PROFIT POINT OF WEB 2.0

Juchong Liu, Zhenji Zhang, Jingyuan Zeng

2011

Abstract

Web 2.0, with its social, free, and open characteristics, has been bringing the Internet a profound evolution within less than a decade by increasing the applications of Web 2.0 elements. In the academia, most research is focused on the concept, characteristics and theoretical basic research of Web 2.0. Instead, this paper reviews the literature about Web 2.0 research first, introducing the definition, the theoretical basis, the features and business model of it; thence puts emphasis on studying the “Teainchina” case to demonstrate the real application of Web 2.0 elements; ultimately, this paper concludes that business model is truly important, but the site's profitability is even more vital by putting forward Profit Point and analysing it. Internet companies should deliberate websites design under the theory of Web 2.0 to explore Profit Point and then carry out promotion and marketing of the website to manage internet business well.

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Paper Citation


in Harvard Style

Liu J., Zhang Z. and Zeng J. (2011). PROFIT POINT OF WEB 2.0 . In Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS, ISBN 978-989-8425-56-0, pages 132-136. DOI: 10.5220/0003485601320136


in Harvard Style

Liu J., Zhang Z. and Zeng J. (2011). PROFIT POINT OF WEB 2.0 . In Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS, ISBN 978-989-8425-56-0, pages 132-136. DOI: 10.5220/0003485601320136


in Bibtex Style

@conference{iceis11,
author={Juchong Liu and Zhenji Zhang and Jingyuan Zeng},
title={PROFIT POINT OF WEB 2.0},
booktitle={Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS,},
year={2011},
pages={132-136},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003485601320136},
isbn={978-989-8425-56-0},
}


in Bibtex Style

@conference{iceis11,
author={Juchong Liu and Zhenji Zhang and Jingyuan Zeng},
title={PROFIT POINT OF WEB 2.0},
booktitle={Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS,},
year={2011},
pages={132-136},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003485601320136},
isbn={978-989-8425-56-0},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS,
TI - PROFIT POINT OF WEB 2.0
SN - 978-989-8425-56-0
AU - Liu J.
AU - Zhang Z.
AU - Zeng J.
PY - 2011
SP - 132
EP - 136
DO - 10.5220/0003485601320136


in EndNote Style

TY - CONF
JO - Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS,
TI - PROFIT POINT OF WEB 2.0
SN - 978-989-8425-56-0
AU - Liu J.
AU - Zhang Z.
AU - Zeng J.
PY - 2011
SP - 132
EP - 136
DO - 10.5220/0003485601320136