PROFIT POINT OF WEB 2.0

Juchong Liu, Zhenji Zhang, Jingyuan Zeng

Abstract

Web 2.0, with its social, free, and open characteristics, has been bringing the Internet a profound evolution within less than a decade by increasing the applications of Web 2.0 elements. In the academia, most research is focused on the concept, characteristics and theoretical basic research of Web 2.0. Instead, this paper reviews the literature about Web 2.0 research first, introducing the definition, the theoretical basis, the features and business model of it; thence puts emphasis on studying the “Teainchina” case to demonstrate the real application of Web 2.0 elements; ultimately, this paper concludes that business model is truly important, but the site's profitability is even more vital by putting forward Profit Point and analysing it. Internet companies should deliberate websites design under the theory of Web 2.0 to explore Profit Point and then carry out promotion and marketing of the website to manage internet business well.

References

  1. Erik Wilde, 2007. Declarative Web 2.0, IEEE.
  2. Zhongwu Xie, Zhengqing Zhao, Chuanhong Peng, 2009. The Web 2.0 Media, Heilongjiang Electric Power.
  3. Chris Anderson, 2004. The Long Tail, China CITIC Press. Beijing.
  4. Jinyun Wang, 2010. Practice of Web 2.0 Network Marketing Problems and Solutions, Chinese Management Information ,13,104-107
  5. Graham Cormode, Balachander Krishnamurthy, 2008. Key Differences between Web 1.0 and Web 2.0, IEEE.
  6. Jessi Hempel, 2009. Web 2.0 Is Over And Welcome to Web 3,0, Fortune.
  7. Qingdian Ding, 2006. New Model of Internet-based Web 2.0, China Knowledge Resource Integrated Database.
  8. Yang Tao, Zhigang Xi, 2007. Web 2.0 and Its Profit Mode, Modernization.
  9. Decheng Chen, 2007. Web 2.5 Makes up of Web 2.0. Network Communication.
  10. http:www.teainchina.biz, Accessed on January 2011.
  11. China Internet Association, 2006. China Web2.0 Current Situation and Development Trends Survey Report, Inter-Asia Internet Research Institute.\
  12. Stanley Milgram, 1967. The Small World Problem, Psychology Today.
  13. Blogger Don, 2007. The Interpretation of Web2.0, http://it.sohu.com/s2005/web2info.shtml.
Download


Paper Citation


in Harvard Style

Liu J., Zhang Z. and Zeng J. (2011). PROFIT POINT OF WEB 2.0 . In Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS, ISBN 978-989-8425-56-0, pages 132-136. DOI: 10.5220/0003485601320136


in Bibtex Style

@conference{iceis11,
author={Juchong Liu and Zhenji Zhang and Jingyuan Zeng},
title={PROFIT POINT OF WEB 2.0},
booktitle={Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS,},
year={2011},
pages={132-136},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003485601320136},
isbn={978-989-8425-56-0},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS,
TI - PROFIT POINT OF WEB 2.0
SN - 978-989-8425-56-0
AU - Liu J.
AU - Zhang Z.
AU - Zeng J.
PY - 2011
SP - 132
EP - 136
DO - 10.5220/0003485601320136