“THE RIGHT TIME” - SOCIAL TIME PERSPECTIVE FOR DEVELOPING RETAIL BANKING SERVICES ONLINE

Johanna Ahola, Helena Ahola

Abstract

The anytime, ubiquitous, and interactive Internet creates customer value, and makes market offerings as services. Service is a logic or a perspective to co-produce and co-create value with the customers. But if the Internet promise is “anytime”, what is “the right time” for the customer and the service provider? Time is usually understood as clock time, although it could be understood also from social and other perspectives. In that way even more customer value and better service quality and productivity could be achieved. To explore the idea of looking at time from other than only from resource perspective in service co-production and value co-creation, an illustrative case study is provided within retail banking contexts. For banks the Internet is one of the major marketing channels of their services. We propose that developing the retail banking service concept from service logic and social time perspectives could add marketing effectiveness, and provide a value-adding solution also to the “timing” problem.

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Paper Citation


in Harvard Style

Ahola J. and Ahola H. (2009). “THE RIGHT TIME” - SOCIAL TIME PERSPECTIVE FOR DEVELOPING RETAIL BANKING SERVICES ONLINE . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009) ISBN 978-989-674-006-1, pages 209-214. DOI: 10.5220/0002190402090214


in Bibtex Style

@conference{ice-b09,
author={Johanna Ahola and Helena Ahola},
title={“THE RIGHT TIME” - SOCIAL TIME PERSPECTIVE FOR DEVELOPING RETAIL BANKING SERVICES ONLINE},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009)},
year={2009},
pages={209-214},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002190402090214},
isbn={978-989-674-006-1},
}


in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009)
TI - “THE RIGHT TIME” - SOCIAL TIME PERSPECTIVE FOR DEVELOPING RETAIL BANKING SERVICES ONLINE
SN - 978-989-674-006-1
AU - Ahola J.
AU - Ahola H.
PY - 2009
SP - 209
EP - 214
DO - 10.5220/0002190402090214