IMPROVING CUSTOMER DECISIONS USING PRODUCT REVIEWS - CROM – Car Review Opinion Miner

Maciej Dabrowski, Thomas Acton, Przemyslaw Jarzebowski, Sean O'Riain

Abstract

Online shopping is a very goal-oriented activity. Consumers have a set of preferences for a product or service that is used as criteria for assessment of the available alternatives. However, crucial information about products is often available as text reviews. Finding a product with specific features is extremely time-consuming using the typical search functionality found in existing shopping sites. In this work we propose a method for the seamless integration of unstructured information from product reviews with structured product descriptions using opinion mining. We demonstrate our method through shopping for a used car based on 148240 car reviews. Evaluation results using a user study and simulations show that the technique enables customers to assess more product characteristics and potentially make better decisions.

References

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Paper Citation


in Harvard Style

Dabrowski M., Acton T., Jarzebowski P. and O'Riain S. (2010). IMPROVING CUSTOMER DECISIONS USING PRODUCT REVIEWS - CROM – Car Review Opinion Miner . In Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 1: WEBIST, ISBN 978-989-674-025-2, pages 354-357. DOI: 10.5220/0002808703540357


in Bibtex Style

@conference{webist10,
author={Maciej Dabrowski and Thomas Acton and Przemyslaw Jarzebowski and Sean O'Riain},
title={IMPROVING CUSTOMER DECISIONS USING PRODUCT REVIEWS - CROM – Car Review Opinion Miner},
booktitle={Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 1: WEBIST,},
year={2010},
pages={354-357},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002808703540357},
isbn={978-989-674-025-2},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 1: WEBIST,
TI - IMPROVING CUSTOMER DECISIONS USING PRODUCT REVIEWS - CROM – Car Review Opinion Miner
SN - 978-989-674-025-2
AU - Dabrowski M.
AU - Acton T.
AU - Jarzebowski P.
AU - O'Riain S.
PY - 2010
SP - 354
EP - 357
DO - 10.5220/0002808703540357