Tiago Oliveira, Maria O. Martins


There is an absence of empirical studies on information technology (IT) adoption decision in Portugal. This paper is based on a representative sample of 2626 Portuguese firms and it analyzes the determinants of web site and e-commerce adoption decisions using a technology-organization-environment (TOE) framework. The proposed statistical methodology advocates that the IT adoption decisions are taken sequentially, stage by stage. Findings also suggest that the relevant drivers of web site and e-commerce adoption are not necessarily the same. For web site adoption we found 8 drivers. For e-commerce we found 5 drivers. Explanations and implications are offered.


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Paper Citation

in Harvard Style

Oliveira T. and O. Martins M. (2009). DETERMINANTS OF INFORMATION TECHNOLOGY ADOPTION IN PORTUGAL . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009) ISBN 978-989-674-006-1, pages 264-270. DOI: 10.5220/0002261502640270

in Bibtex Style

author={Tiago Oliveira and Maria O. Martins},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009)},

in EndNote Style

JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009)
SN - 978-989-674-006-1
AU - Oliveira T.
AU - O. Martins M.
PY - 2009
SP - 264
EP - 270
DO - 10.5220/0002261502640270