Supply Chains. Springer London Ltd.
  4. Günther, O. and Spiekermann, S. (2005). RFID and the Perception of Control: The Consumer's View. Communications of the ACM, 48(9):73-76.
  5. IDTechEx (2007). RFID Forecasts, Players and Opportunities 2007-2017. http://www.idtechex.com/forecasts. Last visited: 11/15/2008.
  6. Juels, A. (2006). RFID Security and Privacy: a Research Survey. IEEE Journal on Selected Areas in Communications, 24(2):381-394.
  7. Lee, H. and O zer, O. (2007). Unlocking the Value of RFID. Production and Operations Management, 16(1):40- 64.
  8. Loebbecke, C. and Huyskens, C. (2007). Towards Standardizing Success: RFID in Fashion Retailing. In Proceedings of the 20th Bled Conference.
  9. Ngai, E. W. T., Moon, K. K., Riggins, F. J., and Yi, C. Y. (2008). RFID Research: An Academic Literature Review (1995-2005) and Future Research Directions. International Journal of Production Economics, 112(2):510-520.
  10. Schmitt, P. and Michahelles, F. (2008). Economic Impact of RFID. Report, BRIDGE Project.
  11. Strassner, M. (2005). RFID im Supply Chain Management. Deutscher Universitäts-Verlag, Wiesbaden, Germany.
  12. Voss, C., Tsikriktsis, N., and Frohlich, M. (2002). Case Research in Operations Management. Int. Jounal of Operations & Production Management, 22(2):195-219.
  13. Wu, N. C., Nystrom, M. A., Lin, T. R., and Yu, H. C. (2006). Challenges to Global RFID Adoption. Technovation, 26(12):1317-1323.
Download


Paper Citation


in Harvard Style

Goebel C., Tribowski C., Günther O., Tröger R. and Nickerl R. (2009). RFID IN THE SUPPLY CHAIN: HOW TO OBTAIN A POSITIVE ROI - The Case of Gerry Weber . In Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 3: ICEIS, ISBN 978-989-8111-86-9, pages 95-102. DOI: 10.5220/0001967700950102


in Bibtex Style

@conference{iceis09,
author={Christoph Goebel and Christoph Tribowski and Oliver Günther and Ralph Tröger and Roland Nickerl},
title={RFID IN THE SUPPLY CHAIN: HOW TO OBTAIN A POSITIVE ROI - The Case of Gerry Weber},
booktitle={Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 3: ICEIS,},
year={2009},
pages={95-102},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001967700950102},
isbn={978-989-8111-86-9},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 3: ICEIS,
TI - RFID IN THE SUPPLY CHAIN: HOW TO OBTAIN A POSITIVE ROI - The Case of Gerry Weber
SN - 978-989-8111-86-9
AU - Goebel C.
AU - Tribowski C.
AU - Günther O.
AU - Tröger R.
AU - Nickerl R.
PY - 2009
SP - 95
EP - 102
DO - 10.5220/0001967700950102