A CONCEPTUAL MODEL OF CONSUMER SATISFACTION WITH ONLINE RESALE OUTCOMES AND PRODUCT PERFORMANCE

Hsunchi Chu

Abstract

Consumer online resale is soaring and becoming a major venue for transactions related to second-hand goods. Previous studies on consumer satisfaction have focused on perceived product performance or quality, but in the extension of consumer behaviour from purchase to resale, consumer satisfaction and repurchase intentions may also be determined by the resale outcome, rather than being limited to product performance. Through consumer interviews conducted in Taiwan and China, this study aims to build a model consisting of consumer satisfaction from both product performance and online resale results. The model illustrates the antecedents of consumer resale satisfaction, and its relationships with product performance satisfaction and the holistic consumer satisfaction. Propositions related to these concepts are also developed for discussion and further study.

References

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Paper Citation


in Harvard Style

Chu H. (2009). A CONCEPTUAL MODEL OF CONSUMER SATISFACTION WITH ONLINE RESALE OUTCOMES AND PRODUCT PERFORMANCE . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009) ISBN 978-989-674-006-1, pages 191-195. DOI: 10.5220/0002173001910195


in Bibtex Style

@conference{ice-b09,
author={Hsunchi Chu},
title={A CONCEPTUAL MODEL OF CONSUMER SATISFACTION WITH ONLINE RESALE OUTCOMES AND PRODUCT PERFORMANCE},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009)},
year={2009},
pages={191-195},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002173001910195},
isbn={978-989-674-006-1},
}


in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009)
TI - A CONCEPTUAL MODEL OF CONSUMER SATISFACTION WITH ONLINE RESALE OUTCOMES AND PRODUCT PERFORMANCE
SN - 978-989-674-006-1
AU - Chu H.
PY - 2009
SP - 191
EP - 195
DO - 10.5220/0002173001910195