ALGORITHM APPLIED IN THE PRIORITISATION OF THE STAKEHOLDERS

Anna María Gil Lafuente, Luciano Barcellos de Paula

Abstract

According to scientific studies, relationships with all stakeholders and addressing all issues related to sustainability in business is neither possible nor desirable. The company should seek to establish an order of priorities for the stakeholders and issues to ensure good management of time, resources and expectations. Based on Stakeholder Theory we discuss the importance of management with stakeholders in the pursuit of sustainability in enterprises. In this paper we will focus our research on the prioritisation of the stakeholders through an analysis of an empirical study by a consulting firm in Brazil. In this case, the company needs to establish priorities for its stakeholders. To achieve this objective, the consultant hired has used fuzzy logic algorithm, applying the P-Latin Composition. To complete the study, we present the contributions, the empirical results and conclusions of our investigation.

References

  1. Accountability, United Nations Environment Programme, Stakeholder Research Associates Canada Inc., 2005. The Stakeholder engagement Manual. From words to action. The practitioner's handbook on stakeholder engagement. Vol. 2, p.39.
  2. Barcellos Paula, L. and Gil Lafuente, A. M., 2009a. Proceso de selección de elementos que contribuyen al crecimiento sostenible de la empresa. Proceeding of International Conference and Doctoral Consortium for ISEOR and Academy of Management, held at Lyon, France, (1), 773-788.
  3. Barcellos Paula, L.; Gil Lafuente, A. M., 2009b. Algoritmos aplicados en la gestión sostenible de los recursos humanos. Economic and Financial Crisis: New challenges and Perspectives. Proceeding of XV Congress of International Association for Fuzzy-Set Management and Economy (SIGEF), Lugo, Spain, 104-115.
  4. Elkington, J., 1998. Cannibals with forks: the triple bottom line of 21st Century Business. Oxford, U.K. Capstone Publishing Limited.
  5. Freeman, R. E., 1984. Strategic Management: A Stakeholder Approach. Pitman Series in Business and Public Policy.
  6. Freeman, R. E.; Evan, W., 1990. Corporate Governance: A Stakeholder Interpretation. Journal of Behavioral Economics. 19 (4), 337 - 359.
  7. Gil Lafuente, A. M., 2001. Nuevas estrategias para el análisis financiero en la empresa. Editorial Ariel. Barcelona.
  8. Gil Lafuente, A. M.; Salgado Beltrán, L., 2005. Models for analysing purchase decision in consumers of ecologic products. Fuzzy Economic Review, X, 47-62.
  9. Gil Lafuente, A. M.; Salgado Beltrán, L.; Subirá Lobera, E.; Beltrán, L. F., 2006. Teoría de efectos olvidados en el consumo sustentable de productos ecológicos. In Desarrollo sustentable: ¿Mito o realidad? Ed. Centro de investigaciones biológicas del noroeste, S.C. Mexico, 223-240.
  10. Gil Aluja, J., 1999. Elements for a Theory of decision in uncertainty. Kluwer Academic Publishers.
  11. Global Reporting Initiative, 2006. Sustainability Reporting Guidelines, version 3.0.
  12. Kaufmann, A., 1987. Les expertones. Ed. Hermés. París.
  13. Kaufmann, A.; Gil Aluja, J., 1986. Introducción de la teoría de los subconjuntos borrosos a la gestión de las empresas. Editorial Milladoiro. Santiago de Compostela, Spain.
  14. Kaufmann, A.; Gil Aluja, J., 1991. Nuevas técnicas para la dirección estratégica. Ed. Universidad de Barcelona. Barcelona.
  15. Lu, L.; Wu, C.; Kuo, T., 2007. Environmental principles applicable to green supplier evaluation by using multiobjective decision analysis. International Journal of Production Research. 45(18-19), 4317-4331.
  16. Mitchell, R. K., Agle, B. R.; Wood, D. J., 1997. Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and what really Counts. The Academy of Management Review. 22(4), 853-886.
  17. Olcese, A.; Rodríguez Ángel, M.; Alfaro, J., 2008. Manual de la empresa Responsable y Sostenible. Madrid: McGraw-Hill.
  18. Post, J. E., Preston, L. E.; Sachs, S., 2002. Managing the Extended Enterprise: The New Stakeholder View. California Management Review. 45(1), 5-28.
  19. SAM (Sustainability Asset Management); PWC (PricewaterhouseCoopers), 2009. The Sustainability Yearbook. Zurich, p. 13.
  20. SGE 21, 2008. Sistema de Gestión Ética y Socialmente Responsable. Ed. FORÉTICA. Foro para la Evaluación de la Gestión Ética, Madrid.
  21. Zadeh, L. A., 1965. Fuzzy sets. Information and Control, 8 (3), (1965) 338-353.
Download


Paper Citation


in Harvard Style

María Gil Lafuente A. and Barcellos de Paula L. (2010). ALGORITHM APPLIED IN THE PRIORITISATION OF THE STAKEHOLDERS . In Proceedings of the 12th International Conference on Enterprise Information Systems - Volume 2: ICEIS, ISBN 978-989-8425-05-8, pages 181-186. DOI: 10.5220/0002862201810186


in Bibtex Style

@conference{iceis10,
author={Anna María Gil Lafuente and Luciano Barcellos de Paula},
title={ALGORITHM APPLIED IN THE PRIORITISATION OF THE STAKEHOLDERS},
booktitle={Proceedings of the 12th International Conference on Enterprise Information Systems - Volume 2: ICEIS,},
year={2010},
pages={181-186},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002862201810186},
isbn={978-989-8425-05-8},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 12th International Conference on Enterprise Information Systems - Volume 2: ICEIS,
TI - ALGORITHM APPLIED IN THE PRIORITISATION OF THE STAKEHOLDERS
SN - 978-989-8425-05-8
AU - María Gil Lafuente A.
AU - Barcellos de Paula L.
PY - 2010
SP - 181
EP - 186
DO - 10.5220/0002862201810186