EVALUATION OF NEW DISTRIBUTION CHANNELS FOR IP INTERACTIVE QOE BASED SERVICES

Jose I. Aznar, Jose Ruiz-Mas, L. Casadesus, Jose Saldana, Julian Fernandez-Navajas, Eduardo Virute

Abstract

The current paper focuses on the definition and evaluation of IP interactive services as new distribution channels to establish a closer relation with end-users. These services present features which make them to be an attractive distribution media that requires the analysis of the cognitive and affective aspects experienced by end users during the interaction with them. To evaluate these channels an IPTV (IP-Television) based service has been developed including different existing situations. To this target, previous analyses have been driven to establish the most relevant variables which define users’ behavior during the purchasing process. The obtained results may lead enterprises’ relationships with their clients, increasing their implication and growing their loyalty.

References

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Paper Citation


in Harvard Style

I. Aznar J., Ruiz-Mas J., Casadesus L., Saldana J., Fernandez-Navajas J. and Virute E. (2011). EVALUATION OF NEW DISTRIBUTION CHANNELS FOR IP INTERACTIVE QOE BASED SERVICES . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2011) ISBN 978-989-8425-70-6, pages 167-170. DOI: 10.5220/0003519501670170


in Bibtex Style

@conference{ice-b11,
author={Jose I. Aznar and Jose Ruiz-Mas and L. Casadesus and Jose Saldana and Julian Fernandez-Navajas and Eduardo Virute},
title={EVALUATION OF NEW DISTRIBUTION CHANNELS FOR IP INTERACTIVE QOE BASED SERVICES},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2011)},
year={2011},
pages={167-170},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003519501670170},
isbn={978-989-8425-70-6},
}


in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2011)
TI - EVALUATION OF NEW DISTRIBUTION CHANNELS FOR IP INTERACTIVE QOE BASED SERVICES
SN - 978-989-8425-70-6
AU - I. Aznar J.
AU - Ruiz-Mas J.
AU - Casadesus L.
AU - Saldana J.
AU - Fernandez-Navajas J.
AU - Virute E.
PY - 2011
SP - 167
EP - 170
DO - 10.5220/0003519501670170