Biljana Stošić, Sonja Išljamović


Innovation and innovative competences have long been recognized to be one of the basic competitiveness and long-term profitability factors, from the firm level up to national and global economy level. Having in mind that innovation, generally, represents the process from idea to realization, the paper is concerned with the key elements of innovation process models in today’s knowledge-driven economy. Contemporary, network and integrative innovation models should be based on the relation between the firm, strategy and environment i.e. the firm should be linked with the environment by means of strategy, which represents a mediating force - the firm is responding to market requests driven by its strategic concept. Integrative models for 21st century should overcome basic weaknesses of conventional linear technology-push and market-pull approach, taking into account the possibilities of proactive innovation strategy, networking and external linkages of the firm.


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Paper Citation

in Harvard Style

Stošić B. and Išljamović S. (2010). TOWARDS INTEGRATIVE INNOVATION MODELS . In Proceedings of the Multi-Conference on Innovative Developments in ICT - Volume 1: ICITIE, (INNOV 2010) ISBN 978-989-8425-15-7, pages 219-222. DOI: 10.5220/0003037902190222

in Bibtex Style

author={Biljana Stošić and Sonja Išljamović},
booktitle={Proceedings of the Multi-Conference on Innovative Developments in ICT - Volume 1: ICITIE, (INNOV 2010)},

in EndNote Style

JO - Proceedings of the Multi-Conference on Innovative Developments in ICT - Volume 1: ICITIE, (INNOV 2010)
SN - 978-989-8425-15-7
AU - Stošić B.
AU - Išljamović S.
PY - 2010
SP - 219
EP - 222
DO - 10.5220/0003037902190222