WEBSITE NAVIGATION: AN EXPLORATORY STUDY OF THREE NAVIGATION TOOLS FOR SIMPLE WEB TASKS

Naureen Nizam, Carolyn Watters, Anatoliy Gruzd

Abstract

The purpose of this study is to compare how users perceive and use three navigation tools (search, menus and tag clouds) on websites to find information. Furthermore, the study compares two variations of tag clouds, one where the tags are created by a single author and the other where the tags are created by a community of authors. Using mixed methodologies, data was captured and analyzed for effectiveness, efficiency and enjoyment. The results show that overall search and tag clouds are more effective and preferred among users. Tag clouds, where the tags are created by a single author are more efficient than those created by a community of authors. The findings from this study provide recommendations for future research in improving navigation on websites.

References

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Paper Citation


in Harvard Style

Nizam N., Watters C. and Gruzd A. (2012). WEBSITE NAVIGATION: AN EXPLORATORY STUDY OF THREE NAVIGATION TOOLS FOR SIMPLE WEB TASKS . In Proceedings of the 8th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-8565-08-2, pages 413-417. DOI: 10.5220/0003894704130417


in Bibtex Style

@conference{webist12,
author={Naureen Nizam and Carolyn Watters and Anatoliy Gruzd},
title={WEBSITE NAVIGATION: AN EXPLORATORY STUDY OF THREE NAVIGATION TOOLS FOR SIMPLE WEB TASKS},
booktitle={Proceedings of the 8th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2012},
pages={413-417},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003894704130417},
isbn={978-989-8565-08-2},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 8th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - WEBSITE NAVIGATION: AN EXPLORATORY STUDY OF THREE NAVIGATION TOOLS FOR SIMPLE WEB TASKS
SN - 978-989-8565-08-2
AU - Nizam N.
AU - Watters C.
AU - Gruzd A.
PY - 2012
SP - 413
EP - 417
DO - 10.5220/0003894704130417