June Lu, Chun-Sheng Yu, Xue-Bin Dong


Electronic commerce (eCommerce) is expected to play an increasingly important role in the 21st century global market. This paper describes a case based on interviews with the CEO of an SME implementing EC business in the East Coastal Area of China. Discussion of the case is based on Molla and Licker’s (2005) six EC stages of growth and their Perceived E-Readiness Model (PERM) for developing countries. The findings help to explore the eCommerce status, major contributing factors, and unique values of eCommerce for China. The findings should also be important for studying eCommerce trends in the emerging markets.


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Paper Citation

in Harvard Style

Lu J., Yu C. and Dong X. (2010). NEW TIDE OF ECOMMERCE - Case from China . In Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 2: WEBIST, ISBN 978-989-674-025-2, pages 347-352. DOI: 10.5220/0002810403470352

in Bibtex Style

author={June Lu and Chun-Sheng Yu and Xue-Bin Dong},
title={NEW TIDE OF ECOMMERCE - Case from China},
booktitle={Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 2: WEBIST,},

in EndNote Style

JO - Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 2: WEBIST,
TI - NEW TIDE OF ECOMMERCE - Case from China
SN - 978-989-674-025-2
AU - Lu J.
AU - Yu C.
AU - Dong X.
PY - 2010
SP - 347
EP - 352
DO - 10.5220/0002810403470352