THE IMPACT OF DISPLAY INCOMPLETENESS ON CUSTOMERS’ CHOICE

Liu Zhonggang

Abstract

In marketing practice, display completeness is overemphasized. In what condition won’t display completeness take positive effect? Based on reviewing the literature related to display completeness/ incompleteness, the paper has analyzed the possible factors that may affect the effectiveness of display incompleteness, and formulated a mechanism model of display incompleteness and has verified it through experimentation tentatively.

References

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Paper Citation


in Harvard Style

Zhonggang L. (2011). THE IMPACT OF DISPLAY INCOMPLETENESS ON CUSTOMERS’ CHOICE . In Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 3: IAST, (ICEIS 2011) ISBN 978-989-8425-55-3, pages 550-553. DOI: 10.5220/0003608305500553


in Bibtex Style

@conference{iast11,
author={Liu Zhonggang},
title={THE IMPACT OF DISPLAY INCOMPLETENESS ON CUSTOMERS’ CHOICE},
booktitle={Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 3: IAST, (ICEIS 2011)},
year={2011},
pages={550-553},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003608305500553},
isbn={978-989-8425-55-3},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 3: IAST, (ICEIS 2011)
TI - THE IMPACT OF DISPLAY INCOMPLETENESS ON CUSTOMERS’ CHOICE
SN - 978-989-8425-55-3
AU - Zhonggang L.
PY - 2011
SP - 550
EP - 553
DO - 10.5220/0003608305500553