AN APPLICATION OF THE STUDENT RELATIONSHIP MANAGEMENT CONCEPT

Maria Beatriz Piedade, Maribel Yasmina Santos

Abstract

It is largely accepted that a way to promote the students’ success is by implementing processes that allow the students closely monitoring, the evaluation of their success and the approximation to their day-by-day activities. However, the implementation of these processes does not take place in many Higher Education Institutions due to the lack of appropriates institutional practices and an adequate technological infrastructure able to support these practices. In order to overcome these conceptual and technological limitations, this paper presents the Student Relationship Management System (SRM System). The SRM System supports the SRM concept and the SRM practice, also here presented, and it is implemented using the technological infrastructure that supports the Business Intelligence (BI) systems. The SRM system was used in an application case (in a real context) to obtain knowledge about the students and their academic behaviour. Such information is fundamental to support the decision-making associated with the teaching-learning process. All the obtained results are also presented and analysed in this paper.

References

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Paper Citation


in Harvard Style

Piedade M. and Santos M. (2009). AN APPLICATION OF THE STUDENT RELATIONSHIP MANAGEMENT CONCEPT . In Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 2: ICEIS, ISBN 978-989-8111-85-2, pages 360-367. DOI: 10.5220/0002002003600367


in Bibtex Style

@conference{iceis09,
author={Maria Beatriz Piedade and Maribel Yasmina Santos},
title={AN APPLICATION OF THE STUDENT RELATIONSHIP MANAGEMENT CONCEPT},
booktitle={Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 2: ICEIS,},
year={2009},
pages={360-367},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002002003600367},
isbn={978-989-8111-85-2},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 2: ICEIS,
TI - AN APPLICATION OF THE STUDENT RELATIONSHIP MANAGEMENT CONCEPT
SN - 978-989-8111-85-2
AU - Piedade M.
AU - Santos M.
PY - 2009
SP - 360
EP - 367
DO - 10.5220/0002002003600367